Think Big, Act Bigger – Book Interview

Heidi Cohen Interviews Jeffrey Hayzlett

Think Big Act Bigger coverQ: What’s your best piece of advice for readers looking to improve their marketing?

Define your conditions of satisfaction. Know what you want to achieve and how you will measure your success. Then, stop making excuses. Steamroll obstacles, don’t take no for an answer, don’t listen to naysayers. It’s time for you to act.

Q: What was the inspiration for your book?

I’m from Sioux Falls, South Dakota a place that most people only know from a map. I have hosted primetime business shows; I am a best selling author, and an entrepreneur. If I can do it, anyone can. I want the book to inspire people to be the biggest, baddest, boldest versions of themselves.

Q: What is the key concept behind your book?

To think big and act bigger! Think big and acting bigger is all action and attitude: being fearless and bold, steamrolling obstacles, ignoring perceived limitations, and even being a little irrational and pigheaded at times. It’s time to tie visions to actions and go beyond the stories, excuses and self-imposed limitations.

Q: What do you want readers to take away from your book? 

I want to inspire people to create their own story, to challenge conventional wisdom and to think and act bigger.

Q: How do you describe yourself professionally?

Some people refer to me as a global business celebrity. I like to say there are many monikers. I’m a TV and Radio host, a best-selling author, a part-time cowboy and I’m working on making that full-time.

Q: What are 1-3 books that inspired your work/career?

Barbarians at the Gate: The Fall of RJR Nabisco, it was one of the first books I read after college and it had a big impact on the way I thought about business. The other is Iococca – The Autobiography of Lee Iacocca. It’s a great book and has been an inspiration to me for a long time.

Q: What is the biggest challenge that you’ve had to overcome in your life or career?

Being me. I think that’s a challenge for everyone. We are not born perfect or with all the tools we need to be successful. Everyone is a work in progress and the sooner you accept it that, the faster you can conquer other challenges.

Q: What’s something unusual or fun that most people don’t know about you?

I was struck by lightning once and almost struck again two other times. Also, I once played Conrad Birdie in a school production of Bye, Bye, Birdie. I have since been asked never to sing again, but I might occasionally break out in song. 

Q: Is there a piece of content, a social media campaign or a marketing campaign that you worked on that you’re particularly proud of?

The launch around Think Big, Act Bigger. We are using some new techniques for engagement and seeing significant results. Currently, we have a contest to win a VIP trip to New York City. It’s a great opportunity for people to win and it’s helping us gain new contacts. Enter to win here:

JWH_AuthorPic2012Contact information


Happy Marketing,
Heidi Cohen