Contrary to popular opinion consumers like advertising. Here’s what Customer Advertising Preferences mean for your 2016 marketing based on research.
Why content marketing trumps advertising? People actively avoid advertising. Here is the data and charts to help you craft your content marketing. 7 tips.
Which is better for your business: content marketing vs native advertising? Step by step comparison content marketing versus native advertising with charts.
Forget the Mad Men. More than half of consumers believe that “most marketing is a bunch of B.S.” according to recent Adobe research. Less than one in seven considers marketing, advertising or PR to be of value to society. Before you abandon your marketing plans and your career, examine this research and you’ll find the case for promotion-free content marketing. Includes research and tactics. [Charts] Source: Heidi Cohen’s Actionable Marketing Blog.