Will your marketing continue to break through and get found by your target audience?
Because we’re in the midst of a seismic marketing shift.
Did you know that Thanksgiving as celebrated today resulted from one of the most awesome holiday content marketing campaigns ever?
Or do you think blogs are “old school”?
Does your blog exist on content scraps that some senior executive once wanted?
Let’s face reality:
Once the darling of digital marketing, blogging media has lost its sex appeal!
Have your content marketing, communications and social media results eroded?
Do you spend more on these marketing tactics than you did last year?
With seismic marketing shift, more and more marketers face this double whammy.
Do you provide regular servings of consistent content?
Think: Meal kits like Blue Apron for content.
Like meal kits that do the shopping and chopping, this content saves you creation time.
Why? Continue reading
Can B2B content marketers improve their business results in this environment?
I ask myself this question on a regular basis.
Because we’re at an important point where outside factors create incredible marketing opportunities—and challenges!