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Social Media Turf Wars: What They Mean For Marketers
With recent changes by LinkedIn, Twitter and Instagram, there’s no doubt social media platforms are in the midst of turf wars. Motivated by the need to generate revenue, the social media networks’ once fruitful partnerships are souring and platforms are jockeying for audience and position. One thing’s for certain: participants and marketers will lose.
Here are three signs the social media turf wars have begun plus 5 marketing tactics to deal with increased social media balkanization. From Heidi Cohen’s Actionable Marketing Blog
5 Proven Social Media Call-to-Action Tips [Research]
Integrating an optimized call-to-action into your social media interactions and content makes it actionable and measurable and it gets participants to act. Without a call-to-action, your social media marketing is just branding. It doesn’t support engaging with prospects, deepening relationship, or generating leads or sales. Here are five tips to make your social media media calls-to-action more effective at generating leads and closing them (based on research.) Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Call-to-action, Dan Zarrella, Facebook, Hubspot, Landing Page, Twitter
101 Social Media Marketing Resources – 2012 Edition
Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills.
Tags: Amy Porterfield, Andy Sernovitz, Ben McConnell, Brian Solis, Charlene Li, Chris Anderson, Chris Brogan, Clay SHirky, Copyblogger, Dave Evans, Dave Fleet, Dave Kerpen, David Meerman Scott, Ed Keller, Facebook, Geoff livingston, Gini Dietrich, google+, Hubspot, Jackie Hubba, Jeffrey L. Cohen, Jennifer Aaker, Kipp BOdnar, Lee Odden, LinkedIn, Malcolm Gladwell, mari smith, Mashable, Pinterest, problogger, Ric Dragon, Seth Godin, Shiv Singh, Slideshare, Smart Brief for Social Media, Social Media Examiner, Todd Wheatland, Twitter, Who's Blogging What, YouTube
Why Social Media Ads Don’t Work [Research]
Beyond fueling social media and search, the one reason content marketing works is that customers trust it; they don’t trust advertising. Additionally, content marketing is more cost effective than digital advertising. Consumers don’t like being tricked with fake information that interrupts and promotes. These sentiments are at the heart of social media participation. Here’s research to show why social media ads and fake content don’t work. Source: Heidi Cohen’s Actionable Marketing blog.
10 Twitter Tactics To Pump Up Holiday Sales
Are you using Twitter effectively to drive holiday sales? With the 2012 holiday shopping season in high gear,don’t underestimate the power of social media, especially, Twitter to influence holiday sales. Here are 10 Twitter tactics and related research. Source: Heidi Cohen’s Actionable Marketing Blog
47 Social Media Facts (& What They Mean For Your Marketing)
As social media continues to evolve and mature, so does the ways marketers use it and how they integrate it into their marketing plans. To help you maximize the effectiveness of your social media efforts, here are 47 social media facts and what they mean for your marketing and your 2013 marketing plans.
Social Media: Where to Distribute B2B Content Marketing [Research/Chart]
About nine out of ten B2B marketers use social media to distribute their content marketing according to recent research by the Content Marketing Institute and MarketingProfs. On average these marketers use five social media sites to spread their content marketing more broadly through social sharing. Here’s a chart of the top seven social media venues and five ways to improve your content marketing’s effectiveness. Source: Heidi Cohen’s Actionable Marketing Blog
Twitter: 5 New Insights Marketers Need Now [Research]
Twitter is changing in ways that go beyond its new header image and assortment of advertising options. Twitter’s participant base has evolved and this has significant marketing implications for 2013. Here are five salient findings and related actionable marketing tips.
Tags: Beevolve, Pew Internet, Research, Twitter
Twitter: 12 Guidelines to Engage & Build Your Following If You Are Not Lady Gaga
Unless you’re Lady Gaga, it’s difficult to amass lots of Twitter followers without actively engaging. To build a Twitter following and related reputation, you must provide information on a regular basis that your target audience finding interesting and useful.
Here are twelve tips from Heidi Cohen’s Actionable Marketing Blog to help you tweet around the clock.
Tags: live tweet, Twitter, twitter chat
Social Media: Who Will Win the Battle for Mobile [Research]
As the always-on, always in reach, real-time communications and media device, it’s no surprise that two-thirds of social media activities start on a smartphone, according to Google, Ipsos and Sterling Brand research. For marketers, it’s not only a matter of how you get your message through, but also how you get your content consumed, distributed and shared across mobile social media venues.
10 Social Media Charts – Is Your Brand Competitive?
As we enter the fourth quarter of 2012, it’s a good time to examine the social media landscape to determine where and how to focus your marketing efforts. To this end, it’s useful to understand both your social media goals and to create a social media persona for your target audience as part of an effective social media strategy. New research shows where to find your prospects and customers on social media. Included are Actionable Marketing Tips to help focus your firm’s marketing efforts.
Social Media Grows Up [Research]
As social media grows up, business use matures. Early business pioneers on social media continue to hone their strategic approach to these venues based on their hard-earned experience. Here are five elements businesses need as their social media usage matures. [Research & charts included] Source: Heidi Cohen Actionable Marketing Blog
