SMMWorld 2018
Social Media Marketing World
Feb 28 – Mar 2 in San Diego-
SMMWorld 2018
Social Media Marketing World
Feb 28 – Mar 2 in San Diego
Actionable Marketing Guide Books
Entrepreneurial You – Book Interview
Author: Dorie Clark
The world of work is changing and we’re shifting toward an ever more self-reliant, entrepreneurial, economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or developing a sideline.
But how do you actually make money doing what you love? You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation, developing multiple revenue streams, and bringing in a steady flow of new clients can be a daunting prospect.
Dorie Clark, a successful entrepreneur and author, has done it all. And in Entrepreneurial You she provides a blueprints for professional independence – a hands-on guide to building a portfolio of traditional and online revenue streams so that you can liberate yourself.
Tags: Reinventing You, Stand Out
Killing Marketing – Book Interview
Author: Joe Pulizzi & Robert Rose
What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years.
The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue.
Killing Marketing explores how these companies are ending the marketing as we know it–in favor of this new, exciting model.
HYPERGROWTH – Book Interview
Author: David Cancel
Content, in all its forms, is the single most critical element of any marketing campaign. Content – The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world’s leading brands.
Tags: customer driven, Drift, Performable
Content: The Atomic Particle of Marketing – Book Interview
Author: Rebecca Lieb
Content, in all its forms, is the single most critical element of any marketing campaign. Content – The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world’s leading brands.
Tags: Research, Save the Children
Psyched Up – Book Interview
Author: Daniel McGinn
In Psyched Up, journalist Daniel McGinn dives into the latest psychological research and interviews athletes, soldiers, entertainers, and others who, despite years of practice and enviable track records, will ultimately be judged on their ability to deliver a solid performance when it’s their turn to shine.
McGinn reveals why trying to calm your backstage jitters can be worse for your performance than channeling it into excitement; how meaningless rituals can do more to prepare you in the final moments than last-minute rehearsal; and how a prescription from your doctor could help you unleash your best skills.
McGinn separates the facts from the old wives’ tales and shares new, research driven strategies for activating your talent, optimizing your emotions, and getting psyched up to take the spotlight.
Tags: Harvard
The Road to Recognition – Book Interview
Author: Seth Price & Barry Feldman
Your brand’s name is your name. You need to take ownership of it and earn recognition as an expert in your field.
The Road to Recognition is an A to Z guide to personal branding packed with actionable advice and insights from dozens of top content marketing professionals.
Tags: A-Z Guide, content marketing
Winning at Social Customer Care – Book Interview
Author: Dan GIngiss
Social media has changed customer service forever. It has shifted power from brands to consumers, requiring a different way of thinking about customer engagement.
Dan Gingiss has interviewed dozens of business leaders on his podcast, Focus on Customer Service. From those conversations and his own real-world experience at multiple Fortune 300 companies, Gingiss has developed a series of best practices called “8 Steps to Winning at Social Customer Care.”
Gingiss gives you an invaluable glimpse at how top brands are “winning” at customer service in social media, and provides the tools for you to do the same at your company.
Tags: Danbury Mint, Discover Card, WWE
Vlog Like a Boss – Book Interview
Author: Amy Schmittauer
Vlog Like a Boss is the complete guide to video blogging.
Amy Schmittauer is the Vlog Boss. She coaches people to go after what they want in life and leverage online video to make it happen. Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views.
Vlog Like a Boss is a collection of strategies and tactics from her years of experience in online video, Schmittauer shares time-tested, proven methods to creating brand awareness with vlogging that will build a loyal community for years to come.
Tags: savvy sexy social, video marketing, vlogging
