Forget the once dependable blogging blarney when content saturation sets in!
At this point the luck of the Irish won’t help your blog.
Although my Irish colleagues RazorSocial’s Ian Cleary and AgoraPulse’s Jenny Brennan may disagree.
So stop believing these 17 pieces of blogging blarney! Continue reading
Tags: About page, Andy Crestodina, blog brand, Bruce Clay, Gini Dietrich, Henneke, Jakob Nielsen, John Lee Dumas, Kerry O'Shea Gorgone, Lee Odden, Peg Fitzpatrick, Rand Fishkin
Do women in marketing want to succeed?
Inequality based on race, sexual orientation, and other factors stop them!
So let’s work together to help ourselves and other women to succeed. Continue reading
Do you have a Content Marketing Plan?
Is it documented?
Regardless whether you sell to consumers, businesses, donors, and/or the government, you need content marketing to:
- Attract attention for your brand,
- Get people to consider buying from you,
- Close profitable sales,
- On-board end-users and get them to buy from you again, and
- Support higher level social goals.
Are the Voice Marketing ABC part of your business strategy?
Or do you think voice-enabled devices are still a niche market?
Or maybe you believe:
Only the big boys have enough resources to invest in emerging technologies.
Tags: April Dunford, Audience, Branding, Bret Kinsella, context, Edelman Trust Barometer, eMarketer, marketing persona, Micro-moments, Positioning, Rand Corp, Voice Marketing, Voicebot.ai, Wally Brill
Why create a marketing persona backstory for each customer segment?
To inform your persona with a specific background, context and motivations.
This makes your persona believable.
Like playwrights and screenwriters, you create each marketing persona based on a composite of similar people in a subset of your prospects and customers.
To help your business succeed this year, use these 2021 Marketing Trends.
They’re based on the accelerated and lasting changes of 2020 due to COVID.
COVID, COVID, COVID was the story of 2020.
It touched every major aspect of life globally.
Do you think Annual Content Planning is about filling your editorial calendar!
Does this surprise you?
Because the content marketing landscape is saturated since most businesses use some form of content in their marketing mix. Continue reading