Branding

Content Marketing Fairytale Framework: What Royal Weddings Can Teach You

Posted on May 18, 2018 by Heidi Cohen in Branding, Content Marketing |

Does your content marketing yield happily ever after results? If not, use this content marketing fairytale framework to instill your content with audience-attracting structure. Includes research, story frameworks and content marketing tactics. Make business storytelling easy!

Tags: Blogging, Fairytale, Freytag's Pyramid, kate middleton, Meghan Markle, Prince Harry, prince william, Story, Story plot

Brand Now – Book Interview

Posted on May 12, 2018 by Heidi Cohen in Branding | Leave a comment

Brand Now uncovers the new rules of branding in our complex and chaotic digital world. Westergaard’s latest book explains how to build brands that resonate both online and off; to break through the noise and win hearts and minds.

Tags: Get SCrappy, Right Skills Now

5 Small Business Branding Guidelines = Big Opportunity

Posted on April 27, 2018 by Heidi Cohen in Branding, Small Business | 3 Comments

Here are 5 small business branding guidelines help make your firm look bigger than it is as well as 3 reasons to use small business branding.

Tags: Chris Brogan, Color Emotion Guide, Content Marketing Institute, marketing persona

Bold Brand 2.0 – Book Interview

Posted on February 3, 2018 by Heidi Cohen in Branding | Leave a comment

Heidi Cohen Interviews Josh Miles about his new book: Bold Brand 2.0, a framework approach to help professional services firms build a compelling brand.

Tags: Express Writers, Josh Miles, TEDx

Brand Storytelling: 30 Ideas That Will Make Your Business Memorable

Posted on October 17, 2017 by Heidi Cohen in Branding | 8 Comments

To pull your audience into your content and build a memorable brand use this brand storytelling definition and 30 story lines to enhance your brand.

Tags: Brand stories, Marc Benioff, Robert McKee

The Road to Recognition – Book Interview

Posted on May 27, 2017 by Heidi Cohen in Branding | Leave a comment

Your brand’s name is your name. You need to take ownership of it and earn recognition as an expert in your field.
The Road to Recognition is an A to Z guide to personal branding packed with actionable advice and insights from dozens of top content marketing professionals.

Tags: A-Z Guide, content marketing