Actionable Marketing Guide Books
Author: Andrea Fryrear
Heidi Cohen Interviews Andre Fryrear on her new book, Death of a Marketer.
Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing’s Agile future.
Author: Carrie Kerpen
Heidi Cohen Interviews Carrie Kerpen, CEO of Likeable Media. In her new book, Work It, Carrie shares lessons from her career and an “advisory board” of powerful women in a wide range of industries.
Author: Josh Miles
Heidi Cohen Interviews Josh Miles about his new book: Bold Brand 2.0, a framework approach to help professional services firms build a compelling brand.
Author: Julia McCoy
Author: Gini Dietrich
Heidi Cohen Interviews Gini Dietrich The Communicator’s Playbook : a Step-by-Step Process for Implementing an Integrated PESO Model Program.
Author: Josh Steimle
Chief Marketing Officers At Work contains 29 exclusive, in-depth interviews with chief marketing officers like Jeff Jones of Target and Seth Farbman of Spotify.
It’s intended to help C-level executives to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science.
Author: John Hall
What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time?
In Top of Mind, John Hall show you how to develop habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.