What are your Content Consumption Habits?
Chances are you have one or more devices within arm’s reach.
Don’t worry you’re not alone!
71% of Americans sleep with or next to their smartphone (Bank America research).
A marketing offer is the hook that gets prospects and customers to buy.
It extends beyond the price of a product or service.
The total marketing offer takes into consideration your marketing goals as they relate to your target market to maximize your business effectiveness.
As a result, your marketing yields the maximum number of buyers to optimize your profitability.
Are podcasts part of your content marketing mix?
Want to extend your voice and audio marketing reach?
While podcasts have been around for years, they’re experiencing a resurgence like other voice content.
Create a podcast to:
- Support your brand,
- Be your core content offering, or
- Start your side hustle.
Whether you’re a podcast newbie or an experienced broadcaster, use these 10 lessons to grow your audio marketing reach. Continue reading
Does your business have a unique branding strategy?
Or did someone just create a logo on Fivvr?
If you fail to develop your brand, your offering can become an undifferentiated commodity or be driven out of a specific market category if customers prefer and purchase other brands.
Do you know the voice consumer statistics regarding how your audience uses voice?
Do you need to understand why and how your audience selects to use voice across devices and contexts?
Then get up-to-speed with our in-depth analysis of Voice Consumer Index 2022.