Actionable Marketing Guide Author Interviews

Facebook Ads Made Simple – Author Interview

Author: Andrea Vahl

Facebook Ads Made Simple

Facebook Ads Made Simple, is a detailed guide for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook.

Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results.

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Master Content Strategy – Author Interview

Author: Pamela Wilson

Heidi Cohen interviews Pam wilson on her new book: Master Content Strategy.

Pamela Wilson delivers an approach that adapts to help you grow your skills as you grow your audience. This approach works for both B2B (business-to-business) and B2C (business-to-consumer) content creation — and for bloggers, podcasters, and vloggers alike.

Effective Sales Enablement – Author Interview

Author: Pam Didner

Heidi Cohen interviews Pam Didner on her new book: Effective Sales Enablement, a sales book for marketers by a marketer about how branding, messaging, different marketing channels, and martech can be used for sales enablement and to facilitate sales engagement.

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Break the Wheel – Author Interview

Author: Jay Acunzo

Break the Wheel

With a diverse range of real-world stories, Break the Wheel offers a simple but powerful way to think for yourself when surrounded by conventional thinking. Along the way, Acunzo offers six fundamental questions to ask in any situation to start making the best possible decisions, regardless of the best practice.

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Talk Triggers – Book Interview

Author: Daniel Lemin and Jay Baer

Talk Triggers

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.

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Social Media Strategy – Book Interview

Author: Keith Quesenberry

Social Media Strategy is a guide to marketing, advertising, and branding in a world of social media-empowered consumers. Keith Quesenberry introduces readers to the steps of building a complete social media plan.

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Attention Pays – Book Interview

Author: Neen James

Attention Pays spotlights on the power of attention and absolute focus in our business and professional lives. WHO we pay attention to. WHAT we pay attention to. And HOW we pay attention in the world.

The Creative Curve – Book Interview

Author: Allen Gannett

Allen Gannett in his new book, The Creative Curve, overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.

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