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- 72 Marketing Definitions
- 30 Social Media Definitions
- 25 Tactics to Promote Your Blog via Facebook and Twitter
- 2013 Social Media Trends and Your Business
- Social Media: 23 Ways To Promote Your Blog
- 31 Public Relations Definitions
- 30 Branding Definitions
- How to Create Marketing Personas
- Blogging: What I Wish I Knew When I Started
- Marketing Versus PR: What’s the Difference
Integrating an optimized call-to-action into your social media interactions and content makes it actionable and measurable and it gets participants to act. Without a call-to-action, your social media marketing is just branding. It doesn’t support engaging with prospects, deepening relationship, or generating leads or sales. Here are five tips to make your social media media calls-to-action more effective at generating leads and closing them (based on research.) Source: Heidi Cohen’s Actionable Marketing Blog
Beyond fueling social media and search, the one reason content marketing works is that customers trust it; they don’t trust advertising. Additionally, content marketing is more cost effective than digital advertising. Consumers don’t like being tricked with fake information that interrupts and promotes. These sentiments are at the heart of social media participation. Here’s research to show why social media ads and fake content don’t work. Source: Heidi Cohen’s Actionable Marketing blog.
Are you using Twitter effectively to drive holiday sales? With the 2012 holiday shopping season in high gear,don’t underestimate the power of social media, especially, Twitter to influence holiday sales. Here are 10 Twitter tactics and related research. Source: Heidi Cohen’s Actionable Marketing Blog
Twitter is changing in ways that go beyond its new header image and assortment of advertising options. Twitter’s participant base has evolved and this has significant marketing implications for 2013. Here are five salient findings and related actionable marketing tips.
Unless you’re Lady Gaga, it’s difficult to amass lots of Twitter followers without actively engaging. To build a Twitter following and related reputation, you must provide information on a regular basis that your target audience finding interesting and useful.
Here are twelve tips from Heidi Cohen’s Actionable Marketing Blog to help you tweet around the clock.
As the always-on, always in reach, real-time communications and media device, it’s no surprise that two-thirds of social media activities start on a smartphone, according to Google, Ipsos and Sterling Brand research. For marketers, it’s not only a matter of how you get your message through, but also how you get your content consumed, distributed and shared across mobile social media venues.
As we enter the fourth quarter of 2012, it’s a good time to examine the social media landscape to determine where and how to focus your marketing efforts. To this end, it’s useful to understand both your social media goals and to create a social media persona for your target audience as part of an effective social media strategy. New research shows where to find your prospects and customers on social media. Included are Actionable Marketing Tips to help focus your firm’s marketing efforts.