Actionable Marketing Guide Author Interviews
Author: Jonah Berger
Want or need to change people’s minds? Then read this interview with Wharton Professor Jonah Berger about his book, The Catalyst.
Author: Pam Didner
As a B2B marketer, you need effective sales enablement to streamline sales to increase results. Pam Didner helps you step by step in Effective Sales Enablement book.
Author: Pamela Wilson
Heidi Cohen interviews Pam wilson on her new book: Master Content Strategy.
Pamela Wilson delivers an approach that adapts to help you grow your skills as you grow your audience. This approach works for both B2B (business-to-business) and B2C (business-to-consumer) content creation — and for bloggers, podcasters, and vloggers alike.
Author: Jay Acunzo
With a diverse range of real-world stories, Break the Wheel offers a simple but powerful way to think for yourself when surrounded by conventional thinking. Along the way, Acunzo offers six fundamental questions to ask in any situation to start making the best possible decisions, regardless of the best practice.
Author: Daniel Lemin and Jay Baer
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.