The shuttering of the Google+ social media platform on April 2nd got me thinking.
If you’re a marketer:
How do you convince your social media followers to join your addressable audience?
Despite feeling time-starved, the average American still consumes 10 hours and 24 minutes of information daily.
So who has time to read non-work related content?
Yet research shows reading offers 5 health-related benefits:
You don’t need a holiday or special event to celebrate customers!
Because your customers are people not business transactions.
Like you, they just want to be noticed and acknowledged as human beings.
So change your perspective to see and treat them as people not accounts! Continue reading
Need to attract your target audience’s attention?
The challenge: In today’s content saturated environment, media options and devices have shifted consumer media consumption behavior.
So, how do you succeed?