The short answer: Heidi Cohen’s Actionable Marketing Guide is about you, our readers!
More specifically Heidi Cohen’s Actionable Marketing Guide provides you with marketing insights on social media, content marketing and mobile – including the ever expanding world of connected devices and the Internet of Things. Based on Heidi’s extensive marketing experience, this guide is grounded in established marketing fundamentals.
Whether you’re an experienced marketer or a marketing newbie, Heidi Cohen simplifies the complex concepts behind today’s evolving integrated marketing challenges into an easy-to-understand and consume format that facilitates readers’ grasp of new topics.
Every Actionable Marketing Guide article includes valuable insights along with practical tips and tactics you can easily apply to your current marketing and business plans. Hence, these insights are “actionable.”
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About Heidi Cohen
Chief Content Officer – Actionable Marketing Guide
President – Riverside Marketing Strategies
Heidi Cohen has loved consuming, creating and monetizing content as far back as she can remember.
While in elementary school, Heidi got up early to write. At age 8, she wanted to be an author. By 18, she was working for her family’s local newspaper business.
After receiving her AB with Honors from the University of Chicago and her MBA in Marketing with Honors from NYU’s Stern Graduate School of Business, Heidi built her marketing career at well-known brands for major international corporations such as Citibank, Bertelsmann and The Economist.
By creating and teaching cutting edge graduate level marketing classes at New York University, Rutgers-The State University of New Jersey and CUNY-Hunter College, Heidi shared her love of marketing. In 2006, Heidi received New York University’s Outstanding Service award. Heidi learned how to break complex marketing concepts into easy-to-consume chunks.
Heidi also shares her marketing knowledge as a speaker at top conferences and events every year. To-date, she’s spoken across the US as well as in Europe and South America.
Based on her deep knowledge of cutting edge marketing across diverse product categories encompassing soft goods, highly regulated financials services, entertainment-related products, and crafts, Heidi is able to provide you, our Actionable Marketing Guide readers, with high quality marketing information to help you improve your business.