Twitter

16 Ridiculously Easy Ways To Increase Retweets

Expand Twitter Reach

Do you want to increase retweets for your Twitter content? Here are 16 ridiculously easy ways to expand your Twitter reach.

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How Marketers Use Twitter

Twitter

Want to reach marketing decision makers on Twitter? Then check out Leadtail and NetBase’s analysis “How Digital Marketers Engage on Twitter” based on the Twitter activity of 515 North American brand, corporate, and agency digital marketers between between April 1st and June 30th, 2013. Here’s a analysis of their findings.

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Social Media Buying: Where Are Your Customers?

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To increase your social media marketing effectiveness, here are 6 charts containing social media buying research. This research data provides a breakout across Facebook, Twitter and Pinterest.

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Social Media Marketing Fortune 500 Style

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Social media marketing use by Fortune 500 continues to increase and diversify. Here are seven findings based on research by the University of Massachusetts/Dartmouth and seven actionable social media marketing tips. Charts included. Source: Heidi Cohen’s Actionable Marketing Blog

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50 States of Social Media

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Need help celebrating America’s July Fourth holiday? Here are fifty ways to be a  social media super star. Source: Heidi Cohen’s Actionable Marketing Blog.

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Social Media: What Marketers Want to Know in 2013

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Almost one out of two marketers believe Facebook is the most important social media platform to achieve their business objectives. Despite this, they acknowledge the need to use a mix of social media sites to maximize their results. Based on Social Media Examiner’s 2013 State of Social Media Report, here’s how marketers rank fourteen social media platforms. Look at these results closely and you’ll see that there’s not a significant difference between some of these platforms.  Source: Heidi Cohen’s Actionable Marketing Blog.

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7 Actionable Twitter Tips To Build Your Following

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Twitter for sale, specifically purchasing fake Twitter follower accounts, calls into question the fundamental basis of this top social media platform and by implication other social media options. Being real and transparent are at the heart of social media and engaging in practices such as buying fake accounts and shilling hurt both the social media ecosystem in general and your brand in particular.

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2013: The Future of Social Media [Research/Charts]

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As we approach the mid point of 2013, marketers are considering changing their social media marketing mix. While about half of marketers view Facebook as the most important social media platform, they recognize that a mix of social media venues is critical for maximizing business results.

Based on Social Media Examiner’s 2013 State of Social Media Reporthere are the top ten social media platforms where marketers plan to increase usage through the rest of the year.

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Proof that Social Media Drives Sales! [Research]

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Social media drives sales. This isn’t a finger in the air, “I think social media contributes to our business,” concept that’s difficult to quantify. Sales and customers are metrics you can readily track. Social media generates 14% of all leads and 13% of all customers and customers translate to sales, according to Hubspot’s 2013 State of Inbound Marketing whitepaper. Source: Heidi Cohen’s Actionable Marketing Blog

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How to Improve Small Business Social Media Performance

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While social media appears to be ideally made for budget conscious marketing small business, the reality is that social media can be a resource hog. This explains why social media strategy topped over half of small businesses’ list of marketing challenges according to Constant Contact’s Small Business Pulse Research from December 2012. With research, charts and 5 tactics. Source: Heidi Cohen’s Actionable Marketing Blog

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