2 responses

  1. Ali @ Pickevent
    February 21, 2014

    One of my favourite stats in this is that 38% of millennials are bilingual. As someone who is struggling so hard to learn languages, I think that’s amazing!

    Also, looking at the infographic RE: artist’s event sponsorships, it is amazing how much being associated with a celebrity can help a brand, whether it is through sponsorships, advertisements or just having a celebrity seen with the product.

    • heidicohen
      February 21, 2014

      Ali–

      I agree with you on these 2 points.

      What I found interesting was the need for companies to think more holistically about they conduct business. Millennials are smart and willing to put their money where their priorities are.

      Happy marketing,
      Heidi Cohen

      PS–Please note that 38% of Hispanic millenials are bilingual!

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