Before sharing my dad’s social media lessons, I have to come clean.
My father never had a social media account.
Unless you count email, but there’s still a hitch because my parents shared an email address.
However, don’t let this minor fact stop you from learning from my dad. Continue reading
Q: What’s your best piece of advice for marketers?A: Pay attention to the needs of your audience and customize your message specifically in a way that will grab (and keep) their attention.
Marketing is about getting people’s attention, for marketers to be highly successful they need to know how to KEEP their audiences attention and understand many of their audiences are highly distracted, this makes it even more important to keep their attention and design programs that will do that.
Visuals are content marketing sugar.
Marketers call visuals eye-candy for a reason!
You add sugar to your coffee makes it taste better—right?
Similarly adding images and/or video to each piece of content will sweeten it for your audience. Continue reading
Q: What’s your best piece of advice for readers looking to improve their marketing?A: Thanks for taking the time to chat with me Heidi! I’m a big fan of everything you’ve done with the Actionable Marketing Guide.
So, here’s my best piece of advice for marketers: Good marketing is good storytelling. And if you want to be a good storyteller, you’ll need to get good at listening to your audience.
Is your business’s approach to social media still focused on driving attention, traffic and leads?
How’s that working for you?
While marketers continue spending budget and time on social media content and promotions, their activities aren’t aligned with how people use social networks. Continue reading
Are sunshine and high temperatures zapping the writing inspiration you need to compose your next blog post or piece of content?
Does summer content creation or blogging take you back to your fourth grade homework assignment, “What I did For My Summer Vacation?” Continue reading
Quality original research content delivers the ever-elusive pot of marketing gold.
Because done well original research is information your audience actively seeks. This is important for B2B buyers.
16% of CXOs spend 4+ hours per week engaging with thought leadership content. (How Thought Leadership Impacts B2B Demand Generation by Edelman and LinkedIn (2017)) Continue reading
Q: What’s your best piece of advice for readers looking to improve their marketing?A: My book is in the career development space, but I referenced my years as technology marketing executive to apply my researched concepts to careers, particularly marketing careers. Several of the people highlighted in the book’s case studies are marketers.
Advice: Create dynamic case studies, including creative brief, swipe files, plan, goals, and detailed list of specs and requirements of your marketing projects, campaigns, and programs.
Why? So you can experiment, make mid-course adjustments, and learn from your successes and failures via team debrief.
