Actionable Marketing 101
Black Friday & Cyber Monday Sales – Are you planning for long term growth? 10 small business tactics to gain freedom from holiday sales (Data)
Do your customers interact & connect with your brand creating memorable experiences? If not, test experiential marketing defined by these 5 core attributes.
To celebrate our 1000th blog post here’s the basic seven step framework of an actionable marketing strategy where your ultimate goal as a marketer or business owner is to get prospects, customers and the public to engage with you and to develop a profitable relationship over time.
Content marketing continues to gain traction among marketers, both B2C and B2B because it attracts and invites prospects and customers in without hitting them over the head with price-oriented promotions. Additionally content marketing supplies food for social media, engages prospects at each step of the purchase process, and supports search optimization. To help you, here’s a chart outlining the major 18 content marketing options. [Chart included]
Only 5.4% of Iowa’s eligible voters turned out and voted in Tuesday’s Republican caucus, the first votes cast in the 2012 presidential race. If in this highly publicized race that dominated the news across media platforms for weeks, only a tiny fraction of the eligible voters turned out, what does this mean for your marketing?