What The Grinch Can Teach You About Social Media

5 Social Media Lessons From Dr. Seuss [QUOTES]

How The Grinch Stole Christmal book cover “And the Grinch, with his Grinch-feet ice cold in the snow, stood puzzling and puzzling, how could it be so? It came without ribbons. It came without tags. It came without packages, boxes or bags. And he puzzled and puzzled ’till his puzzler was sore. Then the Grinch thought of something he hadn’t before. What if [Social Media], he thought, doesn’t come from a store. What if [Social Media], perhaps, means a little bit more.” ― Dr. Seuss, How the Grinch Stole Christmas

Just as the Grinch found that Christmas is something much deeper than gifts and tinsel, social media is more than a channel for pushing your marketing messages. It’s a platform for engaging and interacting with real people who have real lives.

To help you to better engage on social media platforms and make it nice, it’s useful to take Dr. Seuss’ advice. Here are five quotes to help set you on your way.

“You are you. Now, isn’t that pleasant?” Dr. Seuss

On social media, it’s critical to be transparent and open. This means not hiding behind an avatar or being a fake. Rather you have to be real and make an effort. For businesses this means having more than a glossy page. It translates to engaging with prospects and customers to ensure that their questions are answered.

“To the world you may be one person; but to one person you may be the world.” Dr. Seuss

Engaging on social media can seem daunting since the reality is that thousands of people can see your every communication and there are social media superstars who have thousands of followers. BUT the reality is that just like in real life, it’s important to find a group of family, friends and colleagues with whom to engage.

“Today is your day! Your mountain is waiting. So… get on your way.” Dr. Seuss

This quote is a great piece of advice regardless your age. Time is ticking. What do you want to accomplish? Figure it out and get up and do it. Today you have the ability to try again if you don’t get it totally right the first time.

“How did it get so late so soon?” Dr. Seuss

This quote is perfect for social media where we spend at least one out of every five minutes of our time online. As we read comments and respond, the minutes we spend on social media fly by enabling us to stay in contact with a broad array of family, friends and acquaintances.

“Only you can control your future.” Dr. Seuss

Nowhere is this truer than social media. All you need is the willingness to take your first step and be transparent. You need to care for others and be willing to be open and engage with them.

Underlying Dr. Seuss’ words of wisdom is the message that resonates on social media platforms, you must get out and believe in yourself. You must be yourself and engage in the process. This will set you on your way to achieve your personal goals. [BTW—If you don’t have a set of personal goals, it’s a good time of year to set some for yourself.]

What’s your favorite Dr. Seuss quote and why? What implications does it have for social media?

Happy Marketing,
Heidi Cohen

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NOTE: In in the quote from “How the Grinch Stole Christmas”, I changed Christmas to social media.

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