Actionable Marketing Guide Author Interviews

Effective Sales Enablement – Author Interview

Author: Pam Didner

Heidi Cohen interviews Pam Didner on her new book: Effective Sales Enablement, a sales book for marketers by a marketer about how branding, messaging, different marketing channels, and martech can be used for sales enablement and to facilitate sales engagement.

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Break the Wheel – Author Interview

Author: Jay Acunzo

Break the Wheel

With a diverse range of real-world stories, Break the Wheel offers a simple but powerful way to think for yourself when surrounded by conventional thinking. Along the way, Acunzo offers six fundamental questions to ask in any situation to start making the best possible decisions, regardless of the best practice.

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Talk Triggers – Book Interview

Author: Daniel Lemin and Jay Baer

Talk Triggers

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.

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Social Media Strategy – Book Interview

Author: Keith Quesenberry

Social Media Strategy is a guide to marketing, advertising, and branding in a world of social media-empowered consumers. Keith Quesenberry introduces readers to the steps of building a complete social media plan.

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Attention Pays – Book Interview

Author: Neen James

Attention Pays spotlights on the power of attention and absolute focus in our business and professional lives. WHO we pay attention to. WHAT we pay attention to. And HOW we pay attention in the world.

The Creative Curve – Book Interview

Author: Allen Gannett

Allen Gannett in his new book, The Creative Curve, overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.

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Activate Your Agile Career – Book Interview

Author: Marti Konstant

Whether you work in a corporation or are an entrepreneur with your own business, your job is subject to change. In Activate Your Agile Career, Marti Konstant presents an agile approach to career development and gives you the tools to navigate the work terrain in a flexible manner will enhance the lives of individuals and employers.

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Brand Now – Book Interview

Author: Nick Westergaard

Brand Now uncovers the new rules of branding in our complex and chaotic digital world. Westergaard’s latest book explains how to build brands that resonate both online and off; to break through the noise and win hearts and minds.

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