Influencers: How They Improve Your Marketing Results

Posted on July 23, 2020 by Heidi Cohen in Influencer Marketing | 1 Comment

InfluencersAre influencers part of your marketing mix?

Influencers are marketing gold.

And their input matters.

A LOT.

Why?
They sway your buyer’s purchase choice.

Continue reading →

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Storytelling and Content Marketing: What Lin Manuel Miranda’s Hamilton Can Teach You That Will Keep Your Marketing Going And Increase Sales

Posted on July 12, 2020 by Heidi Cohen in Content Marketing | Leave a comment

Storytelling and Content MarketingDid you realize that Hamilton can teach you about storytelling and content marketing?

Yes, Lin-Manuel Miranda’s blockbuster play is chock full of marketing lessons!

Miranda wrote the script, music and lyrics. Also, he played Hamilton in the Vassar Workshop, off-Broadway and initial Broadway run. Continue reading →

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Proven Marketing Tactics From Dad To Make You Improve Results from Ordinary to Extraordinary

Posted on June 21, 2020 by Heidi Cohen in Marketing | Leave a comment

What proven marketing tactics from dad did you learn? 

Before you answer:
I realize that your relationship with your father may have been less than perfect.

Believe me, I get it!

At points in my life I had rocky relationships with my dad.

But I know how lucky I am:
Because my dad and I lived long enough to work out our differences. Continue reading →

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Small Business Pivot: What You Need To Do To Survive Now

Posted on May 24, 2020 by Heidi Cohen in Small Business | Leave a comment

Small Business Pivot: What You Need To Do To Survive NowTo succeed during challenging economic times:
Make a small businesses pivot to meet changing customer needs.

If you own a small business:
You need to keep the lights on and the money coming in.

When most of your local customers are either sheltering-in-place or working at essential jobs, they’re not thinking about shopping. Continue reading →

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Marketing Career Advice: Women Tell You How To Triumph

Posted on May 14, 2020 by Heidi Cohen in Career, Marketing |

Marketing Career Advice WomenWelcome to your amazing marketing career!

As marketers, we face exciting new opportunities.

Despite challenges from:

  • COVID-19,
  • Eroding trust, and
  • Increased privacy concerns.

With evolving AI driven technologies and improved data, we can create better customer experiences across channels and devices. Continue reading →

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Social Media Lessons From Mom: How To Improve Your Marketing

Posted on May 10, 2020 by Heidi Cohen in Social Media | 3 Comments

social media lessons from momAt its core social media is about connecting and interacting with people.

Specifically they are people you consider important and want to spend time with.

They include:

  • Family and friends,
  • People you share interests and hobbies with,
  • People you met and/or knew in the past.

Continue reading →

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Marketing During Uncertainty: What Strategies You Need to Make Your Business Succeed

Posted on May 4, 2020 by Heidi Cohen in Marketing |

Marketing During UncertaintyHow do you market during uncertainty to keep your business going?

When your business faces unpredictable health and economic challenges how do you do handle:

  • Lost revenue, longer sales cycles, and delayed payments,
  • Reduced budgets including employee layoffs, and
  • Less resource and supply chain availability and/or obstacles.

But don’t worry-you’ve got this!


Because major corporations, competitors and substitute offerings face the same problems. Continue reading →

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