Welcome to your amazing marketing career!
As marketers, we face exciting new opportunities.
Despite challenges from:
- Eroding trust, and
- Increased privacy concerns.
With evolving AI driven technologies and improved data, we can create better customer experiences across channels and devices. Continue reading
Tags: Anne Holland, Ashley Zeckman, Beth Temple, BJ Sung, Camila Naranjo, Carmen Hill, Cindy Valladares, Colette Des Georges, Dayna Rothman, Deb Olsen, Diane Osgood, Erika Heald, Gini Dietrich, Ivana Taylor, Jenny Brennan, Jess Tyson, Job, Julia McCoy, Kathryn Kmiotek, Keri Engel, Kristen Hicks, Leslie Carruthers, Lisa Marcyes, Magdalena Urbaniak, Mandy McEwen, Marketing Career Advice, Marketing Salary, Michelle Garrett, Negotiations, Olga Bedrina, Pam Didner, Pamela Wilson, Salary, Sandie Young, Sharon Hurley Hall, SUsan Moeller, Wendy Marx, Women, Women in Marketing, Zontee Hou
Forget the once dependable blogging blarney when content saturation sets in!
At this point the luck of the Irish won’t help your blog.
Although my Irish colleagues RazorSocial’s Ian Cleary and AgoraPulse’s Jenny Brennan may disagree.
So stop believing these 17 pieces of blogging blarney! Continue reading
Tags: About page, Andy Crestodina, blog brand, Bruce Clay, Gini Dietrich, Henneke, Jakob Nielsen, John Lee Dumas, Kerry O'Shea Gorgone, Lee Odden, Peg Fitzpatrick, Rand Fishkin
Do women in marketing want to succeed?
Inequality based on race, sexual orientation, and other factors stop them!
What’s the solution?
Let’s work together to help ourselves and other women to succeed. Continue reading
Are the Voice Marketing ABC part of your business strategy?
Or do you think voice-enabled devices are still a niche market?
Or maybe you believe:
Only the big boys have enough resources to invest in emerging technologies.
Tags: April Dunford, Audience, Branding, Bret Kinsella, context, Edelman Trust Barometer, eMarketer, marketing persona, Micro-moments, Positioning, Rand Corp, Voice Marketing, Voicebot.ai, Wally Brill
Do you use monthly content themes to fill your annual editorial calendar?
Do you feel like you’ve covered every possible element of your core content hubs?
Are you bored of your own writing?
Then let monthly content themes help you eek out content marketing on a regular basis. Even when your brain feels void of new ideas and you’re staring at a blinking cursor and a blank screen. Continue reading
Is Audio Content part of your marketing strategy?
Use the results of the 2021 Edison Research’s Audio Content Survey to guide your audio content marketing.
It reveals how consumer use of audio and voice has expanded beyond smart speakers. Continue reading
Do you know how voice marketing works?
Maybe you think that it only works on voice-to-voice devices or contexts.
Or, perhaps, you think voice marketing is limited to millennials and younger groups.
Well you’d be wrong. Continue reading