Market Research Insights

2020 B2B Content Marketing Research: How To Improve Your Results

Use this 2020 B2B Content Marketing Research analysis to improve your results and guide you to deliver on your key priorities. Includes data, charts and actionable content marketing tips.

Tags: B2B, Content Marketing Institute, Gartner Research, MarketingProfs, Seismic Shift

Audience Media Consumption Data: How To Improve Your Marketing

Posted on February 11, 2019 by Heidi Cohen in Market Research Insights, Media |

Need to know how your customers use media and content? Use this audience media consumption data complete with charts, media statistics, analysis & marketing tips.

Tags: Activate Research, audio, eMarketer, GlobalWebIndex, Nielsen, Salesforce, smartphone, Statista, Tablet, Video, Zenith Media

2018 Blogging Research: How Does Your Blog Compare To The Best

Posted on November 14, 2018 by Heidi Cohen in Blogging, Market Research Insights |

Examine this analysis of 2018 Blogging Research to improve your blog and related content marketing. Includes charts, examples and tips.

Tags: Andy Crestodina, Brian Dean, Buffer, Content Marketing Institute, Gini Dietrich, Hubspot, Larry Kim, Mark Schaefer, Michael Brenner, Mike Stelzner, Orbit Media Blogging Survey, Rand Fishkin, Social Media Examiner

2019 B2B Content Marketing Research: What You Need To Succeed

Posted on October 10, 2018 by Heidi Cohen in Content Marketing, Market Research Insights |

Want to improve your B2B content marketing for next year? Use this analysis complete with charts and tactics on 2019 B2B Content Marketing Research.

Tags: Call-to-action, content distribution, Content marketing strategy, marketing persona, Research

Original Research Content: How To Convince Your Boss To Create Marketing Gold

Posted on May 29, 2018 by Heidi Cohen in Content Marketing, Market Research Insights |

Create original research content marketing to support brand and drive sales. Shows data to make business case. Includes content marketing tips.

Tags: Andrea Fryear, Andy Crestodina, B2B, BuzzSumo, Content Marketing Institute, edelman, LinkedIn, Mantis Research, Orbit Media, Original Research, SmartBrief, Social Media Examiner

Flat Social Media Usage: What Your Business Must Do Now [Research]

Posted on May 15, 2018 by Heidi Cohen in Market Research Insights, Social Media |

Is marketing ready for flat social media usage? Social media research shows the free lunch is over. Understand how social media marketing matured. Use these 10 social media marketing tactics to adapt your business to the new normal.

Tags: Blogs, BuzzSumo, Content Saturation, Facebook, LinkedIn, Product Life Cycle, small business, Social Media Charts, Social Media Data, Social Media Examiner, Spin Sucks, Trust, Twitter, UMass Dartmouth, YouTube

Content Saturation: How Your Content Marketing Can Succeed [Research]

Posted on March 14, 2018 by Heidi Cohen in Content Marketing, Market Research Insights |

Worried that content saturation (aka: Content Shock) will hurt your content marketing results? Included are 3 reasons content saturation hurts your content marketing with charts and 3 tactics to succeed at content marketing despite content saturation.