Join Me and top social media marketers in San Diego, March 20th – March 22.
10% Off! Use code: COHEN-
Marketing Resources
Top Marketing Books: Experts Recommend the Best!
Want to get a marketing education? Read the top marketing books recommended by experts. They share their favorites & why every marketer should read them.
Tags: books, marketing books
Mid-Year Marketing Checklist: 75 Points
Use this mid-year marketing checklist to find the gaps and issues with your marketing to-date. Get your marketing on track to succeed.
The Ultimate 2015 Marketing Checklist To Guarantee Success
Here’s the Ultimate 2015 marketing checklist. It includes content marketing , social media marketing, and mobile marketing.
Tags: Checklist
Why You Need Up-cycled Content Marketing Now!
Is up-cycled content marketing part of your marketing plans? Here are 5 actionable tips to help you up-cycle content efficiently.
Pricing: It Is NOT About The Numbers
Pricing is one of the core 4Ps of marketing. It’s integral to achieving your business objectives. For most businesses, this translates to profits, aka ROI.
Scared of dealing with numbers, marketers, business executives and solopreneurs guess at the “perfect” price rather than ensuring their prices are aligned with the rest of their marketing. The problem is that social media and mobile have changed pricing and increased price transparency. Source: Heidi Cohen’s Actionable Marketing Blog
101 Social Media Marketing Resources
Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills.
Tags: Amy Porterfield, Andy Sernovitz, Ben McConnell, Brian Solis, Charlene Li, Chris Anderson, Chris Brogan, Clay SHirky, Copyblogger, Dave Evans, Dave Fleet, Dave Kerpen, David Meerman Scott, Ed Keller, Facebook, Geoff livingston, Gini Dietrich, google+, Hubspot, Jackie Hubba, Jeffrey L. Cohen, Jennifer Aaker, Kipp BOdnar, Lee Odden, LinkedIn, Malcolm Gladwell, mari smith, Mashable, Pinterest, problogger, Ric Dragon, Seth Godin, Shiv Singh, Slideshare, Smart Brief for Social Media, Social Media Examiner, Todd Wheatland, Twitter, Who's Blogging What, YouTube
2011 Marketing Book Recommendations By 12 Experts
Regardless of your format of choice, hardcover, paperback or ebook, 2011 produced a bookshelf full of great marketing titles as well as more general business books. Here are the recommendations of twelve marketing experts on their marketing book choices for 2011.
2011 Social Media Marketing Reading List
In 2011, social media marketing continued to grow across businesses regardless of type (B2C, B2B, not-for-profit or solopreneur) or size. Evidence of the maturing of social media marketing was the explosion of books on the topic. Not sure where to start reading?
To help you, I asked fourteen social media marketing experts for their recommendations based on the books they read in 2011. What’s interesting about this list is that these books cover a variety of topics related to social media, not just the marketing.
Tags: books
