YouTube

Video Content Marketing: Are You A Super Star?

Super Star Video Content By Heidi Cohen

YouTube has passed over a billion unique users every month, that’s almost one out of every two Internet users. Further, all of Ad Age’s Top 100 brands now run campaigns on YouTube despite the fact marketers consider video content difficult and expensive to create. So what do the top brands know about video content that you don’t? Includes 8 charts and marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog

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101 Social Media Marketing Resources – 2012 Edition

Social Media Icon Sets - SkyTechGeek

Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills.

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47 Social Media Facts (& What They Mean For Your Marketing)

iphone-3d-social-media-icons-broken-display

As social media continues to evolve and mature, so does the ways marketers use it and how they integrate it into their marketing plans. To help you maximize the effectiveness of your social media efforts, here are 47 social media facts and what they mean for your marketing and your 2013 marketing plans.

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Social Media: Where to Distribute B2B Content Marketing [Research/Chart]

distribute content

About nine out of ten B2B marketers use social media to distribute their content marketing according to recent research by the Content Marketing Institute and MarketingProfs. On average these marketers use five social media sites to spread their content marketing more broadly through social sharing.  Here’s a chart of the top seven social media venues and five ways to improve your content marketing’s effectiveness. Source: Heidi Cohen’s Actionable Marketing Blog

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10 Social Media Charts – Is Your Brand Competitive?

Puzzle Social Network Icons Daddy Design

As we enter the fourth quarter of 2012, it’s a good time to examine the social media landscape to determine where and how to focus your marketing efforts. To this end, it’s useful to understand both your social media goals and to create a social media persona for your target audience as part of an effective social media strategy. New research shows where to find your prospects and customers on social media. Included are Actionable Marketing Tips to help focus your firm’s marketing efforts.

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Social Media Grows Up [Research]

social media cookies

As social media grows up, business use matures. Early business pioneers on social media continue to hone their strategic approach to these venues based on their hard-earned experience. Here are five elements businesses need as their social media usage matures.  [Research & charts included] Source: Heidi Cohen Actionable Marketing Blog

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Social Media: Do You Know Where Your Target Audience Is?

Where is your target audience?

As a marketer, do you know whether your target market is active on social media platforms? If so, do you know which social media entities your customers frequent most often?

The proliferation of social media sites and increased social media usage means there’s a good chance that your gut feel about your audience’s social media preferences may not be correct. Are you willing to bet your budget on it, especially when about nine out of ten marketers uses social media to achieve marketing results according to eMarketer? Here’s research and analysis with charts to help you. Source: Heidi Cohen’s Actionable Marketing Blog

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5 Social Media Shopping Insights [Charts]

Child in shopping cart

Social media influences sales. For many retailers, this is difficult to track because its impact often occurs before they know prospects are in shopping mode. Social media is a critical aspect of the purchase process regardless of where shoppers buy. Here are five research insights with charts and five marketing tactics. Source: Heidi Cohen’s Actionable Marketing Blog.

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Social Media’s Future: 5 Important Trends [Research & Charts]

Social Media - Business Use

Social media is maturing. To meet prospects, customers, fans and the public on the digital platforms where they spend their time, businesses are building their social media presence to reach and engage participants. Here’s the numbers behind the business push (even if their CEOs don’t follow suit) on three of the major social media platforms: Twitter, Facebook and YouTube, via Visible Technologies. Here also are five key social media trends from Heidi Cohen’s Actionable Marketing Blog.

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Why Online Video Is Hot [Research]

old television set

Online video is hot. While traditional television viewing has remained stable, consumers are slowly changing their viewing habits. Concurrently, marketers are looking to online video to expand their content marketing offering and advertising options. Further, online video enables media entities, stars, marketers and individuals to contribute to the format’s evolution. Digitas’ NewFront examined a variety of different offerings. Here’s the data to explain the market (complete with charts) and 7 reasons online video is attractive to marketers.

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