Do you know how your blog compares to the best-in-class blogs?
A: Content marketing can be incredibly powerful — but it can feel like a hamster wheel you can’t get off.
My advice to people who want to use content to market their businesses?
Recognize that your website has a lifecycle, and adapt your content marketing approach as you build your content archive and your skills as a content creator.
56% of B2B marketers plan to increase content creation spending —but they myopically miss a huge opportunity: retention content marketing!
To understand this marketing challenge, examine this 2019 Content Marketing Institute/MarketingProfs Research chart. (Here’s the full 2019 B2B Content Marketing Research analysis.) Continue reading
A: Understand your audiences! We all have a tendency to jump in and start talking about our products first. But it’s important to understand our target audiences’ challenges and pain points. Then, tailor our product positions to meet their needs.
Understand audiences to help you help them. It’s about them, not about you.