Market Research Insights

Original Research Content: How To Convince Your Boss To Create Marketing Gold

Create original research content marketing to support brand and drive sales. Shows data to make business case. Includes content marketing tips.

Tags: Andrea Fryear, Andy Crestodina, B2B, BuzzSumo, Content Marketing Institute, edelman, LinkedIn, Mantis Research, Orbit Media, Original Research, SmartBrief, Social Media Examiner

Flat Social Media Usage: What Your Business Must Do Now [Research]

Posted on May 15, 2018 by Heidi Cohen in Market Research Insights, Social Media | Leave a comment

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Is marketing ready for flat social media usage? Social media research shows the free lunch is over. Understand how social media marketing matured. Use these 10 social media marketing tactics to adapt your business to the new normal.

Tags: Blogs, BuzzSumo, Content Saturation, Facebook, LinkedIn, Product Life Cycle, small business, Social Media Charts, Social Media Data, Social Media Examiner, Spin Sucks, Trust, Twitter, UMass Dartmouth, YouTube

Content Saturation: How Your Content Marketing Can Succeed [Research]

Posted on March 14, 2018 by Heidi Cohen in Content Marketing, Market Research Insights |

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Content Saturation- How your content marketing can succeed (research)

Worried that content saturation (aka: Content Shock) will hurt your content marketing results? Included are 3 reasons content saturation hurts your content marketing with charts and 3 tactics to succeed at content marketing despite content saturation.

Tags: AddThis, Andy Crestodina, Ashley Zeckman, Brian Dean, BuzzSumo, Dark Social, Dustin Stout, Hubspot, Mark Schaefer, Messaging Apps, Parse.ly, PESO model, Search, Shareaholic

2018 B2C Content Marketing Trends [Research & Analysis]

Posted on December 6, 2017 by Heidi Cohen in Content Marketing, Market Research Insights |

Want the latest on 2018 B2C Content Marketing Trends? Here’s research and analysis you need to support your business plans.

Tags: Andy Crestodina, Jay Baer

Fortune 500 Business Social Media Use: What Your Peers Are Doing [Research]

Posted on November 7, 2017 by Heidi Cohen in Market Research Insights, Social Media |

Understand Fortune 500 business social media use with in-depth analysis of UMass Dartmouth research. Includes charts and 20+ social media tips to succeed.

Tags: BuzzSumo, Facebook, Fortune 500, Instagram, LinkedIn, Pinterest, Roche, SnapChat, Twitter, University of Massachusetts Dartmouth, YouTube

2017 Blogging Research That Will Make You A Better Blogger

Posted on October 26, 2017 by Heidi Cohen in Blogging, Market Research Insights | 1 Comment

Want to amp up your blogging results? Examine Orbit Media’s blogging research to understand how blogging has evolved. Includes 40 actionable blogging tips.