Marketing: The 4 Moments of Truth [Chart]

Marketing 4 Moments of TruthDo you know what Marketing’s 4 Moments of Truth are?

They consist of the interactions your audience has with your products and services.

These Moments Of Truth take place in real life or in a variety of contexts based on content formats, platforms and/or devices based on needs and wants.

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Content Consumption: How We Consume Content Now (and What It Means For Your Marketing!)

What are your Content Consumption Habits?

Chances are you have one or more devices within arm’s reach.

Don’t worry you’re not alone!

71% of Americans sleep with or next to their smartphone (Bank America research).

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Marketing Offer: How To Actually Price Products And Services To Get Better Results

Marketing Offer: how to actually price products & services to get better resultsA marketing offer is the hook that gets prospects and customers to buy.

It extends beyond the price of a product or service.

The total marketing offer takes into consideration your marketing goals as they relate to your target market to maximize your business effectiveness.

As a result, your marketing yields the maximum number of buyers to optimize your profitability.

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Podcasts: 10 Audio Marketing Reach Tactics

Podcasts-with photo of baby listening to headphonesAre podcasts part of your content marketing mix?

Want to extend your voice and audio marketing reach?

While podcasts have been around for years, they’re experiencing a resurgence like other voice content.

Create a podcast to:

  • Support your brand,
  • Be your core content offering, or
  • Start your side hustle.

Whether you’re a podcast newbie or an experienced broadcaster, use these 10 lessons to grow your audio marketing reach. Continue reading

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What Is Web 3.0: How Will It Affect Your Marketing?

What is Web3? includes photo of computer network

What is Web3 or Web 3.0?

Have you heard of Web3 or Web 3.0 ?

Or, did you assume that it was a typo?

The term Web 3.0 is used by different people to mean different things.

For the business community, startups and venture capitalists, it’s a way to hype a product or service by giving it the sheen of cutting edge technology. 

For others, it’s an aspirational dream of a democratic online world not dominated by big corporations.

To help you answer “What is Web3?” for your organization, this article defines Web 3.0 and the related technologies to understand how you can use it. Continue reading

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Web 3.0 Glossary: The Ultimate List You Need

 Web_3_0_Glossary shown by person using dictionaryDo you experience FOMO when someone mentions a Web 3.0 term you don’t know?

Don’t worry!
This Web 3.0 Glossary of Terms has you covered so you can sound like a smartie.

Keep it handy to use whenever you need it.

We will keep this Web 3.0 Glossary of Terms up to date as new terms emerge.

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Voice Consumer Statistics: How Voice Shapes Your Customer Behavior [VCI Research]

Man with megaphone to represent Voice Consumer Statistics

Do you know the voice consumer statistics regarding how your audience uses voice?

Do you need to understand why and how your audience selects to use voice across devices and contexts?

Then get up-to-speed with our in-depth analysis of Voice Consumer Index 2022.

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