2018 Blogging Research: How Does Your Blog Compare To The Best

2018 Blogging ResearchDo you know how your blog compares to the best-in-class blogs?

Not sure?

Don’t worry–Orbit Media Studio’s 2018 Blogging Survey provides the information to determine how your blog measures up against the top performing blogs. Continue reading

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B2B Marketing Books: MarketingProfs B2B Forum Authors

To get a jump on MarketingProfs B2B Forum, we created this guide for you since many of the MarketingProfs speakers are also published authors.

Read these B2B marketing books whether you’re headed to MarketingProfs conference in San Francisco or not.

Why?

Because these B2B marketing books provide necessary educational information that audiences actively seek. But it’s often not packaged for easy consumption. Continue reading

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Content Syndication: How To Distribute Your Content On The Cheap

Content syndicationDo you use content syndication to fuel your content distribution?

 If not, you should.

 Why?

Because it allows you to tap into the power of other people’s audiences!

Content syndication yields these benefits: Continue reading

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31 Halloween Social Media Marketing Tips You Need To Drive Awesome Results Now

Halloween Social Media Marketing TipsScare off your organization’s social media naysayers with these Halloween social marketing tricks to drive measurable results!

Skip the Halloween treats because, while tasty, the sugar high doesn’t grow anything but your waistline.

Instead use these 31 Halloween social media marketing tips to improve your business results while avoiding the witches, ghosts, vampires and zombies that may lead you astray. Continue reading

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Master Content Strategy – Author Interview

Heidi Cohen Interviews Pamela Wilson

New book: Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish

Master Content Strategy

Q: What’s your best piece of advice for marketers?

A: Content marketing can be incredibly powerful — but it can feel like a hamster wheel you can’t get off.

My advice to people who want to use content to market their businesses?

Recognize that your website has a lifecycle, and adapt your content marketing approach as you build your content archive and your skills as a content creator.

Continue reading

Retention Content Marketing: How To Create Post-Purchase Loyalty

Retention Content Marketing56% of B2B marketers plan to increase content creation spending —but they myopically miss a huge opportunity: retention content marketing!

To understand this marketing challenge, examine this 2019 Content Marketing Institute/MarketingProfs Research chart. (Here’s the full 2019 B2B Content Marketing Research analysis.) Continue reading

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Effective Sales Enablement – Author Interview

Heidi Cohen Interviews Pam Didner

New book: Effective Sales Enablement: Achieve sales growth through collaborative sales and marketing

Q: What’s your best piece of advice for marketers?

A: Understand your audiences! We all have a tendency to jump in and start talking about our products first. But it’s important to understand our target audiences’ challenges and pain points. Then, tailor our product positions to meet their needs.

Understand audiences to help you help them. It’s about them, not about you.

Continue reading

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Fortune 500 Social Media Research: How To Make Your Business Succeed

fortune 500 social media researchWhen 496 of the Fortune 500 companies have a social media presence, your organization should too!

Before you tell me that you’re a solopreneur or part of small business team, save your breath.

While the size of your business may keep you from spending money on the latest cutting edge trends since they may leave you in the red… Continue reading

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