Communication
HYPERGROWTH – Book Interview
Content, in all its forms, is the single most critical element of any marketing campaign. Content – The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world’s leading brands.
Invisible Influence – Book Interview
The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.
How To Look People In The Eye Digitally – Book Interview
In today’s digital world it’s all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We’re super-connected, yet somehow disconnected at the same time. This puts us at risk of losing the very relationships that help us prosper as companies and people.
In How to Look People in the Eye Digitally, Ted re-introduces us to the one-on-one communication skills we’ve forgotten in our rush to new technologies. He shows us how we’ve let social and mobile technologies hold us back, and teaches us new ways to use the people skills we already have to stay connected in an authentic, human way. Through anecdotes from his own experiences as a busy, socially connected executive and single dad, plus examples from brands that are getting it right, Ted inspires new ways to build relationships online that truly grow and prosper.
How to Make Powerful Speeches – Book Interview
Less than 1 in 4 Business people claim to have any confidence in public speaking. That’s the reason for this NEW book and The Reluctant Speakers Club where thousands of reluctant speakers have discovered how to transform their speech making abilities; helping them to inspire others with their ideas.
In this book, Founder of The Reluctant Speakers Club, Public Speaking Coach and author, Eamonn O’Brien helps you banish your fear of the podium forever. It will show you how to connect with audiences, construct credible arguments and give talks for maximum impact and persuasion.
How To Maximize Your Social Media Communications
To get the best results from your social media communications, you must understand how to use each of the 5 key types to effectively reach your target audience in a contextually relevant way on a regular basis to stay top of mind. Includes 10 actionable social media tips.
5 Ways Content Marketing Communicates Including Social Media & Mobile
Content marketing and communication are intertwined since communication is any process by which information is exchanged. It can be non-verbal, oral or written. According to Wikipedia, communication requires a sender, a message, and an intended recipient, although the receiver need not be present or even aware of the sender’s intentions at the point he creates and sends the communication, allowing communications to cross vast distances in time and space. With expanded information consumption, snacking, time-shifting and concurrent usage, marketers must deliver content marketing via a variety of channels to ensure their message is received and consumed. Here are the five main communications channels to engage with prospects, customers and the public.
What’s in Your Blog? [Chart]
It used to be easy to tell a website from a blog. Websites were online business brochures while blogs were personal online journals. Since then, content has become king and businesses have discovered how easy it is to use blogging tools for branding, marketing communications and audience development. Today, blogs are used for all the major types of web-based communications: B2C, B2B,NFP as well as individual writing. Here’s how marketing elements compare across the major blog types:
Writing Is a Habit
I’m often asked how I can crank out a column or more every day. The answer is simple: writing is a habit.
Like you, I wasn’t born with a pencil in one hand and a computer in the other. While I’ve wanted to be a writer since I was grade school, I never studied writing in university. But when one of my college friends got cancer, it made me think about my life and what I wanted to accomplish. I kept coming back to writing. Here are five tips to help you develop a writing habit.
