Heidi Cohen has deep experience across variety of marketing forms acquired working with top global businesses as well as startups. She’s created omnichannel, digital and content media marketing programs across diverse product categories encompassing soft goods, regulated financial services, media, entertainment-related products, and craft-oriented offerings. Heidi Cohen simplifies the complex concepts behind today’s dynamic environment.
► Speaking
An experienced speaker, Heidi gets her audiences motivated so they leave her talks able to apply her real life tactics. Heidi doesn’t recycle talks she’s given before. She confers with clients and determines their audience’s pain points to ensure her talks are on topic and useful. Among your options are:
- Keynote
- Individual session
- Panelist
- Moderator
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► Training
Heidi Cohen has over 10 years of teaching graduate level marketing at top universities, associations and businesses. She’s taught small classes to standing room only crowds. Heidi creates her own up-to-date, tailored training materials targeted to meet the need of your audience. In today’s dynamic marketing ecosystem, where businesses are scrambling to get their staff up to speed, it’s critical to ensure you can change internal processes, train employees to engage across platforms and keep employee skills up-to-date.
- Webinars
- Corporate training
- Courses-in-person and online
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► Consulting
Heidi Cohen brings over 25 years of marketing expertise to focus on your organization’s top marketing challenges. She custom tailors her services to meet your organization’s specific needs.
- Act as an outsourced marketing executive.
- Provide strategic marketing support.
- Assess current marketing effectiveness.
- Analyze competitive environment.
- Create marketing plans.
- Offer product ideation services to develop products and/or line extensions.
- Perform due diligence for prospective buyers to determine marketing effectiveness and fit.