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Is Your Business Building Content Marketing Assets?

building for future

Are you creating enduring corporate assets with your content marketing? This requires thinking beyond a specific piece of content or sale to building owned media entities. Here are seven forms of content marketing assets that contribute to the long term health of your business and related content marketing tips.

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Is Your Small Business Website A Dinosaur? [Research]

dinosaur

While small businesses are often considered nimble and digitally adapt, the reality is that most SMBs are dinosaurs in terms of their online presence across digital media.

By not keeping up with evolving consumer behavior that’s increasingly mobile-based and socially networked, many of these businesses are missing profitable opportunities because prospects and customers can’t find or contact them the way that they want to—fast and on-the-go via digital and mobile devices. Source: Heidi Cohen’s Actionable Marketing Blog

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7 Content Formats Every Marketer Needs In 2013

seven

Content marketing is part of 2013’s marketing mantra, at least for brand marketers. Over 90% of brand marketers have or plan to have a content marketing strategy this year according to research by Outbrain and Econsultancy. Whether you’re a content marketing newbie or an experienced content creator, your 2013 content marketing plans should include these seven content formats.

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42 Ways to Attract Shoppers With Relevant Content

void

Do you provide customers with the product related information they need when and where they need it? If not, you may be loosing prospects before you realize they’re in shopping mode.

Many marketers think about their information offering in a siloed manner. As a result, prospects may not be able to find or access it. To ensure potential customers have the information they need to answer their questions and remove the barriers that keep them from purchasing, here are forty-two ways to provide relevant shopping information.

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Do You Know Your Marketing ABCs?

marketing-alphabet

It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.

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Does Your Digital Marketing Contain These 5 Building Blocks?

building-blocks

Do your digital marketing plans incorporate these five crucial building blocks? The proliferation of technology platforms and marketing options can be confusing when plotting your business’ course. The newest shiny business tool can sometimes blind marketers. As a result, it can be difficult to ensure your marketing plans contain the most relevant and effective components. To help you keep your digital marketing on course to achieve your firm’s objectives, here are the five major elements to integrate into your plans and why you need each one.

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Establishing Outposts in the Social Media Ecosphere

Marketers can extend their reach through the use of social media’s assortment of tools to distribute information which Chris Brogan calls outposts. Because time is the great equalizer, attention, the amount of time focused on your message, is a scarce commodity. Therefore your content needs to center on consumers and the public’s goals and needs and appear where they spend time. This article examines 3 types of outposts in the social media ecosystem. Please read on …

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Social Media Costs

7 Expense Factors to Monitor Extending beyond the “cool” factor, social media’s increasing marketing usage is partly attributable to its perception of being “free”. Fueling this view are the success stories of small businesses for whom social media levels the … Continue reading

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