TUmblr

2014 Social Media Predictions

New Year Resolution

Want to know how to position your business in 2014? Here are twelve social media predictions to help drive your business.

Tags: , , , , ,

50 States of Social Media

Sneakers of independence

Need help celebrating America’s July Fourth holiday? Here are fifty ways to be a  social media super star. Source: Heidi Cohen’s Actionable Marketing Blog.

Tags: , , , , , , , , , , , , ,

2013: The Future of Social Media [Research/Charts]

Dindin free social media icons

As we approach the mid point of 2013, marketers are considering changing their social media marketing mix. While about half of marketers view Facebook as the most important social media platform, they recognize that a mix of social media venues is critical for maximizing business results.

Based on Social Media Examiner’s 2013 State of Social Media Reporthere are the top ten social media platforms where marketers plan to increase usage through the rest of the year.

Tags: , , , , , , , , , , , , ,

Visual Content: How to Re-imagine Your Brand

Take my photo

Visual content is a guaranteed winner for marketers because it’s a people magnet. Visual representations can simplify complex information in a way that attracts attention, is easy-to-consume and minimizes language barriers. As a marketer, seek opportunities where you can integrate your brand into images to achieve your business objectives.

Here are five ways to rethink your brand by incorporating it into your graphics and photos to attract attention. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: , , , , , , , , , , , , , ,

Content Marketing: What The Inc 500 Know That The Fortune 500 Do Not

Unlock

Represented by the Inc 500, the highest growth small businesses get content marketing as a means to expand their reach and increase profitable sales when compared to their larger, more established Fortune 500 counterparts.

These small business (SMB) organizations must be leaner and more effective at maximizing each aspect of their marketing mix to compete with larger, more complex firms.  Content marketing helps them build trust by offering the type of promotion-free information their customers actively seek during the purchase process.  Includes seven tactics that unlock the power of your business blog. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: , ,

Social Media: Do You Know Your Audience?

social media icons

Before you dive into creating your social media marketing strategy,  know who’s in your audience and where you can find them.

Once you’ve done your research and have answers to these questions you can create a social media persona to guide you in planning your editorial calendar and promotional campaigns. To that end, here’s some recent research that you might find helpful.

Tags: , , , , , , ,

Content Marketing: 7 Tips for Visual Eye Candy

Tumblr-1

Does your marketing content act as an attention magnet to attract the largest audience possible?  If not, then check out Tumblr, a six-year-old content sharing community with impressive numbers that’s not on many marketers’ radar even though it’s similar to a website or blog. Heidi Cohen’s Actionable Marketing Blog takes a look at the surprising opportunities Tumblr has in store for content marketers.

Tags: , , , , , ,

Social Media and Brands: 10 Charts You Need

FreeHand_ColorStroked icon pac by ~mfayaz on deviantART

Do you know where your customers engage on social media, what they’re doing, and how they engage?

More importantly, do you know how they view your brand’s social media engagement interactions? If you’re like many marketers, you don’t have a clue.

To provide marketing insights into how consumers view brands on social media, here’s analysis of  research from Technorati Media, which gathered input from over 1,200 customers for their 2013 Digital Influence Report, and comScore’s, 2013 US Digital Future report.

Tags: , , , , , , , , ,

Social Media: Do You Know Where Your Audience Is? [Research]

Social Media Icons in Green

With social media consuming an ever greater share of people’s time, marketers are increasing their investment in social media marketing programs.

Research reveals that marketing dollars are following prospects and consumers to social media. The question is: are you investing in social media platforms where your customers spend their time. New research from Pew Internet reveals the demographics of US social media participants. Here are seven insights and actionable marketing tips.

Tags: , , , , , , , , , , ,

47 Social Media Facts (& What They Mean For Your Marketing)

iphone-3d-social-media-icons-broken-display

As social media continues to evolve and mature, so does the ways marketers use it and how they integrate it into their marketing plans. To help you maximize the effectiveness of your social media efforts, here are 47 social media facts and what they mean for your marketing and your 2013 marketing plans.

Tags: , , , , , , , , , , , ,