The Secret To Attracting More Twitter Followers

Less Is More On Twitter – 10 Twitter Tactics [Research]

How to build a Twitter following If you want to build your Twitter following, take some advice from Spiderman and stay focused, according to research by Carnegie Mellon researcher Yi-Chia Wang. Marketers seeking to increase their Twitter strategy effectiveness should heed Wang’s advice because to increase your Twitter effectiveness, you must attract followers interested in the content you tweet who will then share it with their followers. 

By studying 480 non-celebrity Twitter users during their first year after signing up, Wang determined the average user tweeted roughly four tweets per day.

One major Twitter marketing challenge is Wang’s finding that one out of every four Twitter users has no followers. This means no one’s listening to them, either publically or privately.

Wang found that concentrating your Twitter content on a specific topic attracted others interested in the topic. While marketers may view this approach as limiting their Twitter following, it’ll be a more loyal, engaged group because these followers attract others with similar interests producing conversation and community around the subject. Not surprisingly, Wang found that when people talked about a specific topic, they used the same vocabulary. Having a strong focal point results in a targeted following that’s self-selecting because they know what you’re going to share.

Wang defined success by how many followers a user attracted and social tie density, the degree to which followers also subscribed to fellow followers, as an indicator of community strength around a Twitter user. Twitter users who consistently communicated a single topic attracted more followers and created a more active community than those who discussed multiple subjects.

10 Twitter tactics

To leverage the power of Wang’s findings, here are ten Twitter tactics to focus your activity to maximize results.

  1. Give your Twitter content a laser focus. While many participants chat about a variety of topics, concentrate your tweets on a specific, well-defined topic related to your offering.
  2. Keep your tweets on target. Your goal should be to consistently tweet information about your subject area so followers know your content’s useful and predictable. The more tightly you define your topic, the easier it is for followers. Ensure every tweet counts!
  3. Speak the lingo. While you need to know the Twitter conventions, you must use the keywords others use when discussing the topic. This isn’t the time to be creative; Wang mentioned in her research that people communicating on a specific topic used the same words over and over.
  4. Include relevant hashtags. Show you’re deeply involved in your topic by incorporating appropriate hashtags. Don’t just guess at the words to use. Search and test the hashtags before you use them.
  5. Create Twitter bait on your subject. Develop information that your followers can’t resist sharing.
  6. Discuss your topic on Twitter. Don’t just blast out your messages. Bear in mind that Twitter’s a multi-directional communications platform. Engage with others by responding to comments and questions on your subject.
  7. Follow people who tweet your content. Build an engaged Twitter following with participants who tweet and retweet your content. To ensure their focus is the same as yours, check their profiles and backgrounds. Are their interests aligned with yours?
  8. Participate in relevant Twitter chats. Twitter chats are great forums to engage with likeminded participants. If a Twitter chat doesn’t exist on your topic, consider starting one.
  9. Spread the Twitter love. Retweet other people’s content on your topic. Everyone wants to get recognition on social media platforms. Share content that’s related to your subject and it’ll incent others to return the favor.
  10. Make your owned media content tweetable. Reduce any blocks that hinder other people’s ability or desire to tweet your content. Include social sharing buttons and make small bite size facts tweetable.

To build an engaged Twitter following, learn from Wang’s research. Keep your Twitter conversation tightly focused on a specific topic.

What other recommendations do you have for building a Twitter following?

Happy marketing,
Heidi Cohen


Here are some related articles of interest about Twitter

Photo credit: http://freepsdfiles.net/graphics/free-twitter-icons/

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  • Anonymous

    Hi Heidi,

    Here’s a couple more.

    Build a relationship with the influencers and the others will follow.

    Build your influence by creating valuable content which gets share and results in more people wanting to follow you.

    Ciao!
    Ian

  • http://www.mattsouthern.com Matt Southern

    Great tips, Heidi. I would also like to add that’s I find it’s also effective to speak about yourself as little as possible. Avoid using the word “I” as much as you can, use “you” instead. Make your tweets follower-focused 

  • Karen Bagnol

    Thanks for this insightful article..This really gave me more ideas especially that I am only starting in Twitter…

  • http://www.outsource-force.com/ Outsource Force

    Do not overdo or abuse the hashtag. A post looks spammy with full of # and all in blue as it indicates it is a link.

  • http://twitter.com/ravishukle Ravi Shukle

    Great article Heidi. Another great tip is avoid using ATUO DM’s if you take the time out of your day to reply with a personal message this has more of an effect than a reply that is seen to be auto-generated build those relationships. 

  • http://twitter.com/BradGerick Brad Gerick

    Lots of good points here; thanks for sharing. While the laser-focused approach may be good for building engaged followers more quickly, I think sometimes it can be easy to get caught up in our own world. If we’re only listening to like-minded people, it won’t be as easy to challenge our beliefs and learn what else is “out there.” Not saying it’s a bad approach, I just think it’s worth considering some variety so we get more perspective.

  • http://www.facebook.com/utkhere Utkarsh Pande

    Dear madam Heidi. The thing is, I like your articles. they have some insight always. I always have regarded Twitter as a very powerful medium (more than FB) as it has more serious users around a topic and is less about indulgence..and to put my thoughts in words regarding a Twitter strategy was such a good thing..keep them coming..! good luck..

  • Albert einstien

    Fastidious
    blog you’ve got here. I’ve ever been seeing you just about many blogs
    recently.

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