Posted on September 25, 2021 by Heidi Cohen in Customer |
Heidi Cohen interviews Dan Gingiss.
New Book: The Experience Maker: How To Create Remarkable Experiences That Your Customers Can’t Wait To Share
Heidi: To start, what inspired you to write this book?
Was it a specific event or did it grow out of your past consulting?
Dan: I had been collecting customer experience examples for years and wanted to share them all in one place. I found storytelling really inspires people to take action, which is the goal of the book.
For the book I created a simple methodology to organize all of the examples and ultimately teach readers how to create remarkable customer experiences at their own business.
Continue reading →
Tags: Accenture, Business Continuity Planning, Capgemini, Customer Experience, CX, edelman, Marketing Metrics, McKinsey, Pandemic, Safety, WISER Model
Do you use book marketing as part of your content marketing strategy?
Or, didn’t you realize books are the ultimate type of longform content?
I learned this lesson from an ex-boyfriend. While a professor at Wharton, he had written the must-have textbook on finance. To impress key business professionals, he gave them copies of this expensive hardcover book. Continue reading →
Tags: Active Campaign, Amazon, Andy Crestodina, David Meerman Scott, edelman, Gini Dietrich, Jason Miller, Joe Pulizzi, John Lee Dumas, Mark Schaefer, newsjacking, PESO model, Ravelry, Stephen West
Posted on September 17, 2021 by Heidi Cohen in Marketing |
Do you face pricing challenges?
Don’t worry since you’re not alone.
Why?
Because pricing is the hardest of the marketing 4Ps.
In today’s always-on, always-connected world, pricing faces even more challenges since it must be contextually relevant across platforms and devices.
Merriam-Webster defines pricing as as the quantity of one thing that’s exchanged or demanded for another. Continue reading →
Want to achieve presentation success in-person or virtually?
Want your audience to pay attention and engage with your talk?
Of course, you do!
Regardless of venue, real life or virtual, ever notice how certain speakers always deliver a great presentation while others read their slides? Continue reading →
Heidi Cohen interviews Carla Johnson.
New Book: RE:Think Innovation
Heidi: To start, what inspired you to write this book? Was it a specific event or did it grow out of your past consulting?
Carla: I was inspired to write RE:Think Innovation® because over the years, I’ve had so many people say to me, “I could never come up with great ideas.” As a person who has more ideas than I could ever do anything with in a lifetime, I just didn’t understand it! That sent me down the rabbit hole of finding out where people get inspiration for their ideas.
Continue reading →
Do you use influencer relations marketing to achieve your business goals?
Did you know that influencer marketing:
- Expands your marketing reach and
- Improves your ability persuade prospects to purchase?
More importantly, adding influencer relations to your marketing mix helps to build trust. Continue reading →
Tags: Andy Crestodina, Edelman Trust Barometer, eMarketer, GE Reports, Gini Dietrich, Influencer Relations, Jonah Berger, Lee Odden, Matt Cutts, Michael Brenner, State of Influencer Marketing, Statista
“What are the top marketing books I should read?” is a question I’m often asked.
While I have my favorite marketing books, new and old, I asked top marketers what they recommend. Here are their replies.
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Since Labor Day signals the return to school, use these 50 Marketing Quotes for Back-To-School to inspire you and improve your marketing.
Why?
Because every marketer should be always be learning!
Continue reading →
Tags: Ann Handley, Bill Burnbach, Bill Gates, Chris Brogan, David Meerman Scott, David Ogilvy, Fairfax Cone, Jay Baer, Jeff Bezos, Joe Pulizzi, Lee Odden, Leo BUrnett, Peter Drucker, Philip Kotler, Richard Branson, Steve Jobs, Tony Hsieh
