Practical Content Strategy & Marketing – Book Interview

Heidi Cohen Interviews Julia McCoy

Practical Content Strategy & MarketingNew book: : Practical Content Strategy & Marketing


Q: What’s your best piece of advice for readers looking to improve their marketing?

Get your writing skills down. Great, engaging copy is the core of great content marketing—I can’t stress that enough!

The basics of writing are critical, but easy to overlook and tough to learn. It takes discipline to learn content writing. But it’s worth it: your conversion rates, ranking, and content readability all get better if the copy is better.
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4 Pillars of Digital Marketing

4 Pillars of Digital MarketingDelivered via an Internet-enabled device or experience, digital marketing enables marketers to connect directly with their audiences including prospects, customers, employees and other followers.

This interactive connection lays the basis for the four pillars of digital marketing and distinguishes it from non-digital marketing.  Continue reading

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Facebook Algorithm Changes: Time To Diversify Your Digital Marketing Channels

Digital Media ChannelsWorried that your traffic and sales will take a nosedive because Mark Zuckerberg announced changes to Facebook’s algorithms specifically limiting feed to family and friends?

Having watched Facebook since it was only open to students, I can tell you that Facebook regularly makes this type of change. (BTW, so does Google!) Continue reading

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The Communicator’s Playbook – Book Interview

Heidi Cohen Interviews Gini Dietrich

The Communicator’s PlaybookThe Communicator’s Playbook: a Step-by-Step Process for Implementing an Integrated PESO Model Program.


Q: What’s your best piece of advice for readers looking to improve their marketing?

I’ve been spending a lot of time of late focused on WHY people buy. As marketers, we tend to focus on the logical or rational reasons someone SHOULD buy, but that’s not how humans make purchase decisions. We buy on emotion so marketers should focus on that and not on the great features and benefits of their products or services. Continue reading

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Blog Post Idea Generation You Can Use

Blog Post Idea GenerationHave you ever found yourself praying for inspiration to strike while you stare at your computer’s blinking cursor the night before your blog post is due?

Don’t worry—You’re not alone.

Did you know that if you learn how to generate blog ideas on a regular basis, you can avoid the curse of the blank page while providing a starting outline for your post? Continue reading

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Annual Content Planning: How To Kickstart Filling Your Editorial Calendar

Annual Content PlanningAre you back from the holidays facing an empty editorial calendar?

Instead of sitting with your fingers hovering over your keyboard waiting for words to magically appear on your screen, tap into the power of annual content planning.

To get your content marketing on track to succeed, use annual content planned around specific times and events. Continue reading

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5 Top 2017 Marketing Trends And 2018 Marketing Implications

2018 Marketing Implications - 2017 Marketing TrendsTo understand the 2018 marketing implications, let’s examine the 5 Top 2017 Marketing Trends.

The 2017 Top Marketing Trends were driven by 3 key challenges (Hubspot 2017):

  • Generate traffic and leads
  • Prove marketing ROI
  • Secure sufficient budget

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Top 2017 Facebook Content – How You Can Improve Yours

2017 Facebook ContentWhile organic Facebook reach is declining, as a marketer, you still need to be actively engaged on the platform.

The best way is to understand what kind of Facebook content ranks best for shares and engagement. Steve Rayson of BuzzSumo has crunched the numbers to get you this information. Continue reading

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