UMass Dartmouth

2016 Social Media Marketing Platforms: 5 Key Trends

2016 Social Media Marketing Platforms

Which 2016 Social Media Marketing Platforms should you use? Research analyzed to guide your marketing. Includes top 5 trends of 2016 (with charts).

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2015 Fortune 500 Social Media Use [Research]

Research to help your social media marketing. 2015 Fortune 500 Social Media Use by UMass Dartmouth with charts and examples to aid all size companies.

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Does Your Company’s Social Media Use Compare?

2014 Fortune 500 social media requires the use of a variety of networks. Establish your presence on key social media platforms to support your brand.

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Social Media and Millennials: How They Shop

Millennial shops without social media

UMass Dartmouth research to  understand how social media and millennials interact. Includes analyses and charts.

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LinkedIn: Where the Money Is (and 11 Facts to Prove It!)

Known for being a job seeker’s ghetto as a social media résumé site, LinkedIn has quietly expanded its effectiveness for businesses in general and marketers specifically. While many businesses understand how to leverage the power of LinkedIn’s job search capabilities, they overlook the social network’s power as a means of connecting them with prospects and building trust.

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Content Marketing: What The Inc 500 Know That The Fortune 500 Do Not

Represented by the Inc 500, the highest growth small businesses get content marketing as a means to expand their reach and increase profitable sales when compared to their larger, more established Fortune 500 counterparts.

These small business (SMB) organizations must be leaner and more effective at maximizing each aspect of their marketing mix to compete with larger, more complex firms.  Content marketing helps them build trust by offering the type of promotion-free information their customers actively seek during the purchase process.  Includes seven tactics that unlock the power of your business blog. Source: Heidi Cohen’s Actionable Marketing Blog

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