Will your marketing continue to break through the seismic shift and get found by your target audience?
Probably not!
Why?
Because the seismic shift in marketing has changed the global environmental massively across business, political and social factors.
Use this Branding on a Budget Checklist to make your company’s branding consistent.
And branding is shorthand that extends beyond your visual logo and advertising.
Why?
Because branding is your organization’s connective tissue. It touches every aspect of your business, not just your marketing. So incorporate it into your overall business strategy. Continue reading
Want the latest voice consumer statistics to better understand your audience?
Then we’ve got you covered with our analysis of the 2021 Voice Consumer Use Research (aka: VCI 2021).
Why?
To understand how your customers use voice-first devices and their functionality. Continue reading
Do you use the 4Ps of Marketing Mix for the basis for your marketing strategy?
Not sure?
Did you sleep through your Intro To Marketing class?
Or, perhaps you didn’t study marketing in college. (BTW–I didn’t!)
Don’t worry–We’ve got your back!
What are your Content Consumption Habits?
Chances are you have one or more devices within arm’s reach.
Don’t worry you’re not alone!
71% of Americans sleep with or next to their smartphone (Bank America research).
Maybe you’re having trouble writing one lone article or you’ve lost your blogging mojo, so you wonder why you should learn how to create a content series.
Like many of my readers, at some point, you find sitting down to write even one measly blog post is physically painful.
What content marketing secrets did your father teach you?
Okay–I admit content marketing runs in my family.
But I bet that your dad taught you a thing or two about content marketing!
And this holds true even if your relationship with him was less than stellar.
My dad was a big New York City publisher.
Before you think New York Times or Daily News, let me clarify:
My dad—not the media entity—was physically big. Continue reading
Heidi: Since “The Tilt” is at the core of creating a content-based business, would you please explain how a content creator can tell when and how to find a tilt?
In the examples in the book, it looks easy when you look back at a business. BUT for most businesses, the challenge is to tell when and what they have to do based on limited information.
Joe: Most businesses go wrong with content in two ways. Continue reading
