3 responses

  1. Riki Milton
    October 9, 2014

    Great article! This was extremely helpful and informative. Thank you for sharing.

  2. Jennifer
    March 25, 2014

    Awesome post, Heidi 🙂
    Also important to note in the post production stage is how you’ll edit to be extra persuasive and catchy. From what we’ve found running a few video campaigns and learning as we go, you’ll want to keep your videos under 3 minutes tops and have a really fast-acting hook at the beginning (kind of like a sitcom’s cold open) to make sure your viewers are not only on board, but follow through right to the end where you convert them with a CTA.
    Great tips!

    • heidicohen
      March 25, 2014

      Jennifer — You make a great point that post production is an important element of transforming content. It’s like other forms of content the initial creation needs additional work to become stellar. Happy marketing, Heidi Cohen

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