Branding

Brand Storytelling: 30 Ideas That Will Make Your Business Memorable

brand storytelling

To pull your audience into your content and build a memorable brand use this brand storytelling definition and 30 story lines to enhance your brand.

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The Road to Recognition – Book Interview

Your brand’s name is your name. You need to take ownership of it and earn recognition as an expert in your field.
The Road to Recognition is an A to Z guide to personal branding packed with actionable advice and insights from dozens of top content marketing professionals.

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Location And Branding: Customer Experience At Its Best

Location and branding

Maximizing your location and brand to drive customer experience and increase sales? 5 location and branding attributes to assess with tips.

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15 Summer Branding Tips Your Business Needs

15 Summer Branding Tips

Have you spiffed up your brand for summer? Take a less is more approach to your brand across channels. 15 summer branding tips to get your brand in shape.

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Small Data – Book Interview

Small Data

Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.

Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior.

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Town INC – Book Interview

Empower Your Business, Your Town, and Your Fellow Citizen to Prosper as Never Before
Town Inc. unpacks the deceivingly simple link between building a booming business and growing a prosperous town. The secret, it turns out, is to market your town just as passionately as you market your own business.

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Domain Names, Trademarks and Your Brand

Domain names, trademarks and brands

What you need to know about domain names, trademarks and branding to protect your business in the evolving gTLD landscape.

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Sticky Branding – Book Interview

Sticky Brands exist in almost every industry.

Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful.

But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand.

Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Read Heidi Cohen’s interview with author Jeremy Miller.

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