-
Sign up for FREE Daily Emails!
Get FREE Actionable Marketing Tips delivered right to your inbox
Popular Posts
- 72 Marketing Definitions
- 30 Social Media Definitions
- 25 Tactics to Promote Your Blog via Facebook and Twitter
- 2013 Social Media Trends and Your Business
- Social Media: 23 Ways To Promote Your Blog
- 31 Public Relations Definitions
- 30 Branding Definitions
- How to Create Marketing Personas
- Blogging: What I Wish I Knew When I Started
- Marketing Versus PR: What’s the Difference
-
Categories
Archives
Trust
Content Marketing: How To Build Trust [Graphic]
When visitors find your content, are you doing all you can to make them feel special so they invest time consuming it? Understand that the majority of your content’s visitors are new and you’ve got seconds to convince them to stay and read your content, or even better to sign up for your emails. To this end, your content marketing must instill trust in your visitors.
Here are seven questions you must answer in order for your content marketing to build trust with prospects and customers. Together with strong design and compelling visuals, they set the basis for business interactions. [Useful graphic included!] Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Trust
Social Media and Content Marketing: 5 Trust-related Elements Your Marketing Needs
Social media and content marketing require customer trust to help build and extend your 360° brand.
Without trust, customers won’t believe what your brand represents or what you say on your site, on third party sites or on social media. Even worse, they won’t buy from you, regardless of whether you’re a B2B, B2C, not-for-profit or solopreneur.
To this end, Edelman’s 2013 Trust Barometer reveals five trust element marketers must take into account when developing their social media and content marketing plans. Heidi Cohen’s Actionable Marketing Blog analyzes the data.
Tags: Chart, Edelman's 2013 Trust Barometer, Research, Trust
Is Your Blog Driving Readers Away?
Did your blog visitors leave your site without taking the time to read even one sentence of what you’ve written? If so, it’s possible your site lacks trustworthiness. Before you say anything, check this list of eleven factors that predict information credibility. Source: Heidi Cohen’s Actionable Marketing Blog.
Facebook: What Marketers Need to Know Now [Research]
Facebook is notorious for changing its privacy and data security policies without warning, only to amend them later when there’s user outrage. Further, eroding faith in Facebook is the fact that of it 955 million monthly active users 4.8% or 45.8 million are duplicate accounts and 1.5% or 14.3 million are undesirable based on their latest SEC 10Q. Should you trust Facebook? Here are five Facebook facts (with charts) and five marketing tactics to help marketers. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: 10Q, Facebook, Performics, ROI Reserch, Trust
The One Reason You Need Content Marketing [Research]
In today’s advertising rich environment, you need content marketing regardless of whether your organization is a B2B, B2C, Not-for-Profit or solopreneur. The one big reason is trust! Beyond the fact that content marketing powers social media, search and sales, marketers must use content marketing because consumers don’t trust advertising. This isn’t a newsflash. While advertising credibility has been on the decline for years, recent Nielsen research link underscores this continuing trend.
Do You Know Your Marketing ABCs?
It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.
Tags: Advertising, Branding, Communications, Community, Competitor, customer, design, Direct Marketing, e-commerce, Email, Fans, Free, gamification, Goals, green, guarantees, hoidays, incentives, influence, jingle, junk mail, know your customer, lifetime value, loyalty, marketing plans, marketishare, Media, Mobile marketing, Niche, Place, positing, Price, Product, Promotion, qr code, qualtiy, referral, Research, rewards, Rwesources, Social Media, target market, testing, Trust, unique selling proposition., USP, Value, Video, viral marketing, Website, word of mouth marketing, X-factor, youth marketing, zero based marketing
How Marketers Miss the Boat With Social Media Relationships
Social media engagement can be a goldmine for marketers. The problem is that many marketers view social media platforms as another channel to push their messages out. When they do this, they miss the boat in terms of social media engagement where participants expect to interact with real life human beings, not a company shill. Is your business following any of these seven social media tactics without realizing that you could be hurting your customer acquisition and retention efforts?
Tags: Social media content, Trust
10 Ways to Make Your Blog Trustworthy
Do visitors find your blog trustworthy? Not sure. Trust is a critical attribute on social media platforms and blogs are no exception. To ensure your blog make the grade for consumers, here’s a ten point checklist and how to make your blog more credible.
Tags: Blog Advertising, Trust
Social Media and Shopping: Where Consumers Gather Information [Chart]
Shopping is an inherently social activity. Therefore, it’s no surprise that consumers use social media when they’re evaluating products and making purchase decisions. Here are seven tips for retailers looking to expand their social media network interactions.
Tags: customer care, customer support, Trust
Consumer Trust-Do You Have It? [Data]
While social media gets credit for shifting the balance of power from marketers to consumers, the reality is that consumers have relied upon their trusted sources, namely family, friends and neighbors long before Facebook and the Internet ever existed. Social media just provides platforms that extend the reach of individual consumers to influence others, including strangers that they’ve never met in real life. In part, social media can do this because consumer trust is scarce. In today’s rush-to-profitability world, companies forget that they must engage with their prospects and customers.
Tags: Consumer trust, Trust
