Heidi Cohen interviews authors of new books about marketing, business and writing.See also:
Author: Neen James
Attention Pays spotlights on the power of attention and absolute focus in our business and professional lives. WHO we pay attention to. WHAT we pay attention to. And HOW we pay attention in the world.
Author: Allen Gannett
Author: Marti Konstant
Whether you work in a corporation or are an entrepreneur with your own business, your job is subject to change. In Activate Your Agile Career, Marti Konstant presents an agile approach to career development and gives you the tools to navigate the work terrain in a flexible manner will enhance the lives of individuals and employers.
Author: Nick Westergaard
Author: Rand FIshkin
In Lost and Founder, Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley “wisdom” leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.
Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. His hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies,
Author: Joe Lazauskas and Shane Snow
Content strategists Joe Lazauskas and Shane Snow offer an insider’s guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories.
Author: Garrett Moon
Heidi Cohen Interviews CoSchedule’s Garrett Moon on his new book, 10x Marketing Formula.
Moon’s book is about finding the strategic shortcuts to get you to results fast. It s about short-circuiting the path to jaw-dropping growth. You have to find your own way and The 10x Marketing Formula is that path.