Content Marketing

Annual Content Planning: 5 Types Of Content You Need To Improve Results

Posted on December 10, 2020 by Heidi Cohen in Content Marketing | 2 Comments

Annual content planning is not just about filling your content marketing editorial calendar. Done well, annual content planning enables you to laser-focus on the content your organization needs to build your addressable audience and ultimately to purchase from you. Includes tips and examples.

Tags: Andy Crestodina, BuzzSumo, Content Planning, Spin Sucks, Top Rank Marketing

Promotional Plan: How To Create An Effective Calendar To Improve Your Results

Posted on December 3, 2020 by Heidi Cohen in Content Marketing | 1 Comment

Need marketing promotional plan to drive profitable sales? 10 tactics for any business conditions. Applies to B2B, B2C, NFP and/or entrepreneurs.

Tags: Amazon, competition, content marketing, Costs, pricing, Promotion, Sales, Social Media

Awesome Holiday Content Marketing Campaign You Need To See

Posted on November 25, 2020 by Heidi Cohen in Content Marketing |

Is a Holiday Content Marketing Campaign part of your marketing strategy and plans? Use these 5 tactics with case studies and data to improve your results.

Tags: Abraham Lincoln, Active Campaign, Andy Crestodina, Ann Handley, Bean Casserole, Bruce Clay, Campbell Soup, consistent content, Content Silo, Gartner, Holiday Content Marketing, Jimmy Daly, Joe Pulizzi, Library Structure, Media Marketing Revenue Model, Pilgrims, Recipes, Sarah Josepha Hale, subscription, Thanksgiving, Zuora

Blogging Tips To Avoid Triskaidekaphobia: 13 Blogging Beliefs Busted

Posted on November 13, 2020 by Heidi Cohen in Blogging, Content Marketing | 10 Comments

Whether or not you’re a blogger suffering from triskaidekaphobia, here’s help to improve your blog’s ability support your business and marketing with 13 bloggoing beliefs busted. Includes actionable blogging tips to improve your blog.

Tags: Andy Crestodina, audio, Blogging Belief Busted, Bruce Clay, Buffer, Christopher S. Penn, CMWorld, Content Optimization, Content silos, Jimmy Daly, Marcus Sheridan, Moz, Orbit Media, Photo, Rand Fishkin, Seismic Content Marketing Shift, Social Media Examiner, Sustainable Content, Triskaidelkaphobia, Voice

31 Halloween Social Media Marketing Tips You Need To Drive Awesome Results

Posted on October 29, 2020 by Heidi Cohen in Content Marketing, Social Media |

Want to improve holiday marketing? 31 Halloween social media marketing tips with examples.

Tags: Ambition, Amy Porterfield, Andy Crestodina, Audience, Blue Orange Games, Facebook, Gail Matthews, Gini Dietrich, Halloween, Madalyn Sklar, Melonie Dodaro, Microsoft, Nadya Khoja, NYPL, Ryan Holiday, Social media marketing tips, SparkToro, Trust

2020 Content Marketing Pivot: 3 Tactics You Can Use To Improve Your Results

Posted on October 26, 2020 by Heidi Cohen in Content Marketing |

Made the Content Marketing Pivot yet? Get the research, statistics, data and examples so your content marketing serves a higher purpose to get results.

Tags: AI, Amazon, Audience, B2B, B2C, BCG, consistent content, Content Marketing Pivot, COVID, data, Deloitte, edelman, Gartner, Katie Martell, Mark W. Schaefer, McKinsey, Merrill, NPR, Research, share of audience attention, small business, SOAA, Statistics, Sydni Craig Hart, Tamsen Webster, Voice-First

2020 Blogging Research: What You Can Do To Improve Your Results

Posted on October 8, 2020 by Heidi Cohen in Blogging, Content Marketing |

Does blogging still work for marketers? Based on 2020 blogging research, this data, charts, analysis and tips will show how to improve business results.