University of Massachusetts Dartmouth

25 Small Business Social Media Trends You Need

Small Business Social Media Trends for 2014. 25 small business social media facts including 3 charts based on research. Includes 10 smb social media tips.

Tags: , ,

Social Media Marketing Fortune 500 Style

Social media marketing use by Fortune 500 continues to increase and diversify. Here are seven findings based on research by the University of Massachusetts/Dartmouth and seven actionable social media marketing tips. Charts included. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: , , , , , , , , , , , , ,

Social Media & Small Business: 16 Facts You Need

The fastest growing small businesses (SMBs) are known for being nimble players who leverage the most effective business and marketing tools to extend reach and increase sales cost-efficiently. As a result, they’ve been early social media adopters leading marketers to more effective use of new and evolving social media platforms.

To benefit from their experience, examine this new research from The University of Massachusetts Dartmouth, entitled  2012 Inc 500 Social Media Settles In.  It shows how small businesses are using the power of social media to achieve their goals.  Source: Heidi Cohen’s Actionable Marketing Blog

Tags: , , ,