13 responses

  1. Real Money
    October 23, 2014

    This is very useful. Thanks for creating it and sharing with us. Alan

  2. Sophie Tran
    July 22, 2014

    Thanks so much for sharing this!

  3. Andrea Steffes-Tuttle
    July 21, 2014

    Thank you, Heidi! This is a great guideline for content marketing strategy. As a piggy-back to your post, I thought I would include a link to a content strategy template I recently published. In my opinion, the combination of your planning guide and my excel template is pretty perfect! http://www.andreatuttle.com/components-inbound-marketing-strategy-template/

  4. Nursee Nline
    September 18, 2013

    i want also my website on google top by

    Content Marketing Strategy

  5. Scott Kindred
    July 31, 2013

    Heidi, I really zoomed in on your #6 and #7 on the list; use different content formats and have a calendar for publishing that content. Seems like a simple concept but when it’s put into practice, the marketing/engagement results are really boosted.

    • Stephan Hovnanian
      July 31, 2013

      Scott, I can attest to that as well. I post my blogs to Google+ initially, then pin them onto Pinterest, and a few days later will repurpose the initial G+ post as a photo with links to the article and the pin. The photo gets the engagement on the social network, but all the SEO groundwork was laid down first. And as easy as that sounds, it’s imperative to get all the nuances correct so all the social traffic ultimately goes back to my site. And that’s just one type of post

      • Scott Kindred
        August 2, 2013

        That’s a great micro process you have going, @stephanhov:disqus . And, as you said, the application is to “just one type of post.” That certainly gives good reason for us to apply it across the board.

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    July 9, 2013

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  7. Mical Johnson
    June 28, 2013

    Great points Heidi. One thing I like to do when planning out my editorial calendar is to look at the historical trends from the search engines. That way I can release information with enough time to try and get the maximum benefit for search and social.

  8. Stephan Hovnanian
    June 27, 2013

    Fantastic article, Heidi. I’m amazed at how well you worded each bullet point, in that if I read through all of them then go back to let each one sink in, it’s like a gigantic gateway to success opens up. Thanks for this!

  9. Sarah Jocson
    June 25, 2013

    I like content marketing, this is somehow a way to prove your products or knowledge about your services is on the right track. But I dont like people sharing too much or promoting too much about their services. I love contents that you can actually relate to and share ideas about different marketing strategies.

  10. Christine
    June 25, 2013

    Thanks so much for this post, Heidi! Lots of useful info here!

  11. Mayur More
    June 25, 2013

    Thanks Heidi, Good detailed helpful post. Some of the points are really new for me, will think about this in my future content strategy plan.

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