Given their strong user experience, easy portability (read lightweight) and low price point, tablets are a hit with users. Introduced a year ago in the form of the Apple iPad, tablets are the fastest growing computing device to-date and their success has stolen market share from other forms of computers, especially netbooks. Roughly two-thirds of businesses are planning to add them to their staff in the next year. Here are 5 ways to use tablets to enhance your marketing communications.
When developing their plans, many marketers focus on the media where they’re placing advertising often without considering the totality of their marketing communications or the implications for related elements. The reality is that using online and offline promotional media differ in ways affecting a variety of purchase-related tactics. Here are five factors to assess when using online and offline media. [Chart included]