PR Crisis Management Planning: What You Need To Know To Survive

PR Crisis Management Planning Does your business have a PR Crisis Management Plan?

If you don’t know, your firm probably doesn’t have one!

Always monitor the environment for potential a PR Crisis elsewhere to spread or have an unknown impact on your business, industry or the broader economy. This way you can decide how to address it and the potential fallout to stay ahead of the challenge.

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10 Voice Marketing Take-Aways From Voice22 Conference

Voice Marketing Take-AwayThese voice marketing take-aways from Voice22 will improve your marketing.

Voice22 (aka: Voice Summit) has been at the forefront of emerging Voice AI technology since 2017.

As an active member of this Voice AI community since mid-2019, I’ve moved beyond the newbie stage at an accelerated rate. I accomplished this by participating extensively in the global virtual meetings, voice specialties and foci. Continue reading

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Presentation Success: How To Create A Killer Preso Every Time

Presentation Success: How To Create A killer Preso Every TimeWant to achieve presentation success in-person or virtually?

Want your audience to pay attention and engage with your talk?

Of course, you do!

Regardless of venue, real life or virtual, ever notice how certain speakers always deliver a great presentation while others only read their slides? Continue reading

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Marketing: The 4 Moments of Truth [Chart]

Marketing 4 Moments of TruthDo you know what Marketing’s 4 Moments of Truth are?

They consist of the interactions your audience has with your products and services.

These Moments Of Truth take place in real life or in a variety of contexts based on content formats, platforms and/or devices based on needs and wants.

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Content Consumption: How We Consume Content Now (and What It Means For Your Marketing!)

What are your Content Consumption Habits?

Chances are you have one or more devices within arm’s reach.

Don’t worry you’re not alone!

71% of Americans sleep with or next to their smartphone (Bank America research).

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Marketing Offer: How To Actually Price Products And Services To Get Better Results

Marketing Offer: how to actually price products & services to get better resultsA marketing offer is the hook that gets prospects and customers to buy.

It extends beyond the price of a product or service.

Why?
The total marketing offer takes into consideration your marketing goals as they relate to your target market to maximize your business effectiveness.

As a result, your marketing yields the maximum number of buyers to optimize your profitability.

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Podcasts: 10 Audio Marketing Reach Tactics

Podcasts-with photo of baby listening to headphonesAre podcasts part of your content marketing mix?

Want to extend your voice and audio marketing reach?

While podcasts have been around for years, they’re experiencing a resurgence like other voice content.

Create a podcast to:

  • Support your brand,
  • Be your core content offering, or
  • Start your side hustle.

Whether you’re a podcast newbie or an experienced broadcaster, use these 10 lessons to grow your audio marketing reach. Continue reading

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What Is Web 3.0: How Will It Affect Your Marketing?

What is Web3? includes photo of computer network

What is Web3 or Web 3.0?

Have you heard of Web3 or Web 3.0 ?

Or, did you assume that it was a typo?

The term Web 3.0 is used by different people to mean different things.

For the business community, startups and venture capitalists, it’s a way to hype a product or service by giving it the sheen of cutting edge technology. 

For others, it’s an aspirational dream of a democratic online world not dominated by big corporations.

To help you answer “What is Web3?” for your organization, this article defines Web 3.0 and the related technologies to understand how you can use it. Continue reading

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