Zappos

Social Media Costs

7 Expense Factors to Monitor Extending beyond the “cool” factor, social media’s increasing marketing usage is partly attributable to its perception of being “free”. Fueling this view are the success stories of small businesses for whom social media levels the … Continue reading

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Can you hear me now? – 8 Ways social media has transformed customer service

Social media gives consumers a wide variety of websites and formats to talk to companies and other customers.  When companies don’t meet consumers’ expectations, they use social media to communicate with other customers.  Here are 8 ways that social media has changed customer service. Please read on …

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