Blogging

21 Tips to Reduce Blog Risk: Don’t Put All of Your Eggs in One Basket

Posted on April 1, 2018 by Heidi Cohen in Blogging, Content Marketing | 4 Comments

Take a blogging cue from the saying “Don’t put all of your eggs in one basket,” which means to reduce your risk by offering a variety of content options and expanding your potential blog audience. Here are twenty-one ways to reduce blog risk, broken into five categories.

Tags: Amy Landino, Andy Crestodina, Bruce Clay, BuzzSumo, Easter, Editorial calendar, Gini Dietrich, Shane Barker

Conference Blog Posts: 20+ Ideas To Steal That Will Make You Shine

Posted on March 1, 2018 by Heidi Cohen in Blogging, Content Marketing | 7 Comments

Attending a conference? Use use these 20+ ideas for conference blog posts to fill your editorial calendar. Includes tips & examples.

Tags: Ann Handley, CMWorld, Conference, Lee Odden, LinkedIn, Michael Brenner, Sean Callahan, SMMW

Cinderella Makeover Content Marketing: How To Transform Neglected Content

Posted on February 8, 2018 by Heidi Cohen in Blogging, Content Marketing |

Cinderella makeover content marketing is long playing content you transform into stellar, results driving beauties. After defining Cinderella content, it outlines why and what content needs it including a case study.

Tags: Aaron Orendorff, Andy Crestodina, Austin Keon, Brian Dean, Lisa Dougherty, Mark Johnstone, Mark Schaefer, Michele LInn, Steve Rayson

How To Write Results-Oriented Content Series Even If You Have Writer’s Block

Posted on February 1, 2018 by Heidi Cohen in Blogging, Content Marketing | 1 Comment

The ultimate guide to creating a content series including definitions, how-to’s and 5 key steps. Even better it helps you overcome writer’s block by creating multiple pieces of content. Also works for blogs!

Tags: Darren Rowse, Gini Dietrich, Oli Gardner, Roger Parker

The Communicator’s Playbook – Book Interview

Posted on January 13, 2018 by Heidi Cohen in Blogging, PR | 1 Comment

Heidi Cohen Interviews Gini Dietrich The Communicator’s Playbook : a Step-by-Step Process for Implementing an Integrated PESO Model Program.

Tags: PESO, Spin Sucks

Blog Post Idea Generation: 20 Options You Can Use

Posted on January 11, 2018 by Heidi Cohen in Blogging, Content Marketing | 2 Comments

Not sure what to blog about? Here are 20 ways to get blog post idea generation with examples, tips and tools to make your content stand out.

Tags: Andy Crestodina, Ann Handley, Ashley Zeckman, Brian Clark, Brian Dean, Contently, Donna Moritz, Jon Loomer, Marcus Sheridan, Mark Schaefer, Michael Brenner, Michele LInn, Mike Allton, Mike Stelzner, Neil Patel, Rand Fishkin, Spin Sucks

2017 Blogging Research That Will Make You A Better Blogger

Posted on October 26, 2017 by Heidi Cohen in Blogging, Market Research Insights | 1 Comment

Want to amp up your blogging results? Examine Orbit Media’s blogging research to understand how blogging has evolved. Includes 40 actionable blogging tips.