Viral

Contagious: Why Things Catch On – Book Interview

Contagious book cover

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association

What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Read Heidi Cohen’s interview.

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Viral By Design: 3 Social Media Secrets

Viral Social Media Success

Viral social media success-3 tips straight out of Upworthy’s playbook to improve your chances with each share. Includes data and charts.

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How To Make Your Content Marketing Go Viral [Research]

3 secrets to go viral

When it comes to content marketing, the advice experts often give is create remarkable content. Why? It attracts readers, shares and sales. More importantly, remarkable content tends to go viral. Here are three elements to increase content virality and three secrets to remarkable content. Source: Heidi Cohen’s Actionable Marketing Blog

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