The 5 Core Content Types are at the heart of a balanced content marketing offering.
This includes all of the content, information and data across your business.
It enhances your product and/or service offering by adding what Harvard Business professor Theodore Levitt called “intangibles.”
Will your marketing continue to break through and get found by your target audience?
Probably not!
Why?
Because we’re in the midst of a seismic marketing shift.
Did you know that Thanksgiving as celebrated today resulted from one of the most awesome holiday content marketing campaigns ever?
Despite what you learned in elementary school, the first harvest feast between the Pilgrims and the Wampanoag Native Americans in 1621 lacked turkey and pumpkin pie! Continue reading
Does your marketing support the full B2B Purchase Process?
Or, does most of your budget focus only on raising awareness and attracting leads?
Or, do you lose control of prospects once Sales gets involved?
Regardless of how you answered these questions, you’re not alone. Continue reading
Have your content marketing, communications and social media results eroded?
Do you spend more on these marketing tactics than you did last year?
With seismic marketing shift, more and more marketers face this double whammy.
Do you provide regular servings of consistent content?
Think: Meal kits like Blue Apron for content.
Like meal kits that do the shopping and chopping, this content saves you creation time.
Why? Continue reading
Can B2B content marketers improve their business results in this environment?
I ask myself this question on a regular basis.
Why?
Because we’re at an important point where outside factors create incredible marketing opportunities—and challenges!
Is blogging media part of your overall marketing strategy?
