Content Marketing

How To Create a Content Series Even If You Have Writer’s Block

Posted on June 28, 2021 by Heidi Cohen in Content Marketing, Writing |

The ultimate guide to creating a content series including definitions, how-to’s and 5 key steps. Even better it helps you overcome writer’s block!

Tags: Darren Rowse, Gini Dietrich, Oli Gardner, Roger Parker

10 Dad-Tested Content Marketing Secrets To Make Your Results Better Copy

Posted on June 15, 2021 by Heidi Cohen in Content Marketing |

Want to improve your content reach and results? Use these 10 Dad-Tested Content Marketing Secrets. Includes examples and tips for your marketing plans.

Tags: Brian Carter, content distribution, Content marketing secret, Content Metrics, Drew Neisser, Erik Qualman, Father's Day, Joe Pulizzi, Kevin Lee, Ted Rubin, Tom Pick

Content, Inc. – Revised Edition

Posted on May 22, 2021 by Heidi Cohen in Content Marketing | Leave a comment

Get the inside scoop on the Content, Inc Model in this author interview with Joe Pulizzi. He discusses content marketing, email newsletters and more.

Tags: content, content marketing, Email newsletter, Inc Model, Inc., Joe Pulizzi, Media, Orange Effect Foundation, The Tilt, The Will To Die

100+ Free Blog Post Title Ideas To Inspire Not Tax You

Posted on May 10, 2021 by Heidi Cohen in Blogging, Content Marketing |

Feel taxed when you need blogging or inspiration? Use these 100+ Free Blog Post Title Ideas inspired by Tax Day to get your creative juices flowing. Includes BRAVO Method to generate new contnet and other writing suggestions.

Tags: blank-blog-post-syndrome, blog titles, BRAVO Method, free blog title, writing inspiration

Content Marketing Plan: How To Create A Strategy That Will Make You Stand Out

Posted on February 22, 2021 by Heidi Cohen in Content Marketing, Marketing | 12 Comments

Want your content to succeed? Then use this 10 step Content Marketing Plan to get your content on track. Includes data, worksheets and tips.

Tags: Audit, BIO Approach, Branding, Bret Kinsella, Edelman Trust Barometer, Editorial calendar, Marcus Sheridan, Marketing audience, marketing persona, micro-moment

Why You Need To Create A Convincing Marketing Persona Backstory

Posted on February 10, 2021 by Heidi Cohen in Content Marketing, Marketing | 4 Comments

Need to create a marketing persona backstory? Use these 10 attributes to understand your customers. With questions to answer to build your backstory.

Tags: Backstory, Clayton Christensen, Loyalty Loop, marketing persona, Theodore Levitt

Annual Content Planning: 5 Types Of Content You Need To Improve Results

Posted on December 10, 2020 by Heidi Cohen in Content Marketing | 2 Comments

Annual content planning is not just about filling your content marketing editorial calendar. Done well, annual content planning enables you to laser-focus on the content your organization needs to build your addressable audience and ultimately to purchase from you. Includes tips and examples.

Tags: Andy Crestodina, BuzzSumo, Content Planning, Spin Sucks, Top Rank Marketing