- 72 Marketing Definitions
- Social Media Definitions
- 31 Public Relations Definitions
- Voice Marketing Definition
- Seismic Content Marketing Shift
- Marketing Versus PR: What’s the Difference
- 7 Step Marketing Framework
- What’s Your Brand DNA?
- 28 Amazing Content Marketing Ideas You Can Use Now
- Develop Your Sales Forecast in 8 Easy Steps
Heidi Cohen Interviews Carrie Kerpen, CEO of Likeable Media. In her new book, Work It, Carrie shares lessons from her career and an “advisory board” of powerful women in a wide range of industries.
The world of work is changing and we’re shifting toward an ever more self-reliant, entrepreneurial, economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or developing a sideline.
But how do you actually make money doing what you love? You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation, developing multiple revenue streams, and bringing in a steady flow of new clients can be a daunting prospect.
Dorie Clark, a successful entrepreneur and author, has done it all. And in Entrepreneurial You she provides a blueprints for professional independence – a hands-on guide to building a portfolio of traditional and online revenue streams so that you can liberate yourself.
In Psyched Up, journalist Daniel McGinn dives into the latest psychological research and interviews athletes, soldiers, entertainers, and others who, despite years of practice and enviable track records, will ultimately be judged on their ability to deliver a solid performance when it’s their turn to shine.
McGinn reveals why trying to calm your backstage jitters can be worse for your performance than channeling it into excitement; how meaningless rituals can do more to prepare you in the final moments than last-minute rehearsal; and how a prescription from your doctor could help you unleash your best skills.
McGinn separates the facts from the old wives’ tales and shares new, research driven strategies for activating your talent, optimizing your emotions, and getting psyched up to take the spotlight.
Hustle teaches you how to look at work and life through a new lens―one based on discovering projects you enjoy and the people and opportunities that support your talents, growth, income, and happiness.
Looking to get into Marketing? Check out what the Best Marketing Advice for Recent Graduates from 100 experts. They give you the marketing lowdown you need.
Everyone has an opinion, anecdote, or horror story about women and work. Now the acclaimed author of What the Most Successful People Do Before Breakfast shows how real working women with families are actually making the most of their time.
Choosing between the stability of a traditional career and the upside of entrepreneurship?
Why not have both?
Becoming a full-time entrepreneur can look glamorous from the outside. But the truth is that entrepreneurship is often a slog, with no regular hours, no job security, and very little pay.
What if there was a way to have the stability of a day job with the excitement of a startup? All of the benefits of entrepreneurship with none of the pitfalls? In The 10% Entrepreneur, Patrick McGinnis shows you how, by investing just 10% of your time and resources, you can become an entrepreneur without losing a steady paycheck.
Finding the work you were “born to do” isn’t just about discovering your passion. Doing what brings you joy is great, but if you aren’t earning a living, it’s a hobby, not a career. And those who jump out of bed excited to go to work every morning don’t just have jobs that turn their passions into paychecks. They have jobs where they also can lose themselves for hours in the flow of meaningful work.
This intersection of joy, money, and flow is what Guillebeau will help you find in this new book. Through inspiring stories of those who have successfully landed their dream career, as well as actionable tools, exercises, and thought experiments, he’ll guide you through today’s vast menu of career options to discover the work perfectly suited to your unique interests, skills, and experiences.