The shuttering of the Google+ social media platform on April 2nd got me thinking.
If you’re a marketer:
How do you convince your social media followers to join your addressable audience?
Despite feeling time-starved, the average American still consumes 10 hours and 24 minutes of information daily.
So who has time to read non-work related content?
Yet research shows reading offers 5 health-related benefits:
You don’t need a holiday or special event to celebrate customers!
Why?
Because your customers are people not business transactions.
Like you, they just want to be noticed and acknowledged as human beings.
So change your perspective to see and treat them as people not accounts! Continue reading
Need to attract your target audience’s attention?
Who doesn’t?
The challenge: In today’s content saturated environment, media options and devices have shifted consumer media consumption behavior.
So, how do you succeed?
Social media no longer provides a “free marketing lunch” for small businesses.
It’s not my opinion.
That’s the big take-away from the 2019 Inc 500 Social Media Research by University of Massachusetts Dartmouth (UMass Dartmouth).
89% of marketers use social media but 51% don’t have a social media strategy in place.
Further, 19% of marketers don’t know if their social media activity is effective.
Surprised?
I’m not.
Without a map and a destination, anywhere you arrive is good enough.
A: Facebook Ads are one of the most powerful places to advertise online today. But many people try one ad and decide it doesn’t work. You must test what works for you!
There are a lot of “generalizations” out there about Facebook Ads but your niche might respond differently.
Annual Content Planning isn’t about filling your editorial calendar!
Surprised?
You shouldn’t be.
Because content marketing continues to grow at an exponential rate. 90+% of marketers use content marketing.
