-
Sign up for FREE Daily Emails!
Get FREE Actionable Marketing Tips delivered right to your inbox
Popular Posts
- 72 Marketing Definitions
- 30 Social Media Definitions
- 25 Tactics to Promote Your Blog via Facebook and Twitter
- 2013 Social Media Trends and Your Business
- Social Media: 23 Ways To Promote Your Blog
- 31 Public Relations Definitions
- 30 Branding Definitions
- How to Create Marketing Personas
- Blogging: What I Wish I Knew When I Started
- Marketing Versus PR: What’s the Difference
-
Categories
Archives
TUmblr
Visual Content: How to Re-imagine Your Brand
Visual content is a guaranteed winner for marketers because it’s a people magnet. Visual representations can simplify complex information in a way that attracts attention, is easy-to-consume and minimizes language barriers. As a marketer, seek opportunities where you can integrate your brand into images to achieve your business objectives.
Here are five ways to rethink your brand by incorporating it into your graphics and photos to attract attention. Source: Heidi Cohen’s Actionable Marketing Blog
Content Marketing: What The Inc 500 Know That The Fortune 500 Do Not
Represented by the Inc 500, the highest growth small businesses get content marketing as a means to expand their reach and increase profitable sales when compared to their larger, more established Fortune 500 counterparts.
These small business (SMB) organizations must be leaner and more effective at maximizing each aspect of their marketing mix to compete with larger, more complex firms. Content marketing helps them build trust by offering the type of promotion-free information their customers actively seek during the purchase process. Includes seven tactics that unlock the power of your business blog. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Hubspot, TUmblr, UMass Dartmouth
Social Media: Do You Know Your Audience?
Before you dive into creating your social media marketing strategy, know who’s in your audience and where you can find them.
Once you’ve done your research and have answers to these questions you can create a social media persona to guide you in planning your editorial calendar and promotional campaigns. To that end, here’s some recent research that you might find helpful.
Content Marketing: 7 Tips for Visual Eye Candy
Does your marketing content act as an attention magnet to attract the largest audience possible? If not, then check out Tumblr, a six-year-old content sharing community with impressive numbers that’s not on many marketers’ radar even though it’s similar to a website or blog. Heidi Cohen’s Actionable Marketing Blog takes a look at the surprising opportunities Tumblr has in store for content marketers.
Social Media and Brands: 10 Charts You Need
Do you know where your customers engage on social media, what they’re doing, and how they engage?
More importantly, do you know how they view your brand’s social media engagement interactions? If you’re like many marketers, you don’t have a clue.
To provide marketing insights into how consumers view brands on social media, here’s analysis of research from Technorati Media, which gathered input from over 1,200 customers for their 2013 Digital Influence Report, and comScore’s, 2013 US Digital Future report.
Social Media: Do You Know Where Your Audience Is? [Research]
With social media consuming an ever greater share of people’s time, marketers are increasing their investment in social media marketing programs.
Research reveals that marketing dollars are following prospects and consumers to social media. The question is: are you investing in social media platforms where your customers spend their time. New research from Pew Internet reveals the demographics of US social media participants. Here are seven insights and actionable marketing tips.
47 Social Media Facts (& What They Mean For Your Marketing)
As social media continues to evolve and mature, so does the ways marketers use it and how they integrate it into their marketing plans. To help you maximize the effectiveness of your social media efforts, here are 47 social media facts and what they mean for your marketing and your 2013 marketing plans.
Why Marketers Must Pay Attention to Tumblr & Pinterest Now! [Research]
Have you considered adding the newest social media upstarts Tumblr and Pinterest to your marketing mix? If not, here’s the case for adding these visually rich social media venues to your social media strategy. Includes 5 charts and insights. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Chart, Compete, comScore, Content curation, Pew Internet, Pinterest, Research, TUmblr
7 Actionable Marketing Tactics To Stake Your Tumblr Turf [Research & Examples]
Don’t let Tumblr’s classification as a microblogging platform stop you from using the hip image driven social media venue to support your marketing.
Tumblr isn’t your big brother’s blog. Rather the content-based social media platform is a playground for your brand’s imagination where you can attract visitors with amazing visuals, graphics and great quotes. Most posts are short and pin-like (as in Pinterest).
Here’s a combination of Tumblr usage statistics and actionable marketing tactics for staking your Tumblr turf. Source: Heidi Cohen’s Actionable Marketing Blog
On Social Media Timing Is Everything! [Research]
On social media platforms not all shared content is equal. As in real life, some social shares are more effective at achieving marketing goals than others. What’s a marketer to do? As any accounting student can tell you the answer is “It depends.” [Here are some general social sharing tips.]
Here are 12 tips and related research on using Facebook, Twitter, Tumblr and blogs. Charts included. Source: Heidi Cohen’s Actionable Marketing Blog.
15 Ways to Drive Shoppers With Social Media [Examples]
Social media sells? Many marketers focus their social media efforts on building brand and attracting new prospects since they can’t figure out how to make the connection to sales. The bottom line is that social media can drive sales for your product. Not sure how to use social media to drive sales? Here are fifteen social media tactics with examples you can adapt for your business.
Tags: 1800-Flowers, Blog, customer review, daily deal, Etsy, Fab, Fiskars, groupon, Institute for Back Up Trauma, Intuit, John Cleese, Kate Spade, Lion Brand, Marcus Sheridan, Photograph, Pinterest, Q&A Sites, Slideshare, Social commerce, Social media sell, Tery Spataro, thisnext, threadless, trip Advisor, TUmblr, Will It Blend?, Woot
Social Media: 13 Must-Have Facts & Insights Every Marketer Needs [Charts]
While it’s the number one activity on the web, social media still requires more than a college student with a large Facebook following. To develop an effective social media marketing strategy requires knowing your products, brand and business. Further, social media must be integrated into your overall business plan. Here are thirteen social media related facts and what they mean for your marketing.
