2 responses

  1. Scottie Leonard
    October 2, 2013

    Such an awesome article Heidi. I really appreciate when you said it’s the dedication of employees to solving customer problems that they add greater value to each brand’s reputation. I also agree to the fact that telling a story that is irresistible, compelling and provocative in a way that your target audience will hear you seamlessly will position you and your company as a leader in the marketplace.
    Thank You.

  2. Sarah Bauer
    September 18, 2013

    This post illustrated your points quite effectively!

    Everybody likes to have a moment to feel special, or in the spotlight, which is why I think your last point about building brand stories is so awesome. Showing that you’re proud and interested in your employees as people encourages them to be loyal and positive team players!

Back to top
mobile desktop