Forget the Mad Men. More than half of consumers believe that “most marketing is a bunch of B.S.” according to recent Adobe research. Less than one in seven considers marketing, advertising or PR to be of value to society. Before you abandon your marketing plans and your career, examine this research and you’ll find the case for promotion-free content marketing. Includes research and tactics. [Charts] Source: Heidi Cohen’s Actionable Marketing Blog.
For marketers, it’s critical to put your money where your customers are, when and where they’re looking for your products and related information. As media options evolve, marketers often debate how to allocate their advertising budget without looking at it in the context of their marketing needs. Here are five critical marketing and advertising factors influencing where you should put your marketing spend along with related research and analysis to help you determine how to distribute it.
David Ogilvy’s advertising advice is at the core of content marketing. One of the original Mad Men, Ogilvy’s advice defines the core of content marketing and how to improve your marketing communications. Here are five of David Ogilvy’s content marketing related quotes. These words of wisdom form the basis for what is now content marketing. Each includes recommendations for improving your content marketing’s effectiveness in line with David Ogilvy’s suggestion.
Leo Burnett (October 21, 1891 – June 7, 1971) creator of legendary advertising icons such as the Jolly Green Giant, the Marlboro Man, Tony the Tiger, Morris the Cat, and the Pillsbury Dough Boy, provides lessons for marketers and advertisers alike that are still relevant in today’s world of digital devices and social media. Included are twelve quotes.
Super Bowl car advertising did something that Obama should do for the American economy. Instead of driving in circles, they took pride in American manufacturing and made it sexy. They took Obama’s spirited, Change You Can Believe In and showed that Americans can make cars that compete in the world market. “Made with pride in the USA” was emotional and sexy.
When developing their plans, many marketers focus on the media where they’re placing advertising often without considering the totality of their marketing communications or the implications for related elements. The reality is that using online and offline promotional media differ in ways affecting a variety of purchase-related tactics. Here are five factors to assess when using online and offline media. [Chart included]