Customer

Winning at Social Customer Care – Book Interview

Social media has changed customer service forever. It has shifted power from brands to consumers, requiring a different way of thinking about customer engagement.
Dan Gingiss has interviewed dozens of business leaders on his podcast, Focus on Customer Service. From those conversations and his own real-world experience at multiple Fortune 300 companies, Gingiss has developed a series of best practices called “8 Steps to Winning at Social Customer Care.”
Gingiss gives you an invaluable glimpse at how top brands are “winning” at customer service in social media, and provides the tools for you to do the same at your company.

Tags: , ,

Known – Book Interview

In today’s world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known?
In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.

Tags: ,

They Ask, You Answer – Book Interview

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Quality content is the key to success, and you already have the ingredients in-house. Marcus Sheridan’s book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.

Tags: ,

Amazing Customer Experience: 3 Vacation Examples

Do you create an amazing customer experience? Do you instill FOMO based customers’ social media postings? 3 vacation examples with you can use.

Tags: , , ,

The Art of People – Book Interview

The Art of People

What does it take to win success and influence? Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes out on top. But in reality, argues New York Times bestselling author Dave Kerpen, it’s actually those with the best people skills who win the day.

In a world where we are constantly connected, and social media has become the primary way we communicate, the key to getting ahead is being the person others like, respect, and trust. Because no matter who you are or what profession you’re in, success is contingent less on what you can do for yourself, but on what other people are willing to do for you.

Tags: ,

Hug Your Haters – Book Interview

Hug Your Haters

Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. Jay Baer’s book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.

Tags: , , ,

Three Value Conversations – Book Interview

The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle

The most successful salespeople understand that they are fundamentally storytellers. The reality is that to succeed in sales, you need to master the art of customer conversation. The best story told in the best way will always win. Being remarkable and memorable in your conversations is very important―but it goes beyond great delivery. You must be able to articulate value.

The Three Value Conversations provides the tools and methods you need to differentiate yourself and your solutions from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle.

The Challenger Customer – Book Interview

The Challenger Customer cover

The authors of The Challenger Customer reveal that high-performing B2B teams grasp something that their average-performing peers don’t: Now that big, complex deals increasingly require consensus among a wide range of players across the organization, the limiting factor is rarely the salesperson’s inability to get an individual stakeholder to agree to a solution. More often it’s that the stakeholders inside the company can’t even agree with one another about what the problem is.

It turns out only a very specific type of customer stakeholder has the credibility, persuasive skill, and will to effectively challenge his or her colleagues to pursue anything more ambitious than the status quo.

The Challenger Customer unveils research-based tools that will help you distinguish the “Talkers” from the “Mobilizers” in any organization. It also provides a blueprint for finding them, engaging them with disruptive insight, and equipping them to effectively challenge their own organization.

Tags: ,