Social Media Grows Up [Research]

social media cookies

As social media grows up, business use matures. Early business pioneers on social media continue to hone their strategic approach to these venues based on their hard-earned experience. Here are five elements businesses need as their social media usage matures.  [Research & charts included] Source: Heidi Cohen Actionable Marketing Blog

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Social Media: Do You Know Where Your Target Audience Is?

Where is your target audience?

As a marketer, do you know whether your target market is active on social media platforms? If so, do you know which social media entities your customers frequent most often?

The proliferation of social media sites and increased social media usage means there’s a good chance that your gut feel about your audience’s social media preferences may not be correct. Are you willing to bet your budget on it, especially when about nine out of ten marketers uses social media to achieve marketing results according to eMarketer? Here’s research and analysis with charts to help you. Source: Heidi Cohen’s Actionable Marketing Blog

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5 Social Media Shopping Insights [Charts]

Child in shopping cart

Social media influences sales. For many retailers, this is difficult to track because its impact often occurs before they know prospects are in shopping mode. Social media is a critical aspect of the purchase process regardless of where shoppers buy. Here are five research insights with charts and five marketing tactics. Source: Heidi Cohen’s Actionable Marketing Blog.

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Social Media’s Future: 5 Important Trends [Research & Charts]

Social Media - Business Use

Social media is maturing. To meet prospects, customers, fans and the public on the digital platforms where they spend their time, businesses are building their social media presence to reach and engage participants. Here’s the numbers behind the business push (even if their CEOs don’t follow suit) on three of the major social media platforms: Twitter, Facebook and YouTube, via Visible Technologies. Here also are five key social media trends from Heidi Cohen’s Actionable Marketing Blog.

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Why Online Video Is Hot [Research]

old television set

Online video is hot. While traditional television viewing has remained stable, consumers are slowly changing their viewing habits. Concurrently, marketers are looking to online video to expand their content marketing offering and advertising options. Further, online video enables media entities, stars, marketers and individuals to contribute to the format’s evolution. Digitas’ NewFront examined a variety of different offerings. Here’s the data to explain the market (complete with charts) and 7 reasons online video is attractive to marketers.

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The Inside Scoop On How Marketers Use Social Media [Research]

What's the inside scoop on social media marketing? Research

Social media provides an array of marketing options to achieve your business goals. If you’re like other marketers, you’re curious as to what your peers are doing with social media, what works best for them, and how to get your organization to the next level cost effectively. Social Media Examiner’s 2012 Social Media Marketing Industry Report provides insights worth studying. (Here’s another view of social media’s evolution.)


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Who Is The Google Ranking Champion (& What it Means for Your Content Marketing)

Champion of Google Rankings means for content marketing

While Wikipedia offers a wealth of information, not all pages are created equal. Recently several research studies examined these dynamics and found that Wikipedia is no longer the reigning champ – Amazon is. These changes provide three important implications for content marketers.

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Social Media: 13 Must-Have Facts & Insights Every Marketer Needs [Charts]

Learning is required

While it’s the number one activity on the web, social media still requires more than a college student with a large Facebook following. To develop an effective social media marketing strategy requires knowing your products, brand and business. Further, social media must be integrated into your overall business plan. Here are thirteen social media related facts and what they mean for your marketing.

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Content Marketing ABCs

ABCs of Content Marketing

When I was in school, there was only one form of the ABCs. As a means to explain marketing, ABCs are a useful way to understand Content Marketing. Content marketing is non-promotional information that entertains and/or helps your prospects, customers and the public while supporting your purchase process.

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How Do You Measure Social Media?


Do you know what percentage of your website visits come from social media? According to ForeSee’s new research, less than 1% of website visits come directly from a social media URL. Read the press release and you’ll see that they’re very specific. Here are 7 points that need to be considered and 5 social media marketing factors that can improve your social media ROI.

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