5 responses

  1. Garrett Moon
    March 31, 2011

    Good list. I think the two that are the most difficult are using the human touch and reaching out to other bloggers. Everyone just wants to publish a drab marketing message, and work in isolation. Pay attention to me, and not me pay attention to you. Not only do you need to sound human, you need to BE human. People communicate with people, not corporations.

    Lots of good reminders here.

  2. Renee Malove
    March 15, 2011

    LOVE this post sweetie. Everyone says blogging is super easy because, let’s face it-it is. When you’re picking your own topic and you get to converse in your own voice. Personal blogs center around your life, and no one knows how to talk about your life better than you do.

    That is, I think, the kind of attitude you need to take into corporate blogging. No one knows your company, product and niche better than you do. You live it. You breathe it. So you should be able to talk about it without turning into an automaton!

    One question for you though. You suggest companies expand into visiting/commenting on other blogs. How do you recommend setting aside time for this throughout the day? Especially if you work for/with a small business that considers time spent reading and commenting on other blogs the equivalent of water cooler gossip-something you do when no one is looking?

  3. Kevin Ekmark
    March 14, 2011

    Love the list.

    #3: Sound human – There are enough bots scanning the posts out there. Don’t become one that scans and writes as well!

  4. Dennis Combs
    March 13, 2011

    Heidi,
    I have a complaint that I must share with you. Since I have found your blog I am finding it difficult to find the time to read all the other blogs I like to visit! Your content is the best, deepest, most consistently relevant that I have found. Please keep up the wonderful writing and I will do my best to get caught up on all the reading. Between you and Seth Godin it is amazing the access we all have to amazing, free content. With all these great resources it is the best time ever to be starting a business! Thanks for all the time you obviously put into your blog and the inspiration it brings to the rest of us.

    • Heidi Cohen
      March 13, 2011

      Dennis–I am deeply touched. I plan to keep the content coming. Happy marketing, Heidi Cohen

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