To get a jump on MarketingProfs B2B Forum, we created this guide for you since many of the MarketingProfs speakers are also published authors.
Read these B2B marketing books whether you’re headed to MarketingProfs conference in San Francisco or not.
Because these B2B marketing books provide necessary educational information that audiences actively seek. But it’s often not packaged for easy consumption.
Further, as a B2B marketing professional, literally take a page from these MarketingProfs B2B authors since professionals often write books to establish their authority and influence.A book is the unforgettable business card. They can't get lost. — Heidi CohenClick To Tweet
Use this list of B2B marketing books to improve your skills and keep them up-to-date.
Even better, many of the MarketingProfs speakers have written must-read B2B marketing books.
B2B Marketing Books
Fill your library, kindle, tablet or smartphone with this list of B2B Marketing books written by MarketingProfs B2B Forum authors.
These B2B marketers understand not only the latest changes but also how to apply them to your B2B business needs.
|Ardath Albee — CEO, Marketing Interactions|
|Michael Brito — Executive Vice President, Zeno Group|
|Jon Burkhart — Founder, TBC Global
Author of: Newsjacking
|Kevin Carroll — Founder, Katalyst/LLC|
|Andy Crestodina — Principal, Strategic Director, Orbit Media
Author of: Content Chemistry (Interview)
|Janet Driscoll Miller — President and CEO, Marketing Mojo|
|Nancy Duarte — Speaker, Thought Leader, Duarte, Inc.|
|Andrea Fryrear — President and Lead Trainer, AgileSherpas|
|Allen Gannett — Founder and CEO, TrackMaven
Author of: The Creative Curve: How to Develop the Right Idea, at the Right Time
|Ann Handley — Keynote speaker, Chief Content Officer, Marketingprofs|
|Matt Heinz — President and Founder, Heinz Marketing Inc.
Author of: Full Funnel Marketing
|Carlos Hidalgo — Ceo, Visumcx|
|Gopi Kallayil — Chief Evangelist Brand Marketing at Google|
|Carla Johnson — Storyteller, Speaker and Chief Experience Officer, Type A Communications
Author of: Experiences: The 7th Era of Marketing
|Kathy Klotz-Guest — Founder, Keeping It Human|
|Bryan Kramer — President and CEO, PureMatter
Author of: There is No B2B or B2C: It’s Human to Human
|Bill Leake — CEO, Apogee ResultsGroup; VP Global Marketing
author of: Complete B2B Online Marketing
|Ahava Leibtag — Content Strategist and President, Aha Media Group|
|Donovan Livingston — Educator, Poet
Author of: Lift Off: From the Classroom to the Stars
|Jason Miller — Senior Manager, Global Content Marketing, Marketing Solutions, LinkedIn|
|Jon Miller — CEO, Engagio|
|Lee Odden — co-founder and CEO of TopRank Marketing|
|Chris Penn — Co-Founder And Chief Innovator, Brain+Trust Insights
Author of: AI for Marketers: A Primer and Introduction
|Tim Reisterer — Chief Strategy Officer, Corporate Visions|
|Paul Roetzer — Founder & Ceo, Pr 2020, Founder, Marketing Artificial Intelligence Institute|
|Robert Rose — Founder & Chief Strategy Advisor, The Content Advisory
Author of: Experiences: The 7th Era of Marketing
|Mari Smith — Facebook Marketing Expert, Mari Smith International|
|Samantha Stone — Founder, The Marketing Advisory Network|
|Quinn Tempest — Designer, Marketer, Speaker, Urbanista|
|Nick Westergaard — Chief Brand Strategist, Brand Driven Digital|
B2B Marketing Books Conclusion
These high-profile speakers and authors are at the forefront of B2B marketing. They live and breathe B2B business strategy every working day. (Note: For many of them, this means everyday!)
Unlike many business authors, these speakers aren’t focused on strategies taught in universities and business schools.
But rather, they work in the marketing and sales trenches to drive measurable business results.
Don’t just read (or listen) to their books.
Use their recommendations in your B2B marketing plans and strategies.
These B2B marketing books are the user manuals that didn’t come with your marketing job.
Spend the time and read them.
PS: Buy these B2B marketing books before you go to MarketingProfs B2B Forum since the authors will be thrilled to sign your copy!
- All book links go to Amazon.com with our affiliate code. Thank you in advance for any purchase you make there.
- We’ve interviewed several of these authors and this is indicated by a link following the book’s title.
- This list was compiled from information on the MarketingProfs B2B forum 2018 website. We apologize for any errors of omission.
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By Mark W. Schaefer and the RISE Community.
This book belongs on every marketer's bookshelf!
It's a big book of strategies and tips on everything Marketing with contributions by 36 authors from 10 different countries, each an expert on a subcategory of marketing.
Mark Schaefer is a well-known author and popular speaker. His books include Belonging To The Brand, Marketing Rebellion and Known. (BTW, AMG's CTO, Larry Aronson, wrote the chapter of Search Engine Optimization.)
Table of Contents
|Part One: Strategy fundamentals|
|1||Marketing Strategy||Samantha Stone|
|2||The Four Ps of Marketing||Robbie Fitzwater|
|3||Marketing Research||Marci Cornett and Frank Prendergast|
|4||Consumer Behavior||Scott Murray|
|6||Customer experience||Lisa Apolinski|
|7||Marketing Measurement||Bruce Scheer|
|Part Two: Content Strategy|
|8||Content Marketing Strategy||Karine Abbou|
|10||Podcasts||Marion Abrams + Chad Parizman|
|11||YouTube and video||Laura Vendeland Doman|
|12||Livestreaming||Ian Anderson Gray|
|13||Messaging & Copywriting||Giuseppe Fratoni and Al Boyle|
|Part Three: Social Media|
|14||Social Media Strategy||Kami Watson Huyse|
|18||M Valentina Escobar-Gonzalez, MBA|
|20||Digital advertising||Jules Morris|
|Part Four: Marketing Standards|
|21||Direct Mail||Jeff Tarran|
|22||Email Marketing||Robbie Fitzwater|
|24||Traditional (print ads, billboards, radio)||Rob LeLacheur|
|25||Promotional Products Marketing||Sandee Rodriguez|
|26||Strategic Communications / PR||Daniel Nestle|
|28||Community Building||Fiona Lucas|
|Part Five: What's Next|
|29||Personal Branding||Mark Schaefer|
|31||Web3 (NFTs/tokens)||Joeri Billast|
|32||Artificial Intelligence||Mary Kathryn Johnson|
|33||Experiential marketing/UGC||Anna Bravington|
Photo Credit: https://www.pexels.com/photo/woman-wearing-black-framed-eyeglasses-and-teal-button-up-shirt-and-beige-blazer-sitting-at-table-near-white-macbook-7363/ cc zero