Author Interviews

Heidi Cohen interviews authors of new books about marketing, business and writing.

See also:

Attention Pays – Book Interview

Author: Neen James

Posted on June 16, 2018 by Heidi Cohen in Marketing

Attention Pays spotlights on the power of attention and absolute focus in our business and professional lives. WHO we pay attention to. WHAT we pay attention to. And HOW we pay attention in the world.

Read More…

Subscribe to the AMG Newsletter Now!

Signup NOW to get Actionable Marketing updates on your favorite device.

The Creative Curve – Book Interview

Author: Allen Gannett

Posted on June 9, 2018 by Heidi Cohen in Career

Allen Gannett in his new book, The Creative Curve, overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.

Read More… Tags:

Activate Your Agile Career – Book Interview

Author: Marti Konstant

Posted on May 26, 2018 by Heidi Cohen in Career

Whether you work in a corporation or are an entrepreneur with your own business, your job is subject to change. In Activate Your Agile Career, Marti Konstant presents an agile approach to career development and gives you the tools to navigate the work terrain in a flexible manner will enhance the lives of individuals and employers.

Read More… Tags: , , ,

Brand Now – Book Interview

Author: Nick Westergaard

Posted on May 12, 2018 by Heidi Cohen in Branding

Brand Now uncovers the new rules of branding in our complex and chaotic digital world. Westergaard’s latest book explains how to build brands that resonate both online and off; to break through the noise and win hearts and minds.

Read More… Tags: ,
LinkedIn Unlocked

LinkedIn Unlocked – Book Interview

Author: Melonie Dodaro

Posted on April 28, 2018 by Heidi Cohen in Social Media

LinkedIn Unlocked is a social selling roadmap that will help you generate a consistent flow of quality leads.

Read More… Tags: ,
Lost and Founder

Lost and Founder – Book Interview

Author: Rand FIshkin

Posted on April 21, 2018 by Heidi Cohen in Small Business

In Lost and Founder, Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley “wisdom” leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.

Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. His hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies,

Read More… Tags: , , ,

The Storytelling Edge – Book Interview

Author: Joe Lazauskas and Shane Snow

Posted on April 14, 2018 by Heidi Cohen in Content Marketing

Content strategists Joe Lazauskas and Shane Snow offer an insider’s guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories.

Read More… Tags: , ,
10x Marketing Formula

10x Marketing Formula – Book Interview

Author: Garrett Moon

Posted on March 24, 2018 by Heidi Cohen in Career, Marketing

Heidi Cohen Interviews CoSchedule’s Garrett Moon on his new book, 10x Marketing Formula.

Moon’s book is about finding the strategic shortcuts to get you to results fast. It s about short-circuiting the path to jaw-dropping growth. You have to find your own way and The 10x Marketing Formula is that path.

Read More… Tags: ,