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Social Media: 13 Must-Have Facts & Insights Every Marketer Needs [Charts]
While it’s the number one activity on the web, social media still requires more than a college student with a large Facebook following. To develop an effective social media marketing strategy requires knowing your products, brand and business. Further, social media must be integrated into your overall business plan. Here are thirteen social media related facts and what they mean for your marketing.
Content Marketing ABCs
When I was in school, there was only one form of the ABCs. As a means to explain marketing, ABCs are a useful way to understand Content Marketing. Content marketing is non-promotional information that entertains and/or helps your prospects, customers and the public while supporting your purchase process.
How Do You Measure Social Media?
Do you know what percentage of your website visits come from social media? According to ForeSee’s new research, less than 1% of website visits come directly from a social media URL. Read the press release and you’ll see that they’re very specific. Here are 7 points that need to be considered and 5 social media marketing factors that can improve your social media ROI.
Social Media Marketing on a Budget
For small businesses and other organizations with limited budgets, social media marketing can be a great equalizer by providing another way of engaging with your target market and the public. Social media marketing on a budget requires thinking through your business and marketing strategy first. Focus your efforts on one form of social media and do it well. Here’s a set of ten questions to help you lay the groundwork and seven options for leveraging social media on a budget.
Tags: budget, Facebook, Flickr, Marketing, Meetup, Online Video, photographs, Social media marketing, Twitter, YouTube
Do Your Online Videos Have Star Power? [Data Included]
Which film will get this year’s Oscar for best social media lessons? While The Social Network might be the obvious choice since it’s the story of Facebook, my money is on The King’s Speech, an old-fashioned movie about friendship – the core of social media.
Tags: Chart, eMarketer, Experian Hitwise, Online Video, YouTube
YouTube: Digital Video Storyteller
As humans, storytelling is ingrained in us. We tell stories as a way to connect with each other. For marketers, stories are an integral part of our brands and products because associating emotion with your product or brand brings it to life for customers. In the social media world, stories are transformed into digital videos that are the source of engagement and sharing. Here are five factors that are important to online videos.
Tags: Online Video, Storytelling, YouTube
Is Social Media Taking Over Your Life?
Since social media participation can be time-consuming, here’s daily roadmap to help you stay abreast of what’s happening time efficiently.
Tags: del.icio.us., Facebook, Google Alerts, Hootsuite, LinkedIn, Reddit, RSS, StubbleUpon, Tweetdeck, Twitter, YouTube
What’s Your Social Media Strategy’s Business Rationale?
Don’t jump in social media without thinking through your marketing plan. Here are 5 business rationales to help get you started. Please read on…
Tags: Business rationale, Facebook, Flickr, Twitter, YouTube
Old Spice’s Viral Social Media Drives Sales
To reposition Old Spice, Isaiah Mustafa, Old Spice’s sexy brand icon, was featured in 180+ YouTube videos. These humorous social media clips garnered 35+ million YouTube views. To help you assess the branding impact of your social media campaign, here are 31 questions to determine brand effectiveness. Please read on …
Tags: Facebook, Isaiah Mustafa, Reddit, Twitter, Will It Blend?, YouTube
Cisco Tries to Copy Old Spice’s YouTube Success
Old Spice’s viral 180+ YouTube video campaign was bound to be imitated by social media wannabes. Instead of no-name startups, the first big-time impersonator was Cisco Systems. With 18 videos highlighting “Ted from Accounting”, Cisco’s low quality efforts provide 10 lessons in how not to do social media. Please read on…
@OldSpice Raises the Social Media (Shower) Bar
Old Spice is no longer your grandfather’s brand since entering the social media stage wearing only a towel on July 13th. Old Spice’ 180+ video campaign is destined to become 2010’s social media case study. Here are 4 ways that Old Spice turned social media on its head. Please read on …
