Will It Blend?

Are You A Content Marketing Rock Star?

Who does content marketing well is a question I’m often asked. The more important question for marketers, rather, is: what can you learn from these content marketing rock stars and how can you apply these lessons to your content offering and turn youself into a rock star. Here are seven examples of content marketing done well and what you can learn from each.

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Old Spice’s Viral Social Media Drives Sales

To reposition Old Spice, Isaiah Mustafa, Old Spice’s sexy brand icon, was featured in 180+ YouTube videos. These humorous social media clips  garnered 35+ million YouTube views. To help you assess the branding impact of your social media campaign, here are 31 questions to determine brand effectiveness. Please read on …

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