Career

10x Marketing Formula – Book Interview

10x Marketing Formula

Heidi Cohen Interviews CoSchedule’s Garrett Moon on his new book, 10x Marketing Formula.

Moon’s book is about finding the strategic shortcuts to get you to results fast. It s about short-circuiting the path to jaw-dropping growth. You have to find your own way and The 10x Marketing Formula is that path.

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Work It – Book Interview

Heidi Cohen Interviews Carrie Kerpen, CEO of Likeable Media. In her new book, Work It, Carrie  shares lessons from her career and an “advisory board” of powerful women in a wide range of industries.

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Entrepreneurial You – Book Interview

Entrepreneurial You

The world of work is changing and we’re shifting toward an ever more self-reliant, entrepreneurial, economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or developing a sideline.

But how do you actually make money doing what you love? You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation, developing multiple revenue streams, and bringing in a steady flow of new clients can be a daunting prospect.

Dorie Clark, a successful entrepreneur and author, has done it all. And in Entrepreneurial You she provides a blueprints for professional independence – a hands-on guide to building a portfolio of traditional and online revenue streams so that you can liberate yourself.

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Psyched Up – Book Interview

Psyched Up

In Psyched Up, journalist Daniel McGinn dives into the latest psychological research and interviews athletes, soldiers, entertainers, and others who, despite years of practice and enviable track records, will ultimately be judged on their ability to deliver a solid performance when it’s their turn to shine.
McGinn reveals why trying to calm your backstage jitters can be worse for your performance than channeling it into excitement; how meaningless rituals can do more to prepare you in the final moments than last-minute rehearsal; and how a prescription from your doctor could help you unleash your best skills.
McGinn separates the facts from the old wives’ tales and shares new, research driven strategies for activating your talent, optimizing your emotions, and getting psyched up to take the spotlight.

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Top Business Books For Marketers

Top Business Books

Marketing experts share their top business books for marketers as well as the reasons why you should read them.

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Hustle – Book Interview

Hustle front cover

Hustle teaches you how to look at work and life through a new lens―one based on discovering projects you enjoy and the people and opportunities that support your talents, growth, income, and happiness.

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Best Marketing Advice For Recent Graduates

Best Marketing Advice – 100 experts

Looking to get into Marketing? Check out what the Best Marketing Advice for Recent Graduates from 100 experts. They give you the marketing lowdown you need.

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I Know How She Does It – Book Interview

Everyone has an opinion, anecdote, or horror story about women and work. Now the acclaimed author of What the Most Successful People Do Before Breakfast shows how real working women with families are actually making the most of their time.

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