TUmblr

Social Media: Do You Know Where Your Audience Is? [Research]

With social media consuming an ever greater share of people’s time, marketers are increasing their investment in social media marketing programs.

Research reveals that marketing dollars are following prospects and consumers to social media. The question is: are you investing in social media platforms where your customers spend their time. New research from Pew Internet reveals the demographics of US social media participants. Here are seven insights and actionable marketing tips.

Tags: , , , , , , , , , , ,

47 Social Media Facts (& What They Mean For Your Marketing)

As social media continues to evolve and mature, so does the ways marketers use it and how they integrate it into their marketing plans. To help you maximize the effectiveness of your social media efforts, here are 47 social media facts and what they mean for your marketing and your 2013 marketing plans.

Tags: , , , , , , , , , , , ,

Why Marketers Must Pay Attention to Tumblr & Pinterest Now! [Research]

Have you considered adding the newest social media upstarts Tumblr and Pinterest to your marketing mix? If not, here’s the case for adding these visually rich social media venues to your social media strategy. Includes 5 charts and insights. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: , , , , , , ,

7 Actionable Marketing Tactics To Stake Your Tumblr Turf [Research & Examples]

Don’t let Tumblr’s classification as a microblogging platform stop you from using the hip image driven social media venue to support your marketing.

Tumblr isn’t your big brother’s blog. Rather the content-based social media platform is a playground for your brand’s imagination where you can attract visitors with amazing visuals, graphics and great quotes. Most posts are short and pin-like (as in Pinterest).

Here’s a combination of Tumblr usage statistics and actionable marketing tactics for staking your Tumblr turf. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: , , , , , , , ,

On Social Media Timing Is Everything! [Research]

Timing is everything in social media

On social media platforms not all shared content is equal. As in real life, some social shares are more effective at achieving marketing goals than others. What’s a marketer to do? As any accounting student can tell you the answer is “It depends.” [Here are some general social sharing tips.] Here are 12 tips and related research on using Facebook, Twitter, Tumblr and blogs. Charts included. Source: Heidi Cohen’s Actionable Marketing Blog.

Tags: , , , , , , ,

Social Media: 13 Must-Have Facts & Insights Every Marketer Needs [Charts]

While it’s the number one activity on the web, social media still requires more than a college student with a large Facebook following. To develop an effective social media marketing strategy requires knowing your products, brand and business. Further, social media must be integrated into your overall business plan. Here are thirteen social media related facts and what they mean for your marketing.

Tags: , , , , , , ,