Actionable Marketing Guide Author Interviews

Brand Now – Book Interview

Author: Nick Westergaard

Brand Now uncovers the new rules of branding in our complex and chaotic digital world. Westergaard’s latest book explains how to build brands that resonate both online and off; to break through the noise and win hearts and minds.

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LinkedIn Unlocked – Book Interview

Author: Melonie Dodaro

LinkedIn Unlocked

LinkedIn Unlocked is a social selling roadmap that will help you generate a consistent flow of quality leads.

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Lost and Founder – Book Interview

Author: Rand FIshkin

Lost and Founder

In Lost and Founder, Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley “wisdom” leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.

Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. His hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies,

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The Storytelling Edge – Book Interview

Author: Joe Lazauskas and Shane Snow

Content strategists Joe Lazauskas and Shane Snow offer an insider’s guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories.

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10x Marketing Formula – Book Interview

Author: Garrett Moon

10x Marketing Formula

Heidi Cohen Interviews CoSchedule’s Garrett Moon on his new book, 10x Marketing Formula.

Moon’s book is about finding the strategic shortcuts to get you to results fast. It s about short-circuiting the path to jaw-dropping growth. You have to find your own way and The 10x Marketing Formula is that path.

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Panic Proof – Book Interview

Author: Jess Ostroff

Panic Proof cover

Heidi Cohen Interviews Jess Ostroff on her new book, Panic Proof.

It’s time to stop panicking and start living the life you want.

Half of the total workforce will be working virtually by 2020. The conversation around virtual assistants is finally being taken seriously by more than just the early adopters.

But if you’re feeling too scared or too busy to hire a VA to help you, don’t panic! Jess Ostroff’s book will help you recruit the right assistant and cultivate a relationship that lasts so you can do more of what you love.

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Death of a Marketer – Book Interview

Author: Andrea Fryrear

Death of a Marketer

Heidi Cohen Interviews Andre Fryrear on her new book, Death of a Marketer.

Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing’s Agile future.

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Work It – Book Interview

Author: Carrie Kerpen

Heidi Cohen Interviews Carrie Kerpen, CEO of Likeable Media. In her new book, Work It, Carrie  shares lessons from her career and an “advisory board” of powerful women in a wide range of industries.

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