Want to get a marketing education? Read the top marketing books recommended by experts. They share their favorites & why every marketer should read them.
Use this mid-year marketing checklist to find the gaps and issues with your marketing to-date. Get your marketing on track to succeed.
Here’s the Ultimate 2015 marketing checklist. It includes content marketing , social media marketing, and mobile marketing.
Is up-cycled content marketing part of your marketing plans? Here are 5 actionable tips to help you up-cycle content efficiently.
Pricing is one of the core 4Ps of marketing. It’s integral to achieving your business objectives. For most businesses, this translates to profits, aka ROI.
Scared of dealing with numbers, marketers, business executives and solopreneurs guess at the “perfect” price rather than ensuring their prices are aligned with the rest of their marketing. The problem is that social media and mobile have changed pricing and increased price transparency. Source: Heidi Cohen’s Actionable Marketing Blog
Regardless of your format of choice, hardcover, paperback or ebook, 2011 produced a bookshelf full of great marketing titles as well as more general business books. Here are the recommendations of twelve marketing experts on their marketing book choices for 2011.