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Posted on August 19, 2013 by Heidi Cohen in Social Media |
Social media in the form of customer ratings and reviews are a critical element of every customer’s purchase process and play an important role in your social media success. Here are 3 elements that influence social media ratings & reviews & 7 marketing tips to improve ratings & reviews. Source: Heidi Cohen’s Actionable Marketing Blog
When it comes to social media and business in general, the cheapest thing that you can do is to give your customer a good experience. Small businesses have an advantage in this regard since they often know their customers personally. The bottom line is that satisfied customers save you money in several ways:
Posted on August 6, 2010 by Heidi Cohen in Social Media |
As experiential products, hotels provide both marketers and customers reasons to share information on a wide range of social media platforms. Before starting a social media marketing program, hoteliers should assess the 4Ps of hotel marketing as it relates to social media. In addition, this article provides 10 insights into how hotels can use social media. Please read on …