Actionable Marketing Guide Books

Death of a Marketer – Book Interview

Author: Andrea Fryrear

Death of a Marketer

Heidi Cohen Interviews Andre Fryrear on her new book, Death of a Marketer.

Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing’s Agile future.

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Work It – Book Interview

Author: Carrie Kerpen

Heidi Cohen Interviews Carrie Kerpen, CEO of Likeable Media. In her new book, Work It, Carrie  shares lessons from her career and an “advisory board” of powerful women in a wide range of industries.

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Bold Brand 2.0 – Book Interview

Author: Josh Miles

Heidi Cohen Interviews Josh Miles about his new book: Bold Brand 2.0, a framework  approach to help professional services firms build a compelling brand.

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The Tao of Twitter – Book Interview

Author: Mark Schaefer

The Tao of Twitter

In today’s world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known?
In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.

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Practical Content Strategy & Marketing – Book Interview

Author: Julia McCoy

Practical Content Strategy & Marketing

Heidi Cohen Interviews Julia McCoy about her new book: Practical Content Strategy & Marketing

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The Communicator’s Playbook – Book Interview

Author: Gini Dietrich

The Communicator’s Playbook

Heidi Cohen Interviews Gini Dietrich The Communicator’s Playbook : a Step-by-Step Process for Implementing an Integrated PESO Model Program.

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Chief Marketing Officers at Work – Book Interview

Author: Josh Steimle

Chief Marketing Officers book cover

Chief Marketing Officers At Work contains 29 exclusive, in-depth interviews with chief marketing officers like Jeff Jones of Target and Seth Farbman of Spotify.

It’s intended to help C-level executives to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science.

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Top of Mind – Book Interview

Author: John Hall

Top of Mind book cover

What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time?

In Top of Mind, John Hall show you how to develop habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.

 

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