Content Marketing

Monthly Content Themes: How To Get Your Blog Content On Track

Posted on January 14, 2022 by Heidi Cohen in Blogging, Content Marketing | 5 Comments

Want to structure your blog content better? Create calendar of monthly content themes to streamline content creation. Worksheet & examples

Tags: Editorial calendar, Roger Parker, Spin Sucks

Audio Content Research: What You Need To Know To Improve Your Marketing

Posted on December 23, 2021 by Heidi Cohen in Content Marketing, Voice Marketing |

People spend more time with voice and audio content. Check out NPR’s Audio Content Research to improve your marketing. Includes charts and analysis.

Tags: AM/FM, Edison Research, NPR, Podcasting, Radio

Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote

Posted on November 15, 2021 by Heidi Cohen in Content Marketing | 1 Comment

Do you recycle content marketing as part of your on-going content marketing strategy and processes? Here are 100+ ways to reuse, repurpose and repromote your existing content marketing to improve content lifetime value and effectiveness. Includes examples.

Tags: Andy Crestodina, Brian Dean, Content curation, Earth day, Gini Dietrich, Kraft Foods, Marcus Sheridan, Michael Brenner

31 Halloween Social Media Marketing Tips You Need To Drive Awesome Results

Posted on October 25, 2021 by Heidi Cohen in Content Marketing, Social Media |

Want to improve holiday marketing? 31 Halloween social media marketing tips with examples.

Tags: Ambition, Amy Porterfield, Andy Crestodina, Audience, Blue Orange Games, Facebook, Gail Matthews, Gini Dietrich, Halloween, Madalyn Sklar, Melonie Dodaro, Microsoft, Nadya Khoja, NYPL, Ryan Holiday, Social media marketing tips, SparkToro, Trust

Blogging Research 2021: What You Need To Know To Drive Measurable Results

Posted on October 18, 2021 by Heidi Cohen in Blogging, Content Marketing |

Does your blog drive measurable results consistently? Blogging Research 2021 gives you the inside scoop with charts, quotes and tips to succeed.

Tags: Andy Crestodina, Ann Handley, Brian Dean, Content Marketing Institute, Gini Dietrich, Joe Pulizzi, Mark Schaefer, PESO model, Social Media Examiner

Content Creation Skills: 10 Fundamental Abilities Your Team Needs To Succeed

Posted on October 8, 2021 by Heidi Cohen in Content Marketing |

Want to improve your team’s content creation skills? Then make sure you have these 10 fundamental abilities to make your content marketing succeed.

Tags: Andy Crestodina, content creation, Editorial calendar, Jen Lehner, Marcus Sheridan, Schema, Video

Content Marketing World Authors Will Make You Smarter

Posted on September 28, 2021 by Heidi Cohen in Content Marketing, Writing | 7 Comments

Want to be a content marketing smarty? Check out these Content Marketing World authors. Since books are the ultimate long form content marketing, they know how to create the useful information you need.

Tags: Author, books, Content marketing world