Marketing Career Advice: Women Tell You How To Triumph

Let What You Love Be What You DoWelcome to your amazing marketing career. 

Today we face the most exciting challenges in the history of the marketing profession.

Despite eroding customer trust and privacy concerns:

We can connect with our hyper-niche audiences across platforms, channels and devices.

Continue reading

Tags: , , , , , , , , , , , , , , , , , , , ,
" data-link="https://twitter.com/intent/tweet?text=Marketing+Career+Advice%3A+Women+Tell+You+How+To++Triumph&url=https%3A%2F%2Fheidicohen.com%2Fmarketing-career-advice-women%2F&via=">">Tweet
57 Shares

Social Media Definition: The Ultimate Guide That Will Make You Smarter

social media definitionReal people and their human interactions define social media.

Social media provides the stage for multi-directional human conversation.

Further, when you use social media you can choose your favorite:

  • Platform,
  • Content format,
  • Communications option and/or
  • Device

To help you understand Social Media, 60+ marketing experts and influencers contributed their social media definition.
Continue reading

Tags: , , ,
" data-link="https://twitter.com/intent/tweet?text=Social+Media+Definition%3A+The+Ultimate+Guide+That+Will+Make+You+Smarter&url=https%3A%2F%2Fheidicohen.com%2Fsocial-media-definition%2F&via=">">Tweet585
1K Shares

Ignore Blogging Blarney: How To Get Awesome Blog Results

Ignore Blogging BlarneyForget the once dependable blogging blarney when content saturation sets in!

At this point the luck of the Irish won’t help your blog.

Although my Irish colleagues RazorSocial’s Ian Cleary and AgoraPulse’s Jenny Brennan may disagree.

So stop believing these 17 pieces of blogging blarney! Continue reading

Tags: , , , , , , , , , , ,
" data-link="https://twitter.com/intent/tweet?text=Ignore+Blogging+Blarney%3A+How+To+Get+Awesome+Blog+Results&url=https%3A%2F%2Fheidicohen.com%2F17-pieces-of-blogging-blarney-how-to-fix-them%2F&via=">">Tweet
137 Shares

Marketing Circle of Trust: How to Improve Relationships for Social Good [Research]

Marketing Circle of Trust

As a mathematical constant, Pi (π) or 3.14 for short is the ultimate irrational number.

When calculated to over a million digits beyond its decimal point, Pi remains infinite and patternless.

Representing the ratio of a circle’s circumference to its diameter, Pi is key to geometry calculations.

Continue reading

Tags: , , , , , , , , , , ,
" data-link="https://twitter.com/intent/tweet?text=Marketing+Circle+of+Trust%3A+How+to+Improve+Relationships+for+Social+Good+%5BResearch%5D&url=https%3A%2F%2Fheidicohen.com%2Fmarketing-circle-of-trust%2F&via=">">Tweet
15 Shares

Best Content Distribution Platforms: How To Get Results

Best Content Distribution PlatformsDo you use the best content distribution platforms to reach your audience?

Or do you have a nagging feeling that you may have missed a key opportunity? 

Don’t worry since content distribution isn’t a once and done tactic!

Continue reading

Tags: , , , , , , ,
" data-link="https://twitter.com/intent/tweet?text=Best+Content+Distribution+Platforms%3A+How+To+Get+Results&url=https%3A%2F%2Fheidicohen.com%2Fbest-content-distribution-platforms-research-chart%2F&via=">">Tweet289
588 Shares

Effective Sales Enablement – Author Interview

Heidi Cohen Interviews Pam Didner

Effective Sales Enablement: Achieve sales growth through collaborative sales and marketing

Effective Sales EnablementHeidi Cohen: How do you define “Sales Enablement”?

Further, how does “Sales Enablement” differ from marketing where the objective is to provide qualified leads to sales?  

Pam Didner:
&url=https://heidicohen.com/books/effective-sales-enablement/" data-link="https://twitter.com/share?text=%E2%80%9CSales+is+another+B2B+marketing+channel+and+marketing+is+your+hidden+sales+force%2C%E2%80%9D+says+%40PamDidner+%23marketing+%23sales&via=">&url=https://heidicohen.com/books/effective-sales-enablement/" rel="nofollow noreferrer noopener" target="_blank">“Sales is another B2B marketing channel and marketing is your hidden sales force,” says Pam DidnerClick To Tweet


As a result B2B marketing plays a key role to enable or support sales in many ways. Of its functions, demand generation is the most prominent. Continue reading

Tags: , , ,
" data-link="https://twitter.com/intent/tweet?text=Effective+Sales+Enablement+%E2%80%93+Author+Interview&url=https%3A%2F%2Fheidicohen.com%2Fbooks%2Feffective-sales-enablement%2F&via=">">Tweet
149 Shares

Women In Marketing: How To Beat Career Challenges For The Money

Women in MarketingThis year, I’m thrilled to celebrate International Women’s Day!

High profile American women like Ruth Bader Ginsburg, Nancy Pelosi and Alexandria Ocasio-Cortez are the reason.

And it’s not about politics!

The world and our current language already add too much fuel to that divisive fire. Continue reading

Tags: , , , , , , , , , , , , , , , , , , , ,
" data-link="https://twitter.com/intent/tweet?text=Women+In+Marketing%3A+How+To+Beat+Career+Challenges+For+The+Money&url=https%3A%2F%2Fheidicohen.com%2Fwomen-in-marketing-career-challenges%2F&via=">">Tweet
60 Shares

4Ps Of The Marketing Mix: The Best Guide To Show You How To Triumph

4Ps Of The Marketing MixDoes your organization use the 4Ps of the Marketing Mix for its marketing strategy?

Not sure?

Did you sleep through your Intro To Marketing class?

Or, perhaps you didn’t study marketing in college. (BTW–I didn’t!)

Don’t worry–We’ve got your back!

Continue reading

Tags: , , , , , , , , , , , , ,
" data-link="https://twitter.com/intent/tweet?text=4Ps+Of+The+Marketing+Mix%3A+The+Best+Guide+To+Show+You+How+To+Triumph&url=https%3A%2F%2Fheidicohen.com%2Ffour-ps-of-marketing-mix%2F&via=">">Tweet
23 Shares