Video

Does Your Social Media Content Stand Out From The Pack?

Social Media Content Stand Out from The Pack

Does Your Social Media Content stand out from the pack of other content marketing? Use these 5 types of social media content in your mix & 5 marketing tips.

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10 Video Content Elements To Help You Become A Director

Video Marketing Guide

Considering adding video to your marketing mix? 10 video content elements help you develop quality content. Questions to guide you. Research / charts.

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Is Your Business Building Content Marketing Assets?

building for future

Are you creating enduring corporate assets with your content marketing? This requires thinking beyond a specific piece of content or sale to building owned media entities. Here are seven forms of content marketing assets that contribute to the long term health of your business and related content marketing tips.

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Video Content Marketing: Are You A Super Star?

Super Star Video Content By Heidi Cohen

YouTube has passed over a billion unique users every month, that’s almost one out of every two Internet users. Further, all of Ad Age’s Top 100 brands now run campaigns on YouTube despite the fact marketers consider video content difficult and expensive to create. So what do the top brands know about video content that you don’t? Includes 8 charts and marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog

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7 Content Formats Every Marketer Needs In 2013

seven

Content marketing is part of 2013’s marketing mantra, at least for brand marketers. Over 90% of brand marketers have or plan to have a content marketing strategy this year according to research by Outbrain and Econsultancy. Whether you’re a content marketing newbie or an experienced content creator, your 2013 content marketing plans should include these seven content formats.

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26 Actionable Content Marketing Options and Tips [Chart]

How do you want your content?

Here are twenty-six B2B content marketing options and how they help your business. Further to improve your information’s marketing effectiveness, actionable content marketing tips are included. (Note: Usage percentage is based on Content Marketing Institute and MarketingProfs 2013 content marketing research.) Table with actionable tips included.

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30 Insider Tips To Extend Your Content Marketing (Without Really Working)

recycle content marketing

One of the biggest challenges content marketers, including B2C, B2B, not-for-product and solopreneurs, face is having enough fresh content to meet customer needs and feed social media.

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[INFOGRAPHIC] Social Media Marketing: Choose the Right Content For the Job

tools

Content makes social media an effective tool for achieving core marketing goals including building brand, attracting prospects, converting customers, and supporting sales and advocates. Content feeds social media’s voracious appetite for information in a variety of forms. Includes detailed options and an infographic.

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5 Ways Social Media Boosts B2B Marketing [Examples]

Drinking the B2B marketing Kool Aid

Since social media participants mainly use these platforms to engage with family and friends, it’s not surprising B2B marketers aren’t leading the social media charge. That said, social media can help B2B marketers achieve their business objectives. Here are five social media options for B2B marketers with examples.  (Research and B2B examples included). Source: Heidi Cohen’s Actionable Marketing Blog

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Why Online Video Is Hot [Research]

old television set

Online video is hot. While traditional television viewing has remained stable, consumers are slowly changing their viewing habits. Concurrently, marketers are looking to online video to expand their content marketing offering and advertising options. Further, online video enables media entities, stars, marketers and individuals to contribute to the format’s evolution. Digitas’ NewFront examined a variety of different offerings. Here’s the data to explain the market (complete with charts) and 7 reasons online video is attractive to marketers.

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