Join Me and top social media marketers in San Diego, March 20th – March 22.
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Actionable Marketing Guide Author Interviews
Brand Now – Book Interview
Author: Nick Westergaard
Brand Now uncovers the new rules of branding in our complex and chaotic digital world. Westergaard’s latest book explains how to build brands that resonate both online and off; to break through the noise and win hearts and minds.
Tags: Get SCrappy, Right Skills Now
LinkedIn Unlocked – Book Interview
Author: Melonie Dodaro
LinkedIn Unlocked is a social selling roadmap that will help you generate a consistent flow of quality leads.
Tags: LinkedIn, The LINK Method
Lost and Founder – Book Interview
Author: Rand FIshkin
In Lost and Founder, Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley “wisdom” leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.
Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. His hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies,
The Storytelling Edge – Book Interview
Author: Joe Lazauskas and Shane Snow
Content strategists Joe Lazauskas and Shane Snow offer an insider’s guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories.
Tags: Contently, Rebecca Lieb, Storytelling
10x Marketing Formula – Book Interview
Author: Garrett Moon
Heidi Cohen Interviews CoSchedule’s Garrett Moon on his new book, 10x Marketing Formula.
Moon’s book is about finding the strategic shortcuts to get you to results fast. It s about short-circuiting the path to jaw-dropping growth. You have to find your own way and The 10x Marketing Formula is that path.
Tags: Content Core, CoSchedule
Panic Proof – Book Interview
Author: Jess Ostroff
Heidi Cohen Interviews Jess Ostroff on her new book, Panic Proof.
It’s time to stop panicking and start living the life you want.
Half of the total workforce will be working virtually by 2020. The conversation around virtual assistants is finally being taken seriously by more than just the early adopters.
But if you’re feeling too scared or too busy to hire a VA to help you, don’t panic! Jess Ostroff’s book will help you recruit the right assistant and cultivate a relationship that lasts so you can do more of what you love.
Death of a Marketer – Book Interview
Author: Andrea Fryrear
Heidi Cohen Interviews Andre Fryrear on her new book, Death of a Marketer.
Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing’s Agile future.
Tags: Agile Marketing, Andrea Fryrear
Work It – Book Interview
Author: Carrie Kerpen
Heidi Cohen Interviews Carrie Kerpen, CEO of Likeable Media. In her new book, Work It, Carrie shares lessons from her career and an “advisory board” of powerful women in a wide range of industries.
Tags: Likeable Media, Tweetsgiving
