Author Interviews

Heidi Cohen interviews authors of new books about marketing, business and writing.

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Indistractable

Indistractable – Author Interview

Author: Nir Eyal

Posted on October 12, 2019 by Heidi Cohen in Performance Improvement

In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices.

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Effective Sales Enablement

Effective Sales Enablement – Author Interview

Author: Pam Didner

Posted on March 9, 2019 by Heidi Cohen in Marketing, Sales

As a B2B marketer, you need effective sales enablement to streamline sales to increase results. Pam Didner helps you step by step in Effective Sales Enablement book.

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Marketing Rebellion

Marketing Rebellion – Author Interview

Author: Mark Schaefer

Posted on February 23, 2019 by Heidi Cohen in Marketing

Need to change your marketing and business to meet 22nd century customer needs? Then read this author interview where Mark W. Schaefer discusses his book, Marketing Rebellion.

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Facebook Ads Made Simple

Facebook Ads Made Simple – Author Interview

Author: Andrea Vahl

Posted on January 19, 2019 by Heidi Cohen in Advertising, Social Media

Facebook Ads Made Simple, is a detailed guide for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook.

Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results.

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Master Content Strategy – Author Interview

Author: Pamela Wilson

Posted on October 27, 2018 by Heidi Cohen in Content Marketing

Heidi Cohen interviews Pam wilson on her new book: Master Content Strategy.

Pamela Wilson delivers an approach that adapts to help you grow your skills as you grow your audience. This approach works for both B2B (business-to-business) and B2C (business-to-consumer) content creation — and for bloggers, podcasters, and vloggers alike.

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Break the Wheel

Break the Wheel – Author Interview

Author: Jay Acunzo

Posted on October 6, 2018 by Heidi Cohen in Career, Marketing

With a diverse range of real-world stories, Break the Wheel offers a simple but powerful way to think for yourself when surrounded by conventional thinking. Along the way, Acunzo offers six fundamental questions to ask in any situation to start making the best possible decisions, regardless of the best practice.

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Talk Triggers

Talk Triggers – Book Interview

Author: Daniel Lemin and Jay Baer

Posted on September 29, 2018 by Heidi Cohen in Word of Mouth

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.

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Social Media Strategy – Book Interview

Author: Keith Quesenberry

Posted on June 30, 2018 by Heidi Cohen in Branding, Social Media

Social Media Strategy is a guide to marketing, advertising, and branding in a world of social media-empowered consumers. Keith Quesenberry introduces readers to the steps of building a complete social media plan.

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