Branding
10 Brand Tactics For Your 2014 Marketing Plans
Does your 2014 marketing plan support your brand & your business? 10 brand tactics based on Millward Brown Brand Z Top 100 Most Valuable Global Brands.
Small Business: 5 Questions to Create a Meaningful Brand
Does your small business have a brand? Before you say you don’t have the money, answer these 5 questions to build your small business brand
5 Ways Employees Make Your Brand A Reality
Do your employees embody your brand? Here are 5 ways employees make your brand a reality & 3 real life examples with photos.
7 Brand Attributes For A Social Media, Mobile World
Is your branding only skin deep? Here are 7 brand attributes for a social media, mobile world with questions to get you on track. Based on Yahoo’s new logo.
5 Social Media Branding Lessons From The Grateful Dead
Unlike most rock and roll bands, the Grateful Dead created an amazing brand based on following social media principles long before the Internet ever existed. Despite the death of their high profile guitarist Jerry Garcia on this day in 1995, the Grateful Dead brand continues to endure because the band consistently focused on their fans. In memory of Jerry Garcia’s death in 1995, let’s examine the lessons the Grateful Dead taught marketers about social media based branding.
The Branding Report Card
Many businesses, large and small, underestimate the value of branding. As the combination of tangible and intangible elements that create an easily recognizable shorthand for your offering, consistent branding can reduce the need for additional marketing and enhance the value of your company. Here are nine points that you need to include on your branding report card.
Small Business Branding: What Is Your Super Power?
Did you realize that small business branding is like having a super power? Here are 10 steps to help you develop a distinctive brand.
Images: How to Tell Your Brand Story [Examples]
Stories trump other forms of information making them important for your brand. Images take stories beyond plain text and words; they provide context for the listener and make memorable associations. As a result, one image can be more powerful than the associated words.
As a marketer, use the power of images to tell your brand’s story concisely to today’s content snacking consumer. Even more valuable to your brand are stories that get people talking. Here are five reasons images tell good brand stories and five tips to help you use images to tell you brand’s story. Includes 3 examples with graphics. Source: Heidi Cohen’s Actionable Marketing Blog.
