B2B Marketing Books: MarketingProfs B2B Forum Authors

To get a jump on MarketingProfs B2B Forum, we created this guide for you since many of the MarketingProfs speakers are also published authors.

Read these B2B marketing books whether you’re headed to MarketingProfs conference in San Francisco or not.


Because these B2B marketing books provide necessary educational information that audiences actively seek. But it’s often not packaged for easy consumption.

Further, as a B2B marketing professional, literally take a page from these MarketingProfs B2B authors since professionals often write books to establish their authority and influence.

A book is the unforgettable business card. They can't get lost. — Heidi CohenClick To Tweet


Use this list of B2B marketing books to improve your skills and keep them up-to-date.

Even better, many of the MarketingProfs speakers have written must-read B2B marketing books. 


B2B Marketing Books

Fill your library, kindle, tablet or smartphone with this list of B2B Marketing books written by MarketingProfs B2B Forum authors.

These B2B marketers understand not only the latest changes but also how to apply them to your B2B business needs.


Ardath Albee — CEO, Marketing Interactions

Author of: Digital Relevance: Developing Marketing Content and Strategies that Drive Results

Michael Brito — Executive Vice President,  Zeno Group

Author of: Participation Marketing: Unleashing Employees to Participate and Become Brand Storytellers

Jon Burkhart — Founder, TBC Global

Author of: Newsjacking

Kevin Carroll — Founder,  Katalyst/LLC

Author of: Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work

Andy Crestodina — Principal, Strategic Director, Orbit Media
Author of: Content Chemistry (Interview)
Janet Driscoll Miller — President and CEO, Marketing Mojo

Author of: Getting Started with Google Analytics: How to Set Up Google Analytics Correctly from the Beginning

Nancy Duarte — Speaker, Thought Leader, Duarte, Inc.

Author of: slide:ology: The Art and Science of Creating Great Presentations

Andrea Fryrear — President and Lead Trainer, AgileSherpas

Author of: Death of a Marketer: Modern Marketing’s Troubled Past and a New Approach to Change the Future

Allen Gannett — Founder and CEO, TrackMaven
Author of: The Creative Curve: How to Develop the Right Idea, at the Right Time
Ann Handley Ann Handley — Keynote speaker, Chief Content Officer, Marketingprofs

Author of: Everybody Writes (Interview)

Matt Heinz — President and Founder, Heinz Marketing Inc.

Author of: Full Funnel Marketing

Carlos Hidalgo — Ceo, Visumcx

Author of: Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer (Interview)

Gopi Kallayil — Chief Evangelist Brand Marketing at Google

Author of : The Happy Human: Being Real in an Artificially Intelligent World

Carla Johnson — Storyteller, Speaker and Chief Experience Officer, Type A Communications

Author of: Experiences: The 7th Era of Marketing

Kathy Klotz-Guest — Founder, Keeping It Human

Author of: Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv

Bryan Kramer — President and CEO, PureMatter

Author of: There is No B2B or B2C: It’s Human to Human

Bill Leake — CEO, Apogee ResultsGroup; VP Global Marketing

author of: Complete B2B Online Marketing

Ahava Leibtag — Content Strategist and President, Aha Media Group

Author of: The Digital Crown: Winning at Content on the Web

Donovan Livingston — Educator, Poet

Author of: Lift Off: From the Classroom to the Stars

Jason Miller — Senior Manager, Global Content Marketing, Marketing Solutions, LinkedIn

Author of: Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11

Jon Miller — CEO, Engagio

Author of: Everybody’s Business: The Unlikely Story of How Big Business Can Fix the World

Lee Odden Lee Odden — co-founder and CEO of TopRank Marketing

Author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

Chris Penn — Co-Founder And Chief Innovator, Brain+Trust Insights

Author of: AI for Marketers: A Primer and Introduction

AI For Marketers
Tim Reisterer — Chief Strategy Officer, Corporate Visions

Author of: The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale

Paul Roetzer — Founder & Ceo, Pr 2020, Founder, Marketing Artificial Intelligence Institute

Author of: The Marketing Performance Blueprint (Interview)

Robert Rose — Founder & Chief Strategy Advisor, The Content Advisory

Author of: Experiences: The 7th Era of Marketing

Mari Smith — Facebook Marketing Expert,  Mari Smith International

Author of: The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

Samantha Stone — Founder, The Marketing Advisory Network

Author of: Unleash Possible: A Marketing Playbook That Drives B2B Sales

Quinn Tempest — Designer, Marketer, Speaker, Urbanista

Author of: Smart Marketing With Your Business Card: Over 40 Ways to Make Connections & Gain Exposure for Your Small Business

Nick Westergaard — Chief Brand Strategist, Brand Driven Digital

Author of: Get Scrappy: Smarter Digital Marketing for Businesses Big and Small


B2B Marketing Books Conclusion

These high-profile speakers and authors are at the forefront of B2B marketing. They live and breathe B2B business strategy every working day. (Note: For many of them, this means everyday!)

Unlike many business authors, these speakers aren’t focused on strategies taught in universities and business schools.

But rather, they work in the marketing and sales trenches to drive measurable business results.

Don’t just read (or listen) to their books.

Use their recommendations in your B2B marketing plans and strategies.

These B2B marketing books are the user manuals that didn’t come with your marketing job.

Spend the time and read them.

Happy Marketing,
Heidi Cohen

Heidi CohenHeidi Cohen is the President of Riverside Marketing Strategies.
You can find Heidi on FacebookTwitter and Google+.


PS: Buy these B2B marketing books before you go to MarketingProfs B2B Forum since the authors will be thrilled to sign your copy!

Editor’s notes:

  1. All book links go to Amazon.com with our affiliate code. Thank you in advance for any purchase you make there.
  2. We’ve interviewed several of these authors and this is indicated by a link following the book’s title.
  3. This list was compiled from information on the MarketingProfs B2B forum 2018 website. We apologize for any errors of omission.

Get Heidi Cohen’s Actionable Marketing Guide by email:


Want to check it out before you subscribe? Visit the AMG Newsletter Archive.

Photo Credit: https://www.pexels.com/photo/woman-wearing-black-framed-eyeglasses-and-teal-button-up-shirt-and-beige-blazer-sitting-at-table-near-white-macbook-7363/ cc zero

Tags , , , . Bookmark the permalink.

Comments are closed.