Do Your Corporate Communications Miss the Mark?

Today’s corporate communications are complex. They’re no longer just broadcast messages from your organization to your customers and the public. Instead they’reone-to-many, one-to-one or many-to-many. These messages may be distributed via your internal media (such as your website, blog and print communications), third party media (such as television, newspapers and magazines) or user-generated media (such as social media networks). These exchanges may be created and disseminated by different departments and resources without centralized accountability.  As a result, your corporate communications may lack a unified perspective, voice and/or branding. Even worse, there may be areas where you’ve no coverage leaving your organization vulnerable in today’s 24/7 always-on world. Here’s a 15 point corporate communications checklist.

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Tablets: Not for Consumers Only [Chart]

Given their strong user experience, easy portability (read lightweight) and low price point, tablets are a hit with users. Introduced a year ago in the form of the Apple iPad, tablets are the fastest growing computing device to-date and their success has stolen market share from other forms of computers, especially netbooks. Roughly two-thirds of businesses are planning to add them to their staff in the next year. Here are 5 ways to use tablets to enhance your marketing communications.

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Where Does Public Relations Fit in Your Company?

Public relations or PR for short has changed a lot lately. While PR may be described in many different ways, everyone agrees that public relations is the corporate function that crafts an organization’s message(s) to its diverse publics. Among public relations many audiences are customers, prospects, investors, employees, suppliers, distributors, media/journalists, social media networks, government regulators, legislators and the public.  To complicate their role, PR professionals are in chare of providing a variety of communications services that an organization may either fill internally or outsource to contractors. Because these communications involve content creation, they can have a big impact on a business’s search optimization efforts.

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Pimp My Tweet

Many businesses view Twitter as a one-to-many broadcast platform Despite this, tweets, as a form of social media communication, aren’t about you or your firm! While Twitter communications exchanges at their core, these discussions are about adding to the social media community, not pushing your latest marketing promotion. Here are ten guidelines to help you get your Twitter promotion on track.

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LinkedIn: Social Media’s Content Treasure Trove

While, for many, LinkedIn is merely an enhanced electronic rolodex for job search, the reality is that LinkedIn is a business-oriented treasure trove of social media content that’s user-generated and user-curated. Before integrating LinkedIn into your marketing strategy, whether you’re looking to source new sales leads or position your firm, it’s important to assess the different types of LinkedIn content and determine which will be best for achieving your goal(s). (See why LinkedIn is social media’s matchmaker.) Here are eight types of LinkedIn information.

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How to Create Social Media Guidelines

With expanded use of social media, it’s surprising, after three years, that only half of organizations adopt social media guidelines. Why is this important? Because having a set of social media guidelines is evidence that a company understands how communications have evolved. Here are 5 social media guidelines that every firm can use and 5 steps to create a set of social media guidelines for your firm.

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Twitter: Corporate Communications Chameleon [Chart]

Twitter is a communications chameleon when used as a form of social media content marketing for corporate goals. It allows marketers to create content in 140 characters, to distribute their message in a variety of formats including Twitter advertising, and to engage in conversation through Twitter exchanges. The question is whether Twitter a podium or a network (Chart included). Part of #UsGuys UsBlogs round up.

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Where’s Your Marketing Communication? [Chart]

When developing their plans, many marketers focus on the media where they’re placing advertising often without considering the totality of their marketing communications or the implications for related elements.  The reality is that using online and offline promotional media differ in ways affecting a variety of purchase-related tactics. Here are five factors to assess when using online and offline media. [Chart included]

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