The Devil’s Data Dictionary – Book Interview

Heidi Cohen Interviews Jim Sterne

New book: The Devil’s Data Dictionary – Making Fun of Data

Q: What was the inspiration for The Devil’s Data Dictionary?

DDD coverSOOOOO serious all the time! What’s up with that? Data and statistics is dry, dry, dry. I’ve done my best to inject some humor and music into the mix yet everything you read is soooo serious.

But data people are actually fun. And intelligent. And that’s a wonderful combination. They’re great people to hang out with. So I set out to make them smile.

Q: What is the key concept behind your book?


Q: How did you come up with it?

Laughing gas.


Q: What do you want readers to take away from your book

Take away a chuckle or at least a smirk. Lighten up a little!

Q: How do you describe yourself professionally?

A marketing guy who thought the Internet would be cool, tried to help companies make their websites better and finally insisted that they measure the impact of their actions… in order to make their websites better.

Q: What is you elevator pitch!

Not very far – turns out they’re heavy.

Root Cause

Q: What are 1-3 books that inspired your work/career?

Q: What is the biggest challenge that you’ve had to overcome?

I have faced many problems in my life – some of them actually happened.

Q: What’s something unusual or fun that most people don’t know about you?

I have flown to Macedonia to see Shakespeare – twice.

Q: Is there a piece of content, a social media campaign or a marketing campaign that you worked on that you’re particularly proud of?



Jim_Sterne_09aContact information

Thanks, Jim.

Happy Marketing,
Heidi Cohen

Heidi CohenHeidi Cohen is the President of Riverside Marketing Strategies.
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