Actionable Marketing Guide Author Interviews

Effective Sales Enablement – Author Interview

Author: Pam Didner

Posted on March 9, 2019 by Heidi Cohen in Marketing, Sales
Effective Sales Enablement

As a B2B marketer, you need effective sales enablement to streamline sales to increase results. Pam Didner helps you step by step in Effective Sales Enablement book.

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Marketing Rebellion – Author Interview

Author: Mark Schaefer

Posted on February 23, 2019 by Heidi Cohen in Marketing
Marketing Rebellion

Need to change your marketing and business to meet 22nd century customer needs? Then read this author interview where Mark W. Schaefer discusses his book, Marketing Rebellion.

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Facebook Ads Made Simple – Author Interview

Author: Andrea Vahl

Posted on January 19, 2019 by Heidi Cohen in Advertising, Social Media
Facebook Ads Made Simple

Facebook Ads Made Simple, is a detailed guide for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook.

Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results.

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Master Content Strategy – Author Interview

Author: Pamela Wilson

Posted on October 27, 2018 by Heidi Cohen in Content Marketing

Heidi Cohen interviews Pam wilson on her new book: Master Content Strategy.

Pamela Wilson delivers an approach that adapts to help you grow your skills as you grow your audience. This approach works for both B2B (business-to-business) and B2C (business-to-consumer) content creation — and for bloggers, podcasters, and vloggers alike.

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Break the Wheel – Author Interview

Author: Jay Acunzo

Posted on October 6, 2018 by Heidi Cohen in Career, Marketing
Break the Wheel

With a diverse range of real-world stories, Break the Wheel offers a simple but powerful way to think for yourself when surrounded by conventional thinking. Along the way, Acunzo offers six fundamental questions to ask in any situation to start making the best possible decisions, regardless of the best practice.

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Talk Triggers – Book Interview

Author: Daniel Lemin and Jay Baer

Posted on September 29, 2018 by Heidi Cohen in Word of Mouth
Talk Triggers

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.

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Social Media Strategy – Book Interview

Author: Keith Quesenberry

Posted on June 30, 2018 by Heidi Cohen in Branding, Social Media

Social Media Strategy is a guide to marketing, advertising, and branding in a world of social media-empowered consumers. Keith Quesenberry introduces readers to the steps of building a complete social media plan.

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Attention Pays – Book Interview

Author: Neen James

Posted on June 16, 2018 by Heidi Cohen in Marketing

Attention Pays spotlights on the power of attention and absolute focus in our business and professional lives. WHO we pay attention to. WHAT we pay attention to. And HOW we pay attention in the world.

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