Branding

4 Tips to Make Your Shopping Bags Promotional

Posted on August 21, 2021 by Heidi Cohen in Branding | 2 Comments

Use these 4 tips to make your shopping bags extend your promotional budget. Includes examples and tips for improving your brand’s shopping bags.

Tags: Chipotle, eco-friendly, green, Knitty City, Loop, promotional bag, promotional products, shopping bag, sustainable bags, swag bags, tote bag, Trader Joe, Victoria's Secret, Whole Foods

Branding on a Budget Checklist: How To Do Branding On The Cheap

Posted on July 27, 2021 by Heidi Cohen in Branding, Marketing | 9 Comments

Need to do branding on the cheap? Then use this Branding on a Budget Checklist to create your brand without extra cost across your business.

Tags: Brand, budget, Marketing Strategy

B2B Marketing Post-COVID: What You Need to Do To Make It Relevant Now

Posted on November 10, 2020 by Heidi Cohen in B2B Marketing, Branding |

Need B2B Marketing Post-COVID help? Use these 3 tactics to improve your branding and increase profitable sales. Includes data and case studies.

Tags: #MPB2B, April Dunford, B2B, Binet, Branding, CMWorld, Disney, edelman, Joe Pulizzi, Kevin Carroll, LinkedIn, Marketing Metrics, Media Marketing, Michael J. Barber, Positioning, Post-COVID, PwC, Qualtrics, Robert Rose, Sales, Sydni Craig Hart, Toast, Ty Heath

Sonic Branding Definition: What You Need To Hear To Amplify Your Reach

Posted on June 14, 2020 by Heidi Cohen in Branding, Voice |

What is your sonic branding definition? To help you develop your audio brand to increase your business value use this data and examples.

Tags: Audio Brand, Audio Statistics, Audrey Arbeeny, Clifford Nass, HBO, NPR, Pandora, Siegel + Gale, Sonic Branding, Sonic DNA, sonic identity, Sonic Logo, Sound, Voice

Content Marketing Fairytale Framework: What Royal Weddings Can Teach You

Posted on May 18, 2018 by Heidi Cohen in Branding, Content Marketing |

Does your content marketing yield happily ever after results? If not, use this content marketing fairytale framework to instill your content with audience-attracting structure. Includes research, story frameworks and content marketing tactics. Make business storytelling easy!

Tags: Blogging, Fairytale, Freytag's Pyramid, kate middleton, Meghan Markle, Prince Harry, prince william, Story, Story plot

Brand Now – Book Interview

Posted on May 12, 2018 by Heidi Cohen in Branding | Leave a comment

Brand Now uncovers the new rules of branding in our complex and chaotic digital world. Westergaard’s latest book explains how to build brands that resonate both online and off; to break through the noise and win hearts and minds.

Tags: Get SCrappy, Right Skills Now