Marketing Resources

Top Marketing Books: Experts Recommend the Best!

Posted on July 21, 2018 by Heidi Cohen in Marketing Resources | 4 Comments

Want to get a marketing education? Read the top marketing books recommended by experts. They share their favorites & why every marketer should read them.

Tags: books, marketing books

Mid-Year Marketing Checklist: 75 Points

Posted on June 28, 2016 by Heidi Cohen in Marketing, Marketing Resources | 9 Comments

Use this mid-year marketing checklist to find the gaps and issues with your marketing to-date. Get your marketing on track to succeed.

Tags: Branding, content marketing, customer, financials, Joe Pulizzi, Mid-Year Marketing Checklist

The Ultimate 2015 Marketing Checklist To Guarantee Success

Posted on January 5, 2015 by Heidi Cohen in Marketing Resources | 1 Comment

Here’s the Ultimate 2015 marketing checklist. It includes content marketing , social media marketing, and mobile marketing.

Tags: Checklist

Why You Need Up-cycled Content Marketing Now!

Posted on April 22, 2014 by Heidi Cohen in Content Marketing, Marketing Resources | 1 Comment

Is up-cycled content marketing part of your marketing plans? Here are 5 actionable tips to help you up-cycle content efficiently.

Tags: Kapost, Rebecca Lieb, The Masters of SlideShare, up-cycled content

Pricing: It Is NOT About The Numbers

Posted on March 29, 2013 by Heidi Cohen in Marketing Resources | 6 Comments

Pricing is one of the core 4Ps of marketing. It’s integral to achieving your business objectives. For most businesses, this translates to profits, aka ROI.

Scared of dealing with numbers, marketers, business executives and solopreneurs guess at the “perfect” price rather than ensuring their prices are aligned with the rest of their marketing. The problem is that social media and mobile have changed pricing and increased price transparency. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: Actionable Marketing Tip, Competitor, marketing persona, pricing, Product, Promotion

101 Social Media Marketing Resources

Posted on December 10, 2012 by Heidi Cohen in Blogging, Marketing Resources, Social Media | 29 Comments

Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills.