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Do you know what percentage of your website visits come from social media? According to ForeSee’s new research, less than 1% of website visits come directly from a social media URL. Read the press release and you’ll see that they’re very specific. Here are 7 points that need to be considered and 5 social media marketing factors that can improve your social media ROI.
For small businesses and other organizations with limited budgets, social media marketing can be a great equalizer by providing another way of engaging with your target market and the public. Social media marketing on a budget requires thinking through your business and marketing strategy first. Focus your efforts on one form of social media and do it well. Here’s a set of ten questions to help you lay the groundwork and seven options for leveraging social media on a budget.
Which film will get this year’s Oscar for best social media lessons? While The Social Network might be the obvious choice since it’s the story of Facebook, my money is on The King’s Speech, an old-fashioned movie about friendship – the core of social media.
As humans, storytelling is ingrained in us. We tell stories as a way to connect with each other. For marketers, stories are an integral part of our brands and products because associating emotion with your product or brand brings it to life for customers. In the social media world, stories are transformed into digital videos that are the source of engagement and sharing. Here are five factors that are important to online videos.
Don’t jump in social media without thinking through your marketing plan. Here are 5 business rationales to help get you started. Please read on…
To reposition Old Spice, Isaiah Mustafa, Old Spice’s sexy brand icon, was featured in 180+ YouTube videos. These humorous social media clips garnered 35+ million YouTube views. To help you assess the branding impact of your social media campaign, here are 31 questions to determine brand effectiveness. Please read on …
Old Spice’s viral 180+ YouTube video campaign was bound to be imitated by social media wannabes. Instead of no-name startups, the first big-time impersonator was Cisco Systems. With 18 videos highlighting “Ted from Accounting”, Cisco’s low quality efforts provide 10 lessons in how not to do social media. Please read on…
Old Spice is no longer your grandfather’s brand since entering the social media stage wearing only a towel on July 13th. Old Spice’ 180+ video campaign is destined to become 2010’s social media case study. Here are 4 ways that Old Spice turned social media on its head. Please read on …