What proven marketing tactics from dad did you learn?
Before you answer:
I realize that your relationship with your father may have been less than perfect.
Believe me, I get it!
At points in my life I had rocky relationships with my dad.
But I know how lucky I am:
Because my dad and I lived long enough to work out our differences. Continue reading
Tags: Ann Handley, Brian Massey, Carlos Hidalgo, Cathy McPHilips, Christine B. Whittemore, David Berkowitz, David Meerman Scott, Douglas Kerr, Drew Neisser, Father's Day, Fiona Lucas, Jason Query, Jeanne Jennings, Jen Lehner, Jess Tyson, Neal Schaffer, Neil Feinstein, Robert Katai, Robert Lersch, SUsan Moeller, tactic
What is your sonic branding definition?
Does your brand strategy include the sonic characteristics of its audio DNA?
Do your brand’s unique sounds stand out from the non-stop noise and sounds people regularly hear?
Even if you answered yes to these questions, you still need to examine your sonic brand. Continue reading
To succeed during challenging economic times:
Make a small businesses pivot to meet changing customer needs.
If you own a small business:
You need to keep the lights on and the money coming in.
When most of your local customers are either sheltering-in-place or working at essential jobs, they’re not thinking about shopping. Continue reading
Tags: Allison Lanzilotta Arevalo, COVID-19, Joe Pulizzi, Ladies Mile, Local business, Marketing Myopia, Pasta Louise, Pivot, Research, Theodore Levitt, Theresa Rivera
Welcome to your amazing marketing career!
As marketers, we face exciting new opportunities.
Despite challenges from:
- Eroding trust, and
- Increased privacy concerns.
With evolving AI driven technologies and improved data, we can create better customer experiences across channels and devices. Continue reading
Tags: Anne Holland, Ashley Zeckman, Beth Temple, BJ Sung, Camila Naranjo, Carmen Hill, Cindy Valladares, Colette Des Georges, Dayna Rothman, Deb Olsen, Diane Osgood, Erika Heald, Gini Dietrich, Ivana Taylor, Jenny Brennan, Jess Tyson, Job, Julia McCoy, Kathryn Kmiotek, Keri Engel, Kristen Hicks, Leslie Carruthers, Lisa Marcyes, Magdalena Urbaniak, Mandy McEwen, Marketing Career Advice, Marketing Salary, Michelle Garrett, Negotiations, Olga Bedrina, Pam Didner, Pamela Wilson, Salary, Sandie Young, Sharon Hurley Hall, SUsan Moeller, Wendy Marx, Women, Women in Marketing, Zontee Hou
How do you market during uncertainty to keep your business going?
When your business faces unpredictable health and economic challenges how do you do handle:
- Lost revenue, longer sales cycles, and delayed payments,
- Reduced budgets including employee layoffs, and
- Less resource and supply chain availability and/or obstacles.
But don’t worry-you’ve got this!
Because major corporations, competitors and substitute offerings face the same problems. Continue reading
Does your digital life need a spring cleaning?
Have your computer and other devices accumulated the digital equivalent of dust?
Do these out-of-date files can reduce your efficiency?
And if that’s not enough, COVID-19 and working-from-home (aka:WFH) offer more reasons to clean up, purge and organize your digital life.
Tags: Amazon, Campaign Monitor, Chris Penn, David Berkowitz, Declutter Digital Life, Digital Clutter, Digital Footprint, Digital Photos, DMA, Email, Neal Schaffer, Ryan Phelan, Spring cleaning, Statista, Swipe File, Tamsen Webster, Video
Heidi Cohen Interviews Jonah Berger
Q: What’s your best piece of advice for readers looking to improve their marketing?
A: To be a successful marketer, you have to understand social influence.
People don’t make their own choices. They make choices based on what the people around them are doing.
So to succeed you have to understand how influence works.