Use a mix of content creation skills to consistently publish great content.
In this context, great content attracts visitors who take actions to yield profitable sales.
Does budget and headcount to create enough new content feel like a barrier?
Heidi Cohen interviews Felix Velarde
New Book: Scale At Speed: How To Triple The Size of Your Business and Build A Superstar Team
Felix Velarde is an industry leader and founder of several innovative digital creative and strategy agencies. He is now CEO of 2Y3X, an international two-year growth acceleration program and the author of the how-to guide for 2Y3X, Scale at Speed.
Heidi: To start, what inspired you to write this book? Was it a specific event or did it grow out of your past consulting?
Felix: To be candid it wasn’t my idea. I was interviewed on a podcast in the United Kingdom about the commercial growth acceleration program I run, 2Y3X. The interview just flowed and was really fun. Then, a literary agent got in touch with me and, three years later it’s an instruction manual for founders and leaders capturing everything we do.
Heidi Cohen interviews Dan Gingiss.
New Book: The Experience Maker: How To Create Remarkable Experiences That Your Customers Can’t Wait To Share
Heidi: To start, what inspired you to write this book?
Was it a specific event or did it grow out of your past consulting?
Dan: I had been collecting customer experience examples for years and wanted to share them all in one place. I found storytelling really inspires people to take action, which is the goal of the book.
For the book I created a simple methodology to organize all of the examples and ultimately teach readers how to create remarkable customer experiences at their own business.
Tags: Accenture, Business Continuity Planning, Capgemini, Customer Experience, CX, edelman, Marketing Metrics, McKinsey, Pandemic, Safety, WISER Model
Do you use book marketing as part of your content marketing strategy?
Or, didn’t you realize books are the ultimate type of longform content?
I learned this lesson from an ex-boyfriend. While a professor at Wharton, he had written the must-have textbook on finance. To impress key business professionals, he gave them copies of this expensive hardcover book. Continue reading
Tags: Active Campaign, Amazon, Andy Crestodina, David Meerman Scott, edelman, Gini Dietrich, Jason Miller, Joe Pulizzi, John Lee Dumas, Mark Schaefer, newsjacking, PESO model, Ravelry, Stephen West
Do you face pricing challenges?
Don’t worry since you’re not alone.
Because pricing is the hardest of the marketing 4Ps.
In today’s always-on, always-connected world, pricing faces even more challenges since it must be contextually relevant across platforms and devices.
Merriam-Webster defines pricing as as the quantity of one thing that’s exchanged or demanded for another. Continue reading
Want to achieve presentation success in-person or virtually?
Want your audience to pay attention and engage with your talk?
Of course, you do!
Regardless of venue, real life or virtual, ever notice how certain speakers always deliver a great presentation while others read their slides? Continue reading