Gen Z Marketing: What You Need to Know (Charts Included)

Gen Z Marketing: What You Need to Know Now (Charts Included!)Do you understand who Gen Z is and the impact they have on your marketing?

Have you noticed that different generations behave in distinctive ways?

While their behavior may vary slightly, yet the impact on your business can be significant especially as it relates to your marketing.

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Fan Community The Grateful Dead Teach You How To Improve

Fan Community: The Grateful Dead Teach you How To Improve

Have you built a fan community as part of your overall marketing strategy?

Do your people, products or brand have raving fans who talk about you?

When integrated into your marketing strategy, a fan community is a special group of people who choose to associate with your organization for more than your product or promotions. These individuals feel an emotional attachment to and become externally involved with you. Continue reading

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Mad Men Marketing Quotes: How To Improve Your Results

David Ogilvy with pipeYou can learn a lot by paying attention to the Mad Men marketing quotes.

For example, Bill Bernbach famously said of our marketing profession:

“Our job is to bring the dead facts to life.”

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14 Ways To Romance Your Audience With Content Marketing

Valentine CookiesRomance your customers with content marketing is key to success.

Without adding some love, you risk turning prospects off before they have the chance to experience your products and services.

I’m not saying  to do this just for Valentine’s Day because romance doesn’t need a special holiday to celebrate your relationship and care.

Rather build your relationships with your audience through the use of quality consistent content to show you care.

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Content Quality Lesson: Apple’s 1984 Super Bowl Ad

Macworld - Steve Jobs with original Macs 1984Do you consistently produce quality content?

To paraphrase Stan Lee, the creator of Spiderman, “With great content come great brands!”

To help you, let’s examine this content marketing quality lesson,’s  Apple’s 1984 Super Bowl ad. While it broke all of the rules at the time, it remains the benchmark for not only Super Bowl ad but also content marketing quality. Continue reading

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Vince Lombardi Gives Social Media Marketing Advice [Quotes]

Vince Lombardi: What A Superbowl hero can teach social media marketersDid you know that you can learn social media lessons from Vince Lombardi?

Vince Lombardi is considered one of the greatest football coaches of all time. He won five NFL Championships including Super Bowls I and II during his time coaching the Green Bay Packers.

Here are 7 social media lessons from Vince Lombardi, a Super Bowl hero.

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