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Advertising legend Bill Bernbach, one of the original mad men, would be at home today creating content and engaging on social media platforms. Known for igniting a creative revolution back in the 1960s, Bernbach created great brands such as Avis (We Try Harder) by understanding the product and why his audience needed it. Out of this appreciation, Bernbach would develop social media marketing content that attracted and engaged prospects. Here are five of Bill Bernbach’s sayings and the lessons they hold for social media marketing.