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As we enter the fourth quarter of 2012, it’s a good time to examine the social media landscape to determine where and how to focus your marketing efforts. To this end, it’s useful to understand both your social media goals and to create a social media persona for your target audience as part of an effective social media strategy. New research shows where to find your prospects and customers on social media. Included are Actionable Marketing Tips to help focus your firm’s marketing efforts.
As a marketer, do you know whether your target market is active on social media platforms? If so, do you know which social media entities your customers frequent most often?
The proliferation of social media sites and increased social media usage means there’s a good chance that your gut feel about your audience’s social media preferences may not be correct. Are you willing to bet your budget on it, especially when about nine out of ten marketers uses social media to achieve marketing results according to eMarketer? Here’s research and analysis with charts to help you. Source: Heidi Cohen’s Actionable Marketing Blog
Social media influences sales. For many retailers, this is difficult to track because its impact often occurs before they know prospects are in shopping mode. Social media is a critical aspect of the purchase process regardless of where shoppers buy. Here are five research insights with charts and five marketing tactics. Source: Heidi Cohen’s Actionable Marketing Blog.
Social media is maturing. To meet prospects, customers, fans and the public on the digital platforms where they spend their time, businesses are building their social media presence to reach and engage participants. Here’s the numbers behind the business push (even if their CEOs don’t follow suit) on three of the major social media platforms: Twitter, Facebook and YouTube, via Visible Technologies. Here also are five key social media trends from Heidi Cohen’s Actionable Marketing Blog.
Online video is hot. While traditional television viewing has remained stable, consumers are slowly changing their viewing habits. Concurrently, marketers are looking to online video to expand their content marketing offering and advertising options. Further, online video enables media entities, stars, marketers and individuals to contribute to the format’s evolution. Digitas’ NewFront examined a variety of different offerings. Here’s the data to explain the market (complete with charts) and 7 reasons online video is attractive to marketers.
While Wikipedia offers a wealth of information, not all pages are created equal. Recently several research studies examined these dynamics and found that Wikipedia is no longer the reigning champ – Amazon is. These changes provide three important implications for content marketers.