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Actionable Marketing Guide Author Interviews
Facebook Ads Made Simple – Author Interview
Author: Andrea Vahl
Facebook Ads Made Simple, is a detailed guide for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook.
Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results.
Tags: Facebook
Master Content Strategy – Author Interview
Author: Pamela Wilson
Heidi Cohen interviews Pam wilson on her new book: Master Content Strategy.
Pamela Wilson delivers an approach that adapts to help you grow your skills as you grow your audience. This approach works for both B2B (business-to-business) and B2C (business-to-consumer) content creation — and for bloggers, podcasters, and vloggers alike.
Effective Sales Enablement – Author Interview
Author: Pam Didner
Heidi Cohen interviews Pam Didner on her new book: Effective Sales Enablement, a sales book for marketers by a marketer about how branding, messaging, different marketing channels, and martech can be used for sales enablement and to facilitate sales engagement.
Tags: Global Content Marketing
Break the Wheel – Author Interview
Author: Jay Acunzo
With a diverse range of real-world stories, Break the Wheel offers a simple but powerful way to think for yourself when surrounded by conventional thinking. Along the way, Acunzo offers six fundamental questions to ask in any situation to start making the best possible decisions, regardless of the best practice.
Tags: best practice, google+
Talk Triggers – Book Interview
Author: Daniel Lemin and Jay Baer
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.
Tags: Daniel Lemin, Jay Baer, WOM
Social Media Strategy – Book Interview
Author: Keith Quesenberry
Social Media Strategy is a guide to marketing, advertising, and branding in a world of social media-empowered consumers. Keith Quesenberry introduces readers to the steps of building a complete social media plan.
Tags: Public Relations
Attention Pays – Book Interview
Author: Neen James
Attention Pays spotlights on the power of attention and absolute focus in our business and professional lives. WHO we pay attention to. WHAT we pay attention to. And HOW we pay attention in the world.
The Creative Curve – Book Interview
Author: Allen Gannett
Allen Gannett in his new book, The Creative Curve, overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.
Tags: Creativity
