Want your content marketing to yield measurable results?
Of course you do!
But did you know that after finishing your content: Even the most engaged and persistent visitors face a marketing dead end?
Can you define Marketing AI?
Or, do you think Marketing AI is just another overhyped, technology buzzword?
The AI Reality:
You already use artificial intelligence everyday without realizing it!
Were you like me when you were young?
I felt like my mother told me to do stuff I didn’t want to do just to bug me.
When I ignored her, she just kept repeating and repeating and repeating her request.
Each time her voice got louder and more embarrassing. As if her increased noise level didn’t make me pay attention.
Tags: Ann Handley, Branding, Brooke Sellas, Content Context, Content Ideation, Content Optimization, Katie Lance, Lisa Doughtery, Mari Smitth, marketing persona, Mother's Day, Viveka von Rosen
Does your small business get the most from your limited resources?
Wonder if you’re missing important marketing opportunities?
Or do you think that this doesn’t apply to your business because it’s larger with more resources.
Then think again. Continue reading
Need to increase marketing visibility but short on resources?
No matter the size of your brand and your budget, it’s often never enough.
I know from experience.
While at The Economist, I had a BIG brand and a micro budget.
So what did I do?
I got creative with the resources I had to create win-win partnerships. Continue reading
Spring has finally arrived with its clean, fresh light and sense of rebirth.
And it’s time to clean out your content marketing closets.
Your content needs a refresh.
This includes your blog, email and social media content.