Content Marketing

2020 Content Marketing Pivot: 3 Tactics You Can Use To Improve Your Results

Posted on October 26, 2020 by Heidi Cohen in Content Marketing |

Made the Content Marketing Pivot yet? Get the research, statistics, data and examples so your content marketing serves a higher purpose to get results.

Tags: AI, Amazon, Audience, B2B, B2C, BCG, consistent content, Content Marketing Pivot, COVID, data, Deloitte, edelman, Gartner, Katie Martell, Mark W. Schaefer, McKinsey, Merrill, NPR, Research, share of audience attention, small business, SOAA, Statistics, Sydni Craig Hart, Tamsen Webster, Voice-First

2020 Blogging Research: What You Can Do To Improve Your Results

Posted on October 8, 2020 by Heidi Cohen in Blogging, Content Marketing |

Does blogging still work for marketers? Based on 2020 blogging research, this data, charts, analysis and tips will show how to improve business results.

Tags: Ahava Leibtag, Andy Crestodina, Ann Handley, Brian Dean, Brooke Sellas, content distribution, Gini Dietrich, Mark Schaefer, Mike Allton, Orbit Media

Storytelling and Content Marketing: What Lin Manuel Miranda’s Hamilton Can Teach You That Will Keep Your Marketing Going And Increase Sales

Posted on July 12, 2020 by Heidi Cohen in Content Marketing |

Want to improve your results? Combine Storytelling and Content Marketing and use these 3 lessons that Hamilton can teach you.

Tags: Dan and Chip Heath, Gini Dietrich, Hamilton, Hero's Journey, IKEA, Journalists, Lin-Manuel Miranda, PESO model, Science of Storytelling, Story, Storytelling, The Muppets, Trevor Noah, YouTube

Best Audio Content Guide: What You Need To Know

Posted on February 16, 2020 by Heidi Cohen in Content Marketing, Voice | 1 Comment

Offer audio content marketing? This definition includes audio content formats, content marketing types plus statistics & charts to help your business case.

Tags: Activate, AM/FM Radio, Amazon, Apple, Audio content, consistent content, Edison Research, google+, Jonah Berger, Mary Meeker, NPR, smartphones, Social Media Examiner, Spotify, Tom Webster, Voice-enabled devices

5 Core Content Types You Need To Support Your Marketing

Posted on December 11, 2019 by Heidi Cohen in Blogging, Content Marketing | 4 Comments

Fill your editorial calendar with 5 core content types to help visitors. Also meets content marketing goals with least resource use. With examples & tactics.

Tags: Andy Crestodina, Chris Penn, Content Pillars, Core Content Types, Crowd Pleaser Content, FAQ Content, George Stenitzer, Jodi Harris, Joe Pulizzi, Lee Odden, Lisa Dougherty, Lisa Doughtery, Marcus Sheridan, Mike Allton, Top Rank Marketing

Blogging Media: How To Make Your Marketing Succeed [Research]

Posted on November 14, 2019 by Heidi Cohen in Blogging, Content Marketing |

Want your blogging media to yield best-in-class results? Then check this blogging research analysis with additional data, examples and tips.

Tags: Andy Crestodina, Ann Handley, Chris Penn, Eric Enge, Gini Dietrich, Jay Baer, Joe Pulizzi, Lee Odden, Lisa Dougherty, Marcus Sheridan, Mark Schaefer, Megan Leap, Mike Allton, Northwestern University, Orbit Media, Rand Fishkin

How To Build Share of Audience Attention To Improve Your Marketing Results

Posted on November 4, 2019 by Heidi Cohen in Content Marketing |

Since attention can’t be bought, build Share of Audience Attention (or SOAA) to break through seismic marketing shift to improve content distribution.