Actionable Marketing Guide Author Interviews
Author: Pamela Wilson
Heidi Cohen interviews Pam wilson on her new book: Master Content Strategy.
Pamela Wilson delivers an approach that adapts to help you grow your skills as you grow your audience. This approach works for both B2B (business-to-business) and B2C (business-to-consumer) content creation — and for bloggers, podcasters, and vloggers alike.
Author: Pam Didner
Heidi Cohen interviews Pam Didner on her new book: Effective Sales Enablement, a sales book for marketers by a marketer about how branding, messaging, different marketing channels, and martech can be used for sales enablement and to facilitate sales engagement.
Author: Jay Acunzo
With a diverse range of real-world stories, Break the Wheel offers a simple but powerful way to think for yourself when surrounded by conventional thinking. Along the way, Acunzo offers six fundamental questions to ask in any situation to start making the best possible decisions, regardless of the best practice.
Author: Daniel Lemin and Jay Baer
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.
Author: Neen James
Attention Pays spotlights on the power of attention and absolute focus in our business and professional lives. WHO we pay attention to. WHAT we pay attention to. And HOW we pay attention in the world.