Actionable Marketing Guide Books
Author: Jess Ostroff
Heidi Cohen Interviews Jess Ostroff on her new book, Panic Proof.
It’s time to stop panicking and start living the life you want.
Half of the total workforce will be working virtually by 2020. The conversation around virtual assistants is finally being taken seriously by more than just the early adopters.
But if you’re feeling too scared or too busy to hire a VA to help you, don’t panic! Jess Ostroff’s book will help you recruit the right assistant and cultivate a relationship that lasts so you can do more of what you love.
Author: Andrea Fryrear
Heidi Cohen Interviews Andre Fryrear on her new book, Death of a Marketer.
Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing’s Agile future.
Author: Carrie Kerpen
Heidi Cohen Interviews Carrie Kerpen, CEO of Likeable Media. In her new book, Work It, Carrie shares lessons from her career and an “advisory board” of powerful women in a wide range of industries.
Author: Josh Miles
Heidi Cohen Interviews Josh Miles about his new book: Bold Brand 2.0, a framework approach to help professional services firms build a compelling brand.
Author: Julia McCoy
Author: Gini Dietrich
Heidi Cohen Interviews Gini Dietrich The Communicator’s Playbook : a Step-by-Step Process for Implementing an Integrated PESO Model Program.
Author: Josh Steimle
Chief Marketing Officers At Work contains 29 exclusive, in-depth interviews with chief marketing officers like Jeff Jones of Target and Seth Farbman of Spotify.
It’s intended to help C-level executives to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science.