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Actionable Marketing
Guide Newsletter
Customer
The Ultimate Guide To Celebrate Your Customers
Want to improve marketing ROI? Then celebrate customers using these 100+ tactics to thank, reward and delight your audience. Use unexpected customer service, gifts and other options to win customer loyalty and deepen relationships. Includes data charts and examples.
HYPERGROWTH – Book Interview
Content, in all its forms, is the single most critical element of any marketing campaign. Content – The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world’s leading brands.
Tags: customer driven, Drift, Performable
5 Customer Experience Lessons From Your Mother
Customer experience is every interaction with your buyer over time. Improve it with customer experience lessons from mom not more money.
Tags: Charts, Customer Experience, CX, Forrester, Gartner, Hubspot, Marcus Sheridan, WOM
Winning at Social Customer Care – Book Interview
Social media has changed customer service forever. It has shifted power from brands to consumers, requiring a different way of thinking about customer engagement.
Dan Gingiss has interviewed dozens of business leaders on his podcast, Focus on Customer Service. From those conversations and his own real-world experience at multiple Fortune 300 companies, Gingiss has developed a series of best practices called “8 Steps to Winning at Social Customer Care.”
Gingiss gives you an invaluable glimpse at how top brands are “winning” at customer service in social media, and provides the tools for you to do the same at your company.
Tags: Danbury Mint, Discover Card, WWE
Known – Book Interview
In today’s world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known?
In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.
They Ask, You Answer – Book Interview
They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Quality content is the key to success, and you already have the ingredients in-house. Marcus Sheridan’s book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.
Amazing Customer Experience: 3 Vacation Examples
Do you create an amazing customer experience? Do you instill FOMO based customers’ social media postings? 3 vacation examples with you can use.
Tags: Ann Handley, British Airways, Epicure, Hotel Fabric
The Art of People – Book Interview
What does it take to win success and influence? Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes out on top. But in reality, argues New York Times bestselling author Dave Kerpen, it’s actually those with the best people skills who win the day.
In a world where we are constantly connected, and social media has become the primary way we communicate, the key to getting ahead is being the person others like, respect, and trust. Because no matter who you are or what profession you’re in, success is contingent less on what you can do for yourself, but on what other people are willing to do for you.
Tags: Likeable, People Skills
