Actionable Marketing 101

Is Your Marketing Actionable?

What is actionable marketing? Contrary to what some may think, actionable marketing has nothing to do with the law where actionable means to bring a legal suit. Rather, actionable refers to marketing’s ability to persuade prospects, customers and the public to engage with your firm. Here are the twelve elements that define actionable marketing.

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12 Content Marketing Elements

Content marketing attracts and engages prospects, customers and the public to take further action towards a business goal with useful, well-written information. It takes a longer view to connecting with its target audience by creating an extended interaction. Further, content marketing is at the heart of many social media strategies since it provides the food for social media interaction. Here are the twelve elements of content marketing that distinguish it from other marketing messaging and communications.

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No More Spaghetti Social Media!

Do you practice Spaghetti Social Media? Like throwing pasta against the wall to determine if it’s done cooking by whether or not it sticks, Spaghetti Social Media a crude form of social media strategy where a employee tries using social media platforms in hopes that his efforts will succeed in achieving business results without any clear marketing goals because social media is free. Here are seven components of Spaghetti Social Media Marketing and how to fix them to improve your social media strategy.

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Blog Checklist: 60 Must-Have Items

Here’s a blog checklist of 60 items to help you take your blog to the next level. These detailed must-have points will help you achieve blog success.

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What is Social Media?

What is social media? Ask any group of social media savvy individuals and it’s likely that they’ll all give you a different answer. Here’s 12 points that define social media based on 30 Social Media Definitions.

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How to Develop a Twitter Hashtag Following

Twitter hashtags are useful for marketers to expand their audience and/or broaden the reach of their messages on Twitter. Here are five tactics to help marketers use Twitter hashtags to achieve their goals.

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20 Blog How-Tos

Mayday is a boat’s distress signal. To celebrate May 1st, here’s a blogging 911 to give you the answers to the top twenty blogging questions. There’s useful blogging how-tos for both beginning and experienced bloggers.

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Social Media Contingency Plan: Do You Have One?

As corporate social media usage increases and expands across functions, organizations are hiring social media managers. Here are 5 tips to help you develop a social media contingency plan.

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