What proven marketing tactics from dad did you learn?
Before you answer:
I realize that your relationship with your father may have been less than perfect.
Believe me, I get it!
At points in my life I had rocky relationships with my dad.
But I know how lucky I am:
Because my dad and I lived long enough to work out our differences. Continue reading
What is your sonic branding definition?
Does your brand strategy include the sonic characteristics of its audio DNA?
Do your brand’s unique sounds stand out from the non-stop noise and sounds people regularly hear?
Even if you answered yes to these questions, you still need to examine your sonic brand. Continue reading
To succeed during challenging economic times:
Make a small businesses pivot to meet changing customer needs.
If you own a small business:
You need to keep the lights on and the money coming in.
When most of your local customers are either sheltering-in-place or working at essential jobs, they’re not thinking about shopping. Continue reading
Welcome to your amazing marketing career!
As marketers, we face exciting new opportunities.
Despite challenges from:
With evolving AI driven technologies and improved data, we can create better customer experiences across channels and devices. Continue reading
At its core social media is about connecting and interacting with people.
Specifically they are people you consider important and want to spend time with.
They include:
How do you market during uncertainty to keep your business going?
When your business faces unpredictable health and economic challenges how do you do handle:
But don’t worry-you’ve got this!
Because major corporations, competitors and substitute offerings face the same problems. Continue reading
Does your digital life need a spring cleaning?
Have your computer and other devices accumulated the digital equivalent of dust?
Do these out-of-date files can reduce your efficiency?
And if that’s not enough, COVID-19 and working-from-home (aka:WFH) offer more reasons to clean up, purge and organize your digital life.
A: To be a successful marketer, you have to understand social influence.
People don’t make their own choices. They make choices based on what the people around them are doing.
So to succeed you have to understand how influence works.
