Actionable Marketing Guide Books
Author: Rich Brooks
In The Lead Machine, you’ll discover a simple, straight-forward method for digital marketing called the BARE Essentials of Digital Marketing: Build, Attract, Retain and Evaluate. Within each section you’ll discover the secrets of digital marketing, and how to apply them to your own business.
Author: Mark Schaefer
In today’s world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known?
In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.
Author: Marcus Sheridan
They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Quality content is the key to success, and you already have the ingredients in-house. Marcus Sheridan’s book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.
Author: Pamela Wilson
Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson manages Copyblogger, one of the most-respected content marketing blogs in the world. Her 30 years of marketing experience infuse the guidance in the book.
Author: Mark Masters
Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition, is the answer to longevity? The old marketing way is dead, where we were encouraged to spend more on advertising and to be seen. Marketing was about interrupting the masses, but times have changed.
Author: Neil Patel, Patrick Vlaskovits, Jonas Koffler
Hustle teaches you how to look at work and life through a new lens―one based on discovering projects you enjoy and the people and opportunities that support your talents, growth, income, and happiness.
Author: Scott Abel, Charles Cooper, Ann Rockley
Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. It comes with case studies and all the reference information you could ask for to make the case for intelligent content with your management.
Author: David Jenyns
Authority Content provides a simple process that any company can use to break through the noise. It doesn’t matter whether you’re the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product – this powerful strategy will work for you.
Built on the “3 Ps” framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales.