Zombie Loyalists – Book Review

Zombie Loyalists: Using Customer Service To Create Rabid Fans

 

Zombie LoyalistsZombie Loyalists is a fun-to-read book that should be a must read for every business today regardless of size. At its core, Zombie Loyalists is a customer service handbook chock full of real life examples.

Shankman simplifies the key take in one word: Brains

Bring
Random
Amazement
Into
Normal
Situations

Shankman talks from personal experience both as a rabid fan of several brands including United, Starwoods Hotels and ScottieVests as well as a business owner.

Shankman is loyal to brands he personally likes. In 2011, he jokingly tweeted Morton’s Steakhouse to meet him at Newark Airport with a porterhouse steak.

Shankman-MortonsSurprisingly, Morton’s knew Shankman well and delivered the steak. (Here’s the full story from Shankman’s blog.)

Shankman’s tweets yielded a ton of social media conversation and PR. In addition, Shankman’s Morton’s tweet was named 1 of the Top 10 tweets of 2011!

Shankman is an influential thought leader who has been testing and breaking the rules of business for years. He created Help A Reporter Out, a match-making service for journalists and businesses. Started as a group on Facebook, it’s now owned by Vocus. Sign up for free 3x daily email to help get your business more exposure.

purchase your copy of Zombie Loyalists from Amazon.com.


MarketingProfs B2B Forum

This is not an affiliate offer.