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Actionable Marketing Guide Author Interviews
Social Media Strategy – Book Interview
Author: Keith Quesenberry
Social Media Strategy is a guide to marketing, advertising, and branding in a world of social media-empowered consumers. Keith Quesenberry introduces readers to the steps of building a complete social media plan.
Tags: Public Relations
Attention Pays – Book Interview
Author: Neen James
Attention Pays spotlights on the power of attention and absolute focus in our business and professional lives. WHO we pay attention to. WHAT we pay attention to. And HOW we pay attention in the world.
The Creative Curve – Book Interview
Author: Allen Gannett
Allen Gannett in his new book, The Creative Curve, overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.
Tags: Creativity
Activate Your Agile Career – Book Interview
Author: Marti Konstant
Whether you work in a corporation or are an entrepreneur with your own business, your job is subject to change. In Activate Your Agile Career, Marti Konstant presents an agile approach to career development and gives you the tools to navigate the work terrain in a flexible manner will enhance the lives of individuals and employers.
Brand Now – Book Interview
Author: Nick Westergaard
Brand Now uncovers the new rules of branding in our complex and chaotic digital world. Westergaard’s latest book explains how to build brands that resonate both online and off; to break through the noise and win hearts and minds.
Tags: Get SCrappy, Right Skills Now
LinkedIn Unlocked – Book Interview
Author: Melonie Dodaro
LinkedIn Unlocked is a social selling roadmap that will help you generate a consistent flow of quality leads.
Tags: LinkedIn, The LINK Method
Lost and Founder – Book Interview
Author: Rand FIshkin
In Lost and Founder, Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley “wisdom” leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.
Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. His hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies,
The Storytelling Edge – Book Interview
Author: Joe Lazauskas and Shane Snow
Content strategists Joe Lazauskas and Shane Snow offer an insider’s guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories.
Tags: Contently, Rebecca Lieb, Storytelling
